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THE OSHAWA TIMES, Friday, Februory 26,1965 17 A h SYMBOL oF PRODUCTIVITY To keep pace with the progress of industry in the City of Oshawa, the Industrial Commission have adopted this NEW symbol. The symbol is a result of expert planning and research. The Oshawa Industrial Commission are indeed proud to display this representation, which depicts the ingre- dients that combine to make Oshawa an ideal City in which to work and live. . City of Oshawa :: : A remarkable city ... the eastern gateway to "Ontario's Golden Horseshoe of Industry" ... This new Symbol will be to the only 17 driving minutes via four-lane super highway to Metropolitan Toronto .. . yet equally close to the lakes and rivers that make this part of Ontario so desirable for living. * A serviced industrial park--overlooking Ontario's super highway, "The Macdonald-Cartier Freeway" and abutting the Oshawa Harbour. A seaway-depth harbour--the only seaport between Mon- treal and Toronto. A highly productive labour force--since 1948 population has grown from 28,000 to over 70,000. Ample supply of electric power and top quality water, at low rates. Efficient fire and police protection----sound municipal' plan- ning with well-planned residential areas. Supervised recreational facilities to serve the needs of all ages. Facts in Briet | Oshawa, a highly industrialized, modern progressive community has much to offer to commerce and in- dustry. POPULATION A growth rate of 45% the past decade. Its forecasted population of 115,000 by. 1981 could be reached in the '70's. CONSTRUCTION Building permits past 12 years total in excess of $185 million . . . 1964 established all time record of over $28 million. INDUSTRIAL EXPANSION The past two years has record- ed expansions of production space of over 134 million sq. ft., the manufacture of new products as the establishment of new man- ufacturing and service industries in Oshawa . .°. employment for this period increased by over 25%. GEOGRAPHIC LOCATION Oshawa is situated in Canada's richest market area . . . also its excellent transportation facilities by air, road, rail and water pro- vides efficient service to the major markets in Canada and Overseas. INDUSTRIAL SITES Oshawa has some of the choic- est industrial sites available in the Golden Horshoe Area served by all modes of transportation. TAXES Are competitive with other communities in the Golden Horse- shoe Area with a healthy com- mercial and industrial assessment of over 46%. Tax collection in the past 10 years has averaged better than 97.5%. RETAIL SALES Since 1958 have increased by 30%. In 1963 sales were up $8 million over 1962 -- 34% above National Average. During this same period Disposable Income climbed from $104 million to $133 million -- 28% above National Average. PLANNED COMMUNITY Oshawa is a well planned com- munity where pride in ownership is reflected -- over 88% of the homes in Oshawa are owner- occupied, The Canadian average is 66%, BANKING Next to the Metro. communit- ies of Toronto, Ottawa, Hamilton, and London, Oshawa is next in line in terms of banking. $4% billion worth of cheques were cashed in 1963 -- a 225% in- crease in a 5-year period, In 10 years banks have in- creased from 6 -- 18 branches, and 4 Trust companies have been established in our City. LABOUR FORCE As a highly industrialized centre, the City of Oshawa tends to attract industrial workers from a wide area. The high percentage of home ownership confirms the stability of our labour force. They also contribute generously to all levels of community life. COMMUNITY SPIRIT Oshawa's community spirit is second to none in Canada as evidenced by its slogan -- "'Let's build it ourselves -- for our- selves". By public subscription, Oshawa raised over $1,200,00 to con- struct the New Civic Auditor- 'um. a few years ago oversubscribed to the Hospital Building Cam- paign. consistently goes over the top in their United Appeal Cam- paign quietly. raised money to con- struct one of the finest Boys' Clubs in Canada. In addition to being Canada's largest automotive production centre, Oshawa has many other industries employing from 2 -- 1,000 people that manufac- ture a wide range of products for the Canadion market generally. Industrialists in Oshawa have listed the following fav curable conditions for locating their plonts here: (i) ACCESSIBILITY TO MAJOR MARKET AREA -- (ii) AVAILABILITY OF GOOD LABOUR POOL -- (iii) A VERY FAVOURABLE IN- DUSTRIAL CLIMATE -- (iv) EXCELLENT TRANSPORTA- TION FACILITIES -- (v) GOOD PLANT FACILITIES i) EXCELLENT EDUCATION- AL FACILITIES. OSHAWA INDUSTRIAL COMMISSION 29% SIMCOE ST. S., SUITE 7, AREA CODE 416-725-1153 OSHAWA, ONTARIO, CANADA fore in all future advertising which is aimed at encouraging would-be "new' and "expand- ing" industrialists and Businesses