14A THE OSHAWA TIMES, Tuesday, Movember 10, 1964 - Organization Key To Success For Fashion Show Sponsors Music is important, says Miss}. . , TORONTO (CP)--If your club ~ ig' sponsoring a- fashion show, organization is the key to suc- cess, whether you are using professionals or clib members as. models and. commentators. And the key to. organization is to give yourself lots of time, says Catherine Smyth, Toronto public relations counsellor. . "Tf you are working with a store, give them at least three weeks' notice. Their part in -it may sound easy but it's a lot of work." © Advise your local newspaper well in advance, and get invi- tations out early enough to as- sure a good audience. "Make sure the models know the physical aspects of the room they will be working in. If they are professionals they won't need a complete run- through, but let them know ex- actly what toe expect. If the models are amateurs they should have a rehearsal." Miss Smyth says that if using amateurs '"'they should be peo- ple who are e\thusiastic about clothes so they make it look as if modelling is fun." And the 'models should suit the clothes and- vice-versa. For example, don't. use high school girls to show sophisticated evening wear. The models will also have to be willing to take time to have a fitting before the show. COMMENTATOR IS KEY "Be sure a good commenta- tor is used. This is really very important. Make sure she is fully aware of the clothes, well prepared before the show." Miss Smyth says the com- mentator should know the num- ber for each item, its fabric; color, price, and be able to say who provided the accessories. "In her commentary she should say a little more than that it is black and lined. She/i should be someone who is fash- jon - conscious, She can work ahead of time, read fashion magazines for.tips. She should allow no awkward silences, and should be good. enough so that a@ mix-up in order of appear- ances, for instance, won't floor her:"' Smyth. "Have 4 piano or quar- tet, or use canned music you can control. If you are going to serve food, serve it after the show unless it's very informal." | - An idea is. to do the show around a theme. My Fair Lady is one current possibility. And there should be decorations to fit the theme. Backstage there should be a dresser, a room large en=3gh to change in, a rack on which the clothes can be hung in or- der of appearance, and another rack for the models' own clothes. 35 TO 40 GARMENTS f The clothes should arrive ahead "of time, be pressed if necessary, checked and numb- ered. The commentator should be present while this is being done, Miss Smyth says about 35 to 40 garments make a good show. About five to seven models should be enough,: The models should come equipped with white and black gloves and good black shoes un- less these are being loaned for the occasion. They should also have some jewelry, but the dresser might be prepared to offer tactful advice on how to dress up or dress down a gar- ment with jewelry. "Tf you have amateur mad- els, have them be natural. Don't try strange new hairdos or makeup on the night of a show. "They should walk slowly, know how to handle a skirt, and turn slowly to show it. And. they should smile. "Tell them to talk to the au- dience if it's that kind of: sisr. All they need say is, 'Yes, isn't it lovely? It's from Smith's.' "They won't be nervous if they are sure of what they're doing. That's why a rehearsal is important. "Have a. good ending. Bring all the models out, or have a wedding scene. 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