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ENROUTE TO HOME A sartorial-looking Pre- mier Lesage of Quebec ar- rives national back to Quebec City from the inter-provincial confer- ence in Winnipeg. --CP Wirephoto Montreal Inter- Airport en route at THE OSHAWA TIMES, Wednesdey, August 4, 1965 17 For Hubby's TORONTO (CP)--The way to; a man's wallet is through his stomach, ; That's the conclusion of ma- jor grocery chains, many of whom now are stepping up ef- forts to pry a few extra dollars lout of husbands accompanying| their wives on shopping trips. "Until recently no one paid too much attention to the man's role in shopping," says one chain executive, "He'd push the cart along while his wife filled it and that was that. "But that's pretty boring and now stores have special sec- tions aimed at attracting his eve: He sees something he likes and grabs it. without really thinking--it makes him feel useful." Among the sections designed to waylay husbands are gour- met: centres, cheese bars, spe- cial delicatessen services and garden displays. "We like the man te come because he's inclined to go overboard," says a spokesman for Loblaw Groceterias Co. Ltd. BUY UNNEEDED GOODS "He'll see a piece of cheese, imagine he wants it and take it home. He's probably got more cheese than he can use there already. But they're inclined to overstep it." J. S. Feggans, vice-president of advertising and public rela- tions for Dominion Stores Ltd., agrees a man's dollar is just as attractive to a store as his wife's is. "About 99 per cent of all buy- ing is discretionary,"' he says. "The housewife is limited, often to what she has in her purse. But if the man comes along and Grocer Chains Now Vie Extra Dollar Mr. Feggans says men influ- lence their wive's food shopping habits much more than is gen- erally accepted. "Tf the husband complains about meat, the wife will go from store A to store B to see if she can get better. He didn't say to go to store B, but the result's the same." ADS ATTRACT MEN Another-example of the stores' awareness of the husband's role in shopping comes in advertis- ing and promotional gimmicks. This year one chain is giving away 9,000 tickets to football games, while last year another sponsored a football program. ion's meat advertising is defi- nitely masculine-oriented, This doesn't mean, of course, that women are _ neglected. Stores are constantly trying new techniques in displays and convenience to keep wives sat- isfied. "But a chain store's profit runs between one and two cents on the. dollar," says one offi- cial. "So we can't afford to pass up any opportunity--especially if other stores are moving into ithe field." | Grocery sales are big busi- ness' in Canada, reaching $4,143,000,000. last year. Chain stores get less than half-- $1,910,000,000--with the rest go- ing to independent operators and independent groups such as IGA and Food Wide Ltd. GIRLS GO TO JAIL STROUD, England (CP)-- When inmates of Leyhill Prison, Gloucestershire, planned to put as ey ah i And Mr. Feggans says Domin-| - ee ee re th a ae Fm Ne ll ae everybody promises great b is time of ye but nobodys delivering like yo ~ Chevrolet dealer MINISTER DIES PEKING (Reuters) -- Kang Yung Chang, president of the ences and North Korean metal industry minister, died Monday, the New China news agency re- ported. He was 54 buys a steak--the lid's off, the/on the musical West Side Story, ceiling's been lifted. three amateur actresses from "The wife can justify a few|Stroud volunteered to rehearse Water North Korean Academy of Sci- mor? luxury purchases." land act the female roles Resources Discussed CLEVELAND (AP)--The im-) portance of restoring and main-| taining water resources was) stressed by a representative of the United States public health service Tuesday at the opening session of a federal water pol-| lution conference here. | "Our aquatic resources are) well worth our best efforts for) their preservation," said Dr.| Clarence M. Tarzwell, senior biologist for the service. "In fact, they are essential for our) very existence. "We must act now to restore) and maintain these great re-| sources for ourselves and the generations yet to come." Ohio Governor James A. Rhodes told representatives of five Great Lakes states and the federal government that "'this is a fight to save the Great Lakes industrial basin of the United States." The conference on pollution of; Lake Erie and its tributaries was called by the U.S. depart- ment of health, education and welfare at the request of Rhodes. Conferees include rep-| resentatives of Water pollution ¢ CUT -- WRAPPED -- DELIVERED FREE ° YOU'LL KNOW -- WHEN YOU TASTE... RED BRAND MEATS from BRIDGELAND!! FREE DRAW