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= as Se e Race: yore' usea me pusn-putton ashy new Mustang. 'S| transmissi drop power plants will be bigger. pide : Ford : : ventional gear shift lever 'on The Mustang, currently the : cae fair haited boy of the Ford line, Steering column. One will be unchanged in 65 except) Source said the company 12. THE OSHAWA TIMES, Fridey, Mey 8, 1964 PARLIAMENTARY NOTEBOOK Auto Die Making Fever Hints '65 Styling Revolt Riding 'Revamp May Miss Vote OTTAWA (CP)--If Canada's next federal general election comes before the end of 1965, it seems likely to be fought with th same constituency boun- daries as the last five elections. The government bill provid- ing for redistribution by inde- commissions on the ba- sig. of the population count of the 1961 census is stalled in the Cemmons. Informed circles say that even if the bill wins parliamen- tary approval: by June, it is doubtful an 'election could be carried out in keeping with re- vised constituency boundaries until 1966. One authority says*that once the bill is passed, it may be another two months before all redistribution commission- ers are appointed and ready for action. © TAKE YEAR "Although the task of re-draw- redistribution itself becomes fi- | paratively small number of con- This authority reckons 18 months likely will elapse be- tween the time the measure re- ceives royal assent and when nal. Thus, if it is approved in June, the job will be done by December, 1965. Political circles-say that's: not the end of it. ADAPT STRUCTURES. ° All parties, especially the Lib- erals and Conservatives, will then have to reorganize to adapt their party structures to the new constituency lineup. If revisions are drastic, this will take time: Some party officials think it ean be done in two or three months. Others are inclined to think they may need more time, maybe nine months or more. The latter group bases its: esti- mate on the time taken to re- organize after the: last redistri- bution in 1952 when only a com- stituencies were affected. HARBOR CLEANER TESTED tcate of the compacts, still feels DETROIT (AP)--Smail. tears, are showing up in the veil of secrecy behind which the U.S. auto i try hides its forth- coming 1965 car line. Z With sales still running strong and the industry due to build its 6,000,000th car on the 1964- model run Thursday, it is not surprising that auto makers do their best to avoid any prema- ture publicity about their 1965 models. Activity in more than 125 tool and die shops in the Detroit area reflects the fact that the auto industry will be making the most extensive changes in its car line in over a decade. Some estimates are that $1,200,- 000,000 will be spent in tooling, dies and other aspects of the 1965 model changeover. WANT THEM BIGGER? Basically, the industry seems to be basing its 1965 plans on a belief that the U.S. buying pub- lic wants longer, larger and more powerful cars. American Motors, chief advo- Dismiss 72 there is a vast U.S. market for compacts and they will continue to play a big role in AMC's 1965 plans. In brief, these seem to be the aie changes céming in the 1, Larger, more powerful en- gines, 2. More use of disk brakes, in place jof the present conven- tional drum brakes. that a fastback model will be|sold on the push button added, Ford will put heavy em-|but has found in some: phasis on engine improvements, including addition of two new six-cylinder jobs. Mercury will! buying get a larger body. New head-| their dislike of push buttons. -- Plymouth will a lights and a fancier front grille introduce ucts. More widespread use of|called the Satellite, to com will mark several Ford prod-)new 119 - inch 0 compat the low profile tire will be|directly with Ford's Galax made. and Ohevrolet's Impala. also will add a new I7 - Chrysler Chrysler, which since 1956 has| wheelbase to its line. 3. Squarish front ends and more use of fast backs. These represent an unbroken curved line from the top of the car to the rear bumper. 4. More use of low - profile tires. : START EARLIER The first of the '65s are ex-) pected to roll off the assembly! line by Aug. 15. This is earlier than usual, but the auto indus- try will be locked in negotia- tions with the United Auto Workers then with present con- j tracts of the Big Three, Ford,| |Ohrysler and General Motors, | |due to run out by Sept. 1. From technical publications, | union sources, tool and die mak ers and other sources, these bits/ were pieced together about! AT Ancus-GRAYDON CARPET COMPANY 282 King W., Oshawa ® Tel. 728-6254 Oshawa's Rug and Carpet Centre some of the new cars to be: | General Motors Cadillac will drop its tradi- |tional tail fins after 16 years. Some of the standard size Chev- ing constitueney boundaries can bécompleted fairly promptly in| The redistribution bill has re-) 4 Nonwegian device for re- some provinces, it is estimated! ceived first and second readings) tives of marine and conserva- with a separator unit to pump Thursday before representa- the spillage area combined After Strike BRAMPTON, Ont. (CP) Broadloom-Tile-Linoleum : --CP Wirephoto | Rug Cleaning LOCAL IMPROVEMENT NOTICE TAKE NOTICE THAT: The Council of the Corporation of the City of Oshawe intends te construct, os @ local improvement, a sanitary sewer in Adelaide Avenue East from Roxborough Avenue (ex- tended) to Central Park Boulevard North ( ded), and i ds to