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a paseeenet seen tain tg SA AUB prey vow ry . 12 THE OSHAWA TIMES, Fridey, September 10, 1965 Aii-Canadian Programming Should Be Given Priority OTTAWA (CP)--The Fowler report says programs that are basically Canadian in content and character must be given einen in the improvement of roadcasting services, It recommends control of the whole industry, public and pri- vate, by a public agency to be} called the Canadian Broadcast- ing Authority, Its major aim would be to direct and enforce better bal- ance in programming. 'Without the services of the CBC, there would be virtually no information programs dur- ing prime time," the report said of television. é It described private television programming as "systematic mediocrity," with the worst of American programs dominating the screen, . Private TV stations, despite) improved financing positions, were spending less on Canadian | more than 50 per cent from 1959 to 1964, Though the CBC budget had increased 22 per cent in those years, the talent budget had moved up only 7.3 per cent, There had been virtually no increase in Montreal or Toronto where 80 per cent of the talent budget was spent. Increases in regional produec- tion centres had been meagre and there were indications these centres weren't getting "a fair shake' when programs were selected for network viewing. MANITOBA CITED The Manitoba Theatre Centre in Winnipeg had an excellent reputation but had never. made the network, said the report in citing one example. The report recommended that the proposed Canadian Broad- casting Authority require a minimum number of hours al casting between 6 and 11 p.m., prime viewing time. It also said the 55-per-cent Canadian programming content now required should be viewed as a minimum for all TV sta- tions, Establishment of individual standards of program perform- ance, a condition of each sta- tion's licence, was another ma- jor recommendation, _ There should be a large in- crease in the exchange of pro- grams between stations in the various regions of Canada, There was far too little cross- programming, particularly be- tween French- and English- speaking regions . The CBC's French- and Eng- lish-language networks seemed "more interested in producing outside broadcasts in foreign countries than in studying what is going 'on in Canada across the cultural and language bar- er, Private TV, instead of widen- each {"BROADCASTING AUTHORITY'. One Regulatory Agency Would Replace Governors By MICHAEL GILLAN OTTAWA (CP)--Canadian ra- dio and television broadcasting has matured physically and now needs a single, powerful regulatory agency to help it mature mentally, says the Fowler committee report on broadcasting. The committee's main recom- mendation to the government was the creation of a Canadian Broadcasting Authority to co-or- dinate broadcasting policy and armed with the power to force compliance with certain stand- ards, The authority would replace the Board of Broadcast Gover- nors, set up in 1958, and the CBC board of directors. Before 1958 the CBC's board regulated all broadcasting. The committee said the au- thority should have a full-time chairman, 14 part-time mem- bers and sufficient staff to study licence application and undertake other tasks. tion and the financial status of the company. The report said: "Private broadcasters should be given clearly to understand that, this time, the authority means business, There is no place for glowing promises that can be quickly ignored when the licence has been obtained and forgotten until its renewal date approaches," Many private broadcasters would like to do better "but could not because their competi- tors were permitted to get away with an inadequate and shabby performance," BBG AVOIDS CONFLICT | The committee said the BBG) seems to have tried to avoid conflict with-the 'determined andsometimes belligerent" management and board of the CBC, "In this way the two agencies achieved agreement on at least one point-they both wanted the BBG to have as little to do) Major Overhaul Of CBC: 'Boost Morale, E OTTAWA (CP) -- A major overhaul of the CBC's structure to end what was termed "or- ganizational clutter' and im- prove efficiency and morale was recommended Thursday by the Fowler committee on broad- casting, The committee said its evi- dence showed the publicly- owned corporation lacks cohe- sion, unity and esprit de corps. It said; "It lacks @asy and confident internal communications, There is extensive complaint that it is overburdened with a multiplic- ity of administrative procedures which obscure clear lines of au- thority and seriously delay and impede decisions," As a first step, the committee