AUG, 14 on Deluxe Barbecue WITH HOOD and ROTISSERIE JUST DEPOSIT YOUR CASH REGISTER RECEIPTS IN DRUM PROVIDED "STEAK TONIGHT" RED BRAND NIAGARA STEAK Ib. 59° RIB & MANHATTAN RED BRAND STEAK Ib. 79° control agencies of Ind Michigan, Ohio, Pennsylvania) and New York. Also attending are about 400 representatives of communities in the five states. WILL CONTINUE Originally planned for one day, the conference probably will continue through Thursday, said Murray Stein, chief en- forcement officer for the fed- eral water pollution control pro- gram and conference chairman. Much of the morning session was taken up with presentation of a report on Lake Erie Pol- lution problems and ways of solving them, which was pre- pared by the Public Health; Service following a two - year study. The report, part of which was disclosed in Washington last) week, said that pollution of the lake and its tributaries through! discharge of waste originating in the five states represented) here is endangering the welfare of persons in other states. It identified pollutants in the) lake as sewage, industrial wastes, oils, silts, sediment, floating solids and _ nutrients (phosphates and nitrates). BLAMES ALGAE "The pollution caused by phosphate in Lake Erie results in uncontrollable production of algae followed by decay of this organic matter produced in the lake," the report said. 'The de- cay in turn produces zones of oxygen depletion, as has been evidenced by studies in the past and the recently revealed zone of serious oxygen depletion of 2,600 square miles of the cen- tral basin." The report said that a 65-per- cent reduction of phosphate in-| puts could be achieved through secondary sewage treatment, "operated to effect optimum phosphate removal." : | U.S. Representative Charles) A. Vanik (Dem. Ohio), told the) conference that uniform and ac- ceptable practices should be es- tablished and "followed in all parts of the country with re- spect to all of the sources of water." DELETE DILLINGER LOGAN, Utah (AP)--Logan | police, updating their "wanted"| files, discarded a poster--that) of John Dillinger. The notice, from. the former division of in vestigation of 'the U.S depart ment. of justice, is dated March 12, 1934. Dillinger was killed In © PERSONAL SERVICE ON EACH ORDER @ © ONLY TOP QUALITY MEAT ° © 100% GUARANTEED e 9974 In Chieagy RED PRIME RIB sano ROAST ». 69° MAPLE LEAF DO COOKED HAM FRESHLY ¢ SLICED Ib. 99 SLICED BABY BEEF LIVER VITAMIN ¢ PACKED _ tb. 49 FRESH _ CHICKEN Legs & Breasts w, 49° BACK BACON (PEAMEAL) BY THE 79; LB, PIECE TASTY WIENERS HAMBURG PORK SAUSAGE 3 Ibs. 1.00 CANADA PACKERS MARGARINE Lard or Shortening 4 ,,.1,00 Reg. 35¢ Ib, Clov IGE 69° RED BRAND FRONTS OF BEEF 125 tb. Avg. Ib. 38° RED BRAND RED SIDES OF BEEF 240 tb. Avg. Ib. 47* Or ; ° FREEZER SPECIALS @ lbs. Pork Roast @ 9 lbs. Pork Chops 5 lhs. Spareribs @ 5 lbs. Boneless i 'Pork Chops @ 6 lbs. Pork Sausage MESTIC SHORTENING 29° LB. Compere et 43¢ MAPLE LEAP CHEESE SLICES xc. 20° Compere at 37¢ er Cream Y GAL. COMPARE AT 99e RED BRAND BEEF SPECIALS BRAND BEEF 125 Wb. Avg. Ib. 38 e GIZLNWHYWND %00I e ONLY OPEN 9 A.M. to THURSDAY and Cut, Wrapped and Delivered FREE Within @ 25 Mile Radius BRIDGELAND MEAT. PACKERS AND PROVISIONERS 909 SIMCOE STREET NORTH © GALIAZdMSNI LNAWNUAZAOD LYAMW TTIW e RETAIL 9 P.M. FRIDAY i 728-3361 ' - © COME IN AND PICK YOUR OWN SIDE, HIND or FRONT °¢ A GENERAL MOTORS VALUE If you've been sitting tight waiting for just your kind of car, in just your kind of size, with just your kind of power, at just your kind of price -- wait no longer! Wait no longer than it takes to work out the fastest route to your Chevrolet dealer's -- because he's offering the sort of values you just can't afford to pass up. His Chevrolets -- bigger, more beautiful, with the kind of luxury that sur- prises you in a car so reasonably priced. His "65 Chevy If Nova Sport Coupe ~ luxury with an eye for savings. '65 Corvair Corsa Sport Coupe as hot as the deal you'll get! Chevelles -- with lively looks, spirited power, a softer ride, and a honey of a deal. His Chevy II's --need we say more than that saving money while looking good is a 'specialty of this one? And his Corvairs--the performance, handling and good looks of the expensive imports, with the reliability of the Chevrolet name. What a line-up of talent! What a great deal! What a time to buy! What are you waiting for? Chevrolet, Chevelle, Chevy IZ, Corvair or Corvette Authorized Chevrolet Dealers in Oshawa -Whitby ONTARIO MOTOR SALES LTD, 140 Bond Street West, Oshawa, Ont. , Phone 725-6501 HARRY DONALD LIMITED 300 Dundas East, Whitby Phone 668-3304, 3305, 3306 Be Sure to see "'Bononze" over Channel 6 at 9 o'clock Sunday night