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TOA THE OSHAWA TIMES, Wednesdey, November 11, 1964 'Advised For Timepieces "Precious jewellery"' truly is the Cescription ef your fine watch -- not only because of the precious metal used in making it, but also because of the remarkable tiny mechanism or movement encased in it that is responsible for its time-teHing-at-a-glance ability. Amd like other precious jewel- lery, a watch should receive spec- ial care--but only by a skilled watchmaker whe has the proper tools and parts, and knows how toe use them. A few simple "do's"' and "den'ts" te keep watches factory-true have been provided by The Watchmak- ers of Switzerland te help you take | better care of your watch. They recommend that your wrist watch be cleaned and oiled at least once a year, and a pecket watch a' least every twe years. A thor- ough cleaning not only means the removal of dust or other particles which can sift inte the movement, but also the important removal of cengealed or soited oil. The right kind of oil, applied in the proper places, is most import- amt to your precious timepiece. It protects some of the moving parts against the friction that causes wear and eventual impairment of parts, followed by inaccuracy or | 'breakdown. The mainspring is the chief seurce of power in your watch, and if net functioning properly, all the energy to other moving parts ceas- es. A watch never dropped, and always placed gently on a table, stands little chance of needing this type of repair. The stem of your watch winds fresh power into the mainspring, awl if you wind it too tightly, it can jam. A tiny clutch-like gear ewgages and disengages the spring as the watch is wound. A steady thumb and finger move- ment, halted just as the tension seems greater will wind a watch without damage. If you pull the stem outward to set a movement run. down by inactivity, you should do it gently, anc replace it gently, and replace it in the same manner, Summed up, the Swiss watch technicians' formula. is: Take your watch to a competent watchmaker for inspection and any needed adjustment. e Fellow a regular cleaning and oiling schedule to keep the labri- cant fresh. e Wind it once a day, preferably in the morning. -- ® Treat a watch as a precision in- strument and a faithéul servant. e Don't tinker with a watch if it steps or loses its accuracy. e Although you probably. never would, don't try to of it your- self, e Don't subject it, if possible, to extreme hot or cold conditions. Tastes Vary In Timepieces Public taste in timepieces is be- coming mere changeable every year, say the Watch-makers af Switzertand. At the moment the big demand is for slimmer auto- matic watches and larger, slimmer watches for women while the small table clock is once more in high favor. Watch fashion trends are: square shape for men's models, square and baguette for women. Wide bezels on round and oval models, wide use of Florentine and Tuscan gold on dress and fashioa watches. ; Available At ee? fi SoveRiGN Potteries "the look of ELEGANCE" "You are Cordially Invited to Open a Budget Account' BuRNS proudly present... 4 OUR NEWEST SELF-WINDING WATCH... ELEGANT BUT STURDY...FOR ALL OCCASIONS DE VILLE Senies Acactna! A thin-looking, self-winding, waterproof* watch ... yet so sturdy... itis equally appropriate for dress-up wear or the most active sports, You'll admire its smooth, crisp lines and its peerless accuracy... the kind of accuracy that has won for Omega the distinction of being the official watch of the Rome Olympies. Steel or gold cases with 18K gold hour markers, conventional or date-telling calendar dials. Bracelet or strap models, CF the faceted crystaf' is a twinkling jewel. A-$118 isin as well as inside, these are watches of true distinction, The synthetic sapphire crystal is breakproof anid scuffproof.:.and set into the case so tightly no dust or face-powder can seep in to mar the beauty of ite dial, Hand-applied 18K gold hour markers. Inside is one of the world's most accurate watch-movements-..the award-winning Omega. BURNS JEWELLERS 20 simcoe north oshawa Headquarters for Omega... the watch built for a lifetime of proud possession '*watorproef provided oryetat, case and erowncemalatuteed ri mt a Fai - a pa. * se easauan