said the CBC's headquarters-- now in a new $2,800,000 building on the south outskirts of ttawa --should be moved to Montreai so the top executives can be in contact with that city's cultural resources and with both French- and English-speaking groups, And the positions of president group," It found a need for youngerjable organization sto persons whose experience wasithe tasks assigned to ti gained before television's be- ginning. director - general and general manager to retire officers who are no longer adequate for pres-| talent, So was the CBC, though|week to be devoted by all sta-jing the scope of Canadian and salaries and wages had gone up tions to public service broad: 4merican programs available, \"has merely increased the with the CBC as possible."' [and vice-president should be re- The main reason, however,|placéd by a director-general re- lfer the BBG's lack of status/sponsible for long - term and} These tasks would include hiring outside experts to study pe e ? iclency breeding in the headquarteysjwhat was expected and then proceeded to establish a suit- single broadcasting authority, The CBA should authorize thejthe Fowler committee said this would replace the CBC board lof directors Board of Broadcast Governors. a nform " In its recommendation for a as well as the ent needs, Other recommendations: ~The manager of French networks should be in: Mont- real and the manager for English 'networks in Toronto instead of both working from Ottawa, : ~A general sales manager} should be appointed to set up a more "rational" sales or- ganization: Recruiting and training of young persons should be im- proved so the CBC will bene- fit from young ideas and talents, , CBC management came un- der severe criticism for imple- menting a partial reorganiza- tion last fall despite a warning letter from the committee that it would be better to wait for the Fowler report, The report. said 'Pierlou' Wins' In Fog, Rain TORONTO (CP) -- Although fog and rain hampered the vis- ibility of 5,220 fans at Wood- bine Race Track Thursday, the elements didn't prevent jockeys John Leblanc and Hugo Ditt- -- from riding two winners each, Leblanc rode Pierlou to vic-| tory in the featured fifth race, the Gloucester Purse, The dark OTTAWA (CP) -- When the, Fowler committee on: broadcasting was a ted, State Secretary ] fagne said he had) , the idea of a royal sion because it would have + rag too long to do the The problems of the 'broadcasting industry were urgent ones and a commit: -- fee would tackle them faster, he said, ° Ha It didn't work out that Way, however. : ' The last royal commission on aa, was set up in December, 1955, and its report was made public in 'March, 1957--a period of 15 months, The three-member Fowler committee was established amy, 1964, and reported jursday--16 months later, FORM CHAIN Twelve distributors of elec- bay colt, owned by J. Louis Levesque of Montreal, raced the six - furlong distance in 1:11.4, just more than two sec- onds off the track mark, Pierlou paid $2.90, $2.40 and SOME MEMORABLE QUOTES FROM THE FOWLER REPORT OTTAWA (CP) -- Quotes from the Fowler committee report on broadcasting: "The only thing that really matters in broadcasting is program content; all the rest is housekeeping." "There is no point in asking where a national broadcast system is going. It will go only where it is pushed by conscious and articulate pub- lic policy, or where it drifts if there is no policy." "One of the essential tasks of a broadcasting system is to stir up the minds and emotions of the people and occasionally to make large numbers of them acutely un- comfortable." "The Canadian broadcasting system has become mature physically; it should now be- come mature mentally." "The amount of Canadian programming and support for Canadian artists and talent by the private sector is woefully small and might almost be described as contemptuous." 'Without the services of the CBC, there would be virtually no information programs dur- ing prime (television) time." "From all the evidence, we gained the impression that the CBC lacks cohesion, unity and esprit de corps. It lacks easy and confident internal commu- nications, There is extensive complaint that it is overbur- dened with a multiplicity of administrative procedures which obscure clear lines of authority and seriously delay and impede decisions." 1 "Parliament (should) apply | the maxim that there is no | sense in keeping a dog and doing your own barking." | "Mediocrity and_ triviality | are more damaging to Cana- | dian television and its audi- | ences than an occasional con- troversial program." | "We believe the CBC has | failed, and is failing today, to discharge adequately its du- | ties to foster understanding | between the two main cultural | groups in this country." | "Left to operate freely, eco- nomic factors would quickly tend to make Canadian pri- vate television stations mere extensions of the American networks," |glected child'? of the CBC since) operational expenses by boosting "The private stations have responsibilities as holders of valuable rights from _ the state. They cannot merely go on providing a useful service | to their local communities and letting the cash registers tick | on." (On color TV): "A program of lack-lustre quality will still be a pallid offering even if all the colors of the rainbow are | added et it." "Today, radio has. become | a daily grind of news, weather | comedy and music, music, | music--nearly all recorded." |Vancouver or St, John's are al-|CBC should receive $25 a year'der a general sales manager.|the hirin "Television's troubles are radio's opportunity." "Tt is doubtful whether | broadcasting in Canada can survive many more investiga- tions by royal commissions, advisory committees and par- jiamentary inquiries." | OSHAWA PUBLIC UTILITIES COMMISSION, PHONE 723-4624 WHITBY PUBLIC UTILITIES COMMISSION. ...... AJAX HYDRO ELECTRIC COMMISSION PICKERING PUBLIC UTILITIES COMMISSION . . be |guage CBC correspondents jeach main production jfrom Vancouver to St. John's,| broadcasting of popular enter- tainment, mainly of American origin," HITS U.S, PROGRAMS It was the mediocrity of the {American programs rather than! CABINET OUT their number that was a.matter of concern. What was needed was better |balance in the total programs) in the hands of the authority. available, The committee said it wasn't impressed by the plea of small! private radio stations that there was little local talent to employ, "Nearly all Canadian commu- nities have some professional talent available," it said, 'Moreover, private stations could certainly pool their re- sources to produce programs using Canadian talent." The report found alarming a tendency by some private FM radio stations to lower stand- ards and increase commercials to the point where they were indistinguishable from AM sta- tions. Radio had been the "ne- television began, CBC BETTER However, improvements { had {been made and the CBC had a better record in use of Cana-| Fowler committee on broadcast-, dian artists than private radio. | ing. The report said there should French- and English-lan- at! centre} Nfld., as soon as possible. The French network now had jonly limited access to Canadian) * life. It wasn't equipped to broadcast news or commentar-| ies from all parts of the coun-} try. "Thus for the French network most as far away Tim- buktu." On television, the report said as {comment on CBC programs was| Viewed near the end of the first) and should actively try to retain lfavorable and information pro-| five-year period. grams, dramas and special re-| ports compared favorably with those anywhere in the world, | -- In Co-opera the impact of broadcasting on the audience and reporting to Parliament annually in detail on the broadcasting industry's! © performance, was its failure to assert the over-all policy and a general power it had under the Broad-|manager responsible for opera- asting Act, the report added. tions, Both should be bilingual, Ouimet replied "he was confir John for a $23 dent that 'our assessment of the! ih the By (aver proposed changes would con-|/ swirl of Glory to victory vince us that the measures to, Jn the second Dittfach 'came the fourth he was astride My | David, a longshot, rode} trival equipment have formed ja 'new national chain to consoli- \date their selling and opera- - tional programs, {it was an nounced Thursday in Torontq « Called Span-Canada Ltd, the President) g9.00 and combined with Plain'new company is owned equally by the 12 distribuiors who wil! continue business independently under their existing names, The firms! include' Northern' Engi- program-policy deci-|be adopted were both appropri-| home on Eddie Shack while injneering and Supply Co.: Ltd, Fort William, and Ruddy Elec- tric Wholesale Lid., Oshawa, GLECOFF'S SUPERMARKET Wieners 3 lbs. $1.00 NO. 1 GRADE "A" Buiter u §5° PURE "Wolf! Wolf!' he cried. 