specially assess @ port of the cost upon the land abutting directly on the work. . The estimated cost of the work is $3,234.00, of which $829.51 is to be paid by the orp i The iol is to be paid in fifteen equal annual instalments and the annual rate per foot frontage is 30 cents. . Application will be made by the Corporation to the Ontario Municipal Board for its op- proval of the undertoking of the said work and ony owner may within twenty-one days ofter the first publication of this notice file with the City Clerk his objection to the work being undertaken. . The Board may approve of the said work being undertaken, but before doing so it moy ap-~ point @ time and place when any objections to the work will be considered. ee TAKES LONG TIME | It takes an average 214 years! ito obtain a patent in Norway.! DATED at Oshawa this 8th day of May, 1964 L. R. BARRAND, Clerk, City of Oshowe i€will take a full year. to do|in the House but was temporar-) moving oil spillage from har- tion authorities. Device uses a out the oil! the job for Ontario's 85 seats/ily withdrawn from discussion! pors js tested in Toronto floating flexible wall around -clause-by-clause discussion! | : } Whder terms of the govern- in -cl H e Seventy - two wildcat strikers ; : : ment 'dill, the constituency at the committee stage. | nt W m n Ask | were fired Wednesday night te ltae ee Rebels cage liféup for each province goes '0 HOPES FOR CHANGE ar1o O gs ; American Motors (Canada) will the Buick Wildcat. GM will If within 30 days, at least, one-| povernment House leader, ex- turn to work. roofs. It will mak : ny Oe tone Bank aanin to the| pressed hope the opposition} Union officials said today they| sions in its Gorealt tise and wil plan, it goes back again to the) would "feel in a better mood'"| r T r provincial commissioners ea Jater. So far there has been no| ~ would report to the men at|- } p.m.--two hours before they + tig boundaries, which then be-/come before the Commons) TORONTO (CP)--The Ontario| missive legislation to allow mu-) The council also asked for im- come final. again. government has been asked to/nicipalities to adopt minimum|proyements in the women's bur- és den atte over procedure for naming the|welfare services, expand the|ncipality must make application| : because they had participated in 10 foursman provincial commis-|services of the women's bureau|to the provincial government if|tt suggested: an illegal strike. , --The bureaus should prepare ' © distribution job formerly done|extend minimum housing stand-|a government study done two} Tuesday night to protest the' 1. Scrapping PUCs by parliamentary committee. ards through the province. lyears ago advocated permissive) guage which would consoli- dismissal of five other men for | Am even tougher fight is anti-| In a brief presented to Pre-jlegislation, the brief said. Sate 3 1 i pe ae SFORONTO (CP) -- Ontario's| "pated when debate reaches|mier John Robarts and the cab- ate all the laws affecting) erages on company property. the clause numbered, appropri-|inet, the Provincial Council of| DIVIDENDS pn gre women, from .welfare| They established picket lines to credit buying? recommended rsday ; ES aemhchnet eeplic. lites differences in population/though millions of dollars' are cross Wednesday morning, "weight" as between rural and|spent on welfare, social agen-| By THE CANADIAN PRESS | search' projects on women's bringing production to a halt. Se} r work in a changing society, already has agreed to defer dis-/over the effectiveness of the 95 Caiita; June 18. resont Mae j tr ee eee Hak gail tne for children of working moth- eir jobs and i@ature, the commi f other 31 are cleared up. has made a complete assess-| | ers and refresher courses for fanctions of such commissions; jy; provides a maximum 20-|ment, the council said. Canada Safeway Ltd., 4.40 in iy sag then dispatched --Counselling service's for|/@tters firing the other 65. councils or their com-/for each constituency above or|mission is needeq to examine] Hollinger Consolidated Gold) young girls and older women ~ fiittees. below the average for its. prov-|welfare to eliminate waste and|Mines Ltd., 15 cents plus 10 SThe committee courses for homemakers chairmanship of Hollis Beckett|indicated they favor more lee-|findings of welfare agencies,|June 2. should be. instituted; (PC--York East) was estab-/way in the interests of ruraljunify procedures and facilities) International Utilities Corp., resenting a cross-section of cipal Act and related acts and)smaller populations than those|protective services. (both U.S.), June 1, record) Ontario women should be ap-| to.recommend improvements. |in cities. The brief also asked for per-|May 18. | , ril. 23 after it down aiid. Quebec's 75, Api bogged --/rolet, Oldsmobile, Cadillac and the Commons when completed.; J ys tice Minister Favreau, Limited after they offered to re-- make more use of slanted were to meet with the company} offer g sportier Corvair GT mo- have another 30 days to revise| indication when the bill may would normally start work. ps U The Commons bogged down establish a royal commission on|/housing standards. Now a mu-| 4... of the department of labor. Prob TS g sions, which will handle the re-|of the department of labor, andjit wants such bylaws, although| The men called the strike a booklet in layman's | lan- allegedly drinking alcoholic bev- i nici commnittes on «municipