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EMANUEL BURNS Emanuel Burns, 68, founded his jewellery business in Oshawa in 1923 after working for his older brothers in Toronto. His two sons, Irwin, 39, and Sidney, 37, now as- sist him in the shop. Mr. Burns, a watchmaker, is the son of a goldsmith. This week he made his third change NEW, ULTRAMODERN SIMCOE ST. STORE saa . of location, from King street west to Simcoe street north. MORE SPACE, MORE STOCK, PROMPTED MOVE Burns Jewellers Established In Downtown Oshawa Since 1923 Burns Credit Jewellers, one ad They went into the Simcoe; These included re-carpeting in|cluttered placement of new Rose-;main constant, Irwin Burns said. Oshawa's oldest established busi-| north structure, built only three|a deep-blue pile, refinishing of| wood cabinets. A police escort was employed messes, officially opens its new} years before the jewellery store|the walls, installation of period; WILL INCREASE Monday morning to aid the trang» store Thursday. was. established in Oshawa, and a ee (mixed with mod-| Stock will be increased in vol-|fer of the valuable segment gf Throughout the weekend and the) Spent $36,500 on renovations. , indirect lighting and the un- ume, but the present lines will re- arias first part of this week, Emanuel} : Burns and his sons, Irwin and| ae = Sidney, have shifted their stock! and personnel from 32 King street west, to a redecorated and renov-| ated Bank of Montreal Building|: on Simcoe street north. The Burns store had been a land- mark on King street since 1926 | when Emanuel Burns, as. a young z| man of 30, moved from the origin- | al Burns Jewellers on Simcoe | street south, which was establish-| ed in 1923. Mr. Burns and his two older} brothers followed their father to| Canada in 1911, and entered the! jewellery business in Toronto. Both Toronto stores have passed into other hands, one of them within the last two years, as the older brothers retired. BY TRADE Mr. Burns is a. watchmaker by trade. His father, Irwin Burns, was a goldsmith in London, Eng- land. Jewellery has been in the family, for at least three genera- tions. ° Shortly. after Emanuel Burns and his wife, Esther, established in Oshawa, Irwin, now 39, and Sid- ney, 37, were born. ; The sons became part of the business their father founded in 1946. "The depression years were tough,' - Emanuel Burns said, "but it was just a matter of plug- ging more and working harder." It was during this period that "Credit"? became more than part of the store's title. "Times were bad," Mr. Burns continued. "Those that had a little helped those who had nothing." "When somebody couldn't pay, we never pressed for money. Some never paid, but most did." The Burns' have been looking for a new location for a long time, Ir- win Burns said, and thé bank building was '"'just what we were ieoking. Sor." | "poi USED FOR THE LAST TIME