'Co- lor television is here,' they SPRING GINGER ALE Quert bottles PLU 39°. GLECOFF'S 174 RITSON SUPERMARKET ROAD SOUTH The committee said another, vp, ke competent and ac: problem for the BBG had been Be Pag . oo t A key change would remove! from Parliament about its func- : snfor officials of thelavumme aie; ig o cabiesld Sp er trom| tions. Government legislation ie ee eek inl ae" nit gaat : ne federal cabinet and place it) setting up the authority should rs ; ; ' \ er committee saj the cultural soil of Canadian) many of 'the changes put. into Present regulations regarding| paper outlining its mandate in le content, which the committee! detail. MONTREAL LAUDED |"neither appropriate nor ade- found ineffective, would be re-- The authority should report) «ppey should be in a city with quate, : I | parliamentary) 4), active cultural life, provid- It would have been wiser into each licence. committee on broadcasting's|\ng a steady exposure to the) '* I The conditions would vary for| performance, including financial .cative arts and the active)(Ors Waited until they knew each station, depending on -the| statements of the CBC and pri- world of business, Ottawa is the} ' . a centre. of business and eco: Color Video . nomic life, nor are the writers) $ Bi er rant vocate and musicians and other crea-| 0 t "Ti ti |tive people there in substantial u 1 bed Ld (Two of the committee's three . n ine it ets n se amber Chairman R. M,|introduction of color television Fowler, president of the Cana-|Should not be undertaken by OTTAWA (CP)--A plan for,;for that year in brackets: 1966,/and lawyer Mare Lalonde--live| ginning of the next decade, the! | 1967,/in Montreal, The third, G. G. E.| Fowler committee on broad-| Se a one pepoepeedd 1968,|Steele, under-secretary of state,| Casting said Thursday. | $123,479, ($128,852,000); the annual parliamentary grant} , 4 | : » inves arn Han Ha A ne cr genea and en AM ceame a household television sets was! 'The committ j os (eral manager should be directly |oo9 and the additional operating recommended Thursday by the! g.h cee reste age the $25-/responsible tu the recommended P the CBC management the inde-|jty which would have the power gg tego ge om sets The plan would replace the ance it needs to meet the com- 2 vould be ap- bs present system of the CBC go-| plexities of the future with rea- slaada by the CBA on the ing to Parliament each year for} sonable confidence, vice of the director-general. for an operating grant of $97,- i aan : ' "Color television has been ar- 044,000, up from $85,900,000 last, A reduction of $33,500,000 injrent CBC president and W. E. S.jriving, in this sense, for well) year. spending between 1965-70 in the/Briggs is 'senior vice-president. | /CBC's estimates for the hh onl are a is here, Canadians seem almost thority for :borrowing wp to /gThe committee said that injas surprised as the villagers $200,000,000 for capital emnedk To take account of this, the|the past appointment of senior] were, in the old fable, when aj tures sh stablished, ; a ; ain -- vi hapcnontats should reinvigorate and reorgan-|the salary. ceiling imposed by|poor little boy who had been! or operating expenses, the) ize its commercial activities uns|the federal cabinet, preventing|kidding them along so often,"| of persons from pri-| vision set from 1966 through self to a target of $25,000,000 1970. The system should be re-| annually in advertising revenues|HIT 'INBREEDING' To fill these senior appoint- The annual grants recom-|the television advertising mar+|no choice but to appoint from mended, with the CBC's esti-/ ket and four per cent of the ra-|within the organization, and this mated operating expenditures,dio advertising market. thas resulted in too much in- he lack of a clear mandate) ions and to create confidence ate and adequate," ibe accompanied by a- whitelje. » 8 - life," the report said, jeffect by the CBC itself were) placed with conditions written|annually to a had the management and direc- region, the amount of competi-ivate broadcasters. seat of government, but it is not jnumbers,"' ' OTTAWA (CP) -- Full-scale| dian Pulp and Pap Association,|the CBC at least until the be- long-term financing of the CBC's, $14,550,000 ($102,166,000); 1969,/is an Ottawa resident.) The committee said additional in line with the increase in $128,600,000 ($135,003,000), z) Id givelCanadian Broadcasting Author-|COst® almost $5,000,000 a year. | pendence and financial assur-|to pire and fire them. The gen- } its money. This year it asked/oup GRC SPENDING J, Alphonse Ouimet is the cur-| over 10 years, Now that it really} The comnpittee also said AUlvear period was also urged, committee says the corporation/officers has been hindered byjreal wolf arrived and ate up the for every household with a tele: The CBC should not limit it+|vate. business, its present 25-per-cent share of}ments, CBC management had BUSINESS & SERVICE D Your Q "GOODWILL GUARANTEED USED CARS & 166 King St. E. Bowmanville ROBSON MOTORS LIMITED uality G.M, Dealer BOWMANVILLE IRECTORY TRUCKS" 623-3396 Made-to-Measure Drapes All Designs & Materials Samples Shown in your own home at no obligation. 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