to located in Oshawa. In co-operation with the Osh- awa Industrial Commission the design was created, developed and produced by Ray Hall Ad- ventures Ltd. of Oshawa. DESIGN COMPONENTS The "Waves" in the fore- ground represent Oshawa harbour facilities, situated conveniently with a "Skyline of Industry' meshing with the symbolic ""Cog- wheel of Labour", The "O" in the centre is for Oshawa, and embracing the "World" symbol is the "Golden Horseshoe" of Ontario, which further indicates the flow of pro- ducts, service, and world wide communication. The suggestion of movement in the "Cogwheel" reflects Labour and Capital combining for Maximum Productivity with a High Standard of Workman- ship. The special selection of "Type" style suggests the modern bold appreach, depicting the firmness of attitude that Oshawa's growth and stability will always be pro- gressive and' purposeful. COLOUR ADVERTISING Where the situation requires advertising in colour the "O" for Oshawa and all "wording" appear in BLACK, The "Waves", the outer "'Cog- wheel" and ""World" symbol will appear in a blue-green colour. The "Industry" skyline and "Golden Horseshoe in Gold.. 80,000 Get The Message Already the new SYMBOL OF PRODUC- TIVITY will be on its way to being recognized by over 80,000 pre-selected Industrialists, Business ond top level Executives all over the world. The first advertisement, internotionally "selling" the City of Oshawa, and bear- ing the new Symbol hos been placed in the Financial Post -- special overseas edition. This publication covers a wide variety of economic developments in Canada, and is sure to be well received abroad, In this advertisement we have invited interested readers to write for theif "Portfolio of Facts" about the City fl Oshawa. IT CAN BE SAID THAT OSHAWA WAS DESTIN ED TO BECOME AN INDUSTRIAL COMMUNITY FROM THE THE VERY BEGINNING. WE MIGHT GO BACK IN THE CITY'S HISTORY AND FIND THAT OSHAWA WAS AN INDUSTRIAL COMMUNITY EARLIER THAN 185 OSHAWA HAD BECOME THE TRANSPORTATION PACIFIC. Since 1793, when the Kingston OF A to Toronto Highway was complet- ed, forests were cleared and people settled in this section. By 1842, a small cluster of houses STREAM were located on the site which is now downtown King and Simcoe Streets. Affectionately known to many of us as the 'Four Corn- . ets', was up to 1850 known as FROM "Skea's Corners'. THE OFFICE OF When the community was in- J.P. WILLIAMS, corporated as a Village in 1850 INDUSTRIAL amore suitable name was sought. COMMISSIONER. On the suggestion of an Indian j Chief OSHAWA was decided upon, The name of our city OSH- AWA means 'The Crossing of a pos ANOLE TRACT TE, Stream'. With continued devel- opment Oshawa was incorporated as a town*in 1879, and in 1924, with a population of 16,659, be- came the twenty-fith city of Oshawa. As for the future of Oshawa -- ~ INDUSTRIALLY, the words of the Hon. Dr. J. J. McCann, Minister of National Revenue, given on the opening of Oshawa's main Post Office on November 26, 1954; have been proven since, and no doubt will continue to prove that "Oshawa, having reap- ed the benefits of the great in- dustrial developments in Canada, 0. EVEN: BEFORE THE TURN OF THE PRESENT CENTURY, CAPITAL OF CANADA BECAUSE OF' THE VAST McLAUGH- LIN CARRIAGE COMPANY WHOSE PRODUCTS WERE DISTRIBUTED FROM THE ATLANTIC TO THE ite ANNAN DEERE and the continued developments of.the St. Lawrence Seaway are but a token of greater things to come", "The Crossing of the Stream" has been accomplished. OSH- AWA is well established--con- tinued growth is inevitable. We have made way for better things because we expect them. The "Productive people of Oshawa', the Industries, the Businesses, large and small, and to all pros- pective newcomers -- OSHAWA is Proud to be a part of your SUCCESS. J. P, WILLIAMS, INDUSTRIAL COMMISSIONER. FEBRUARY, 1965. OSHAWA'S "COAT OF ARMS" Equally well known as the 'City of Oshawa Crest" or "Coat of Arms'! the facsimile opposite was officially adopted by City Council on the 5th of May, 1952. Mr. T, K. Creighton, Q.C. made the proposal for an official City Crest in April, 1951. The proposal was accepted and the design wos created by Miss Joan M. Brook of Pickering, Ontario. Definite rules in Heraldry limit the choice of colours. To place one colour upon another is not permitted. The governing rule is colour on metal (gold or silver) or metal on colour. The use of the Old Sailing Ship and the Eagle conform to Heraldic practice and being symbolic does not become obsolete or dated. as a contemporary ship or plane would, This "Coat of Arms" is also incorporated into the Official "Seal of the Corporation of the City of Oshawa'. The "Seal"' bears the "Crest" as well as the dates, 1850, 1879, 1924, being the years during which the municipality was incorporated as a Village, Town and City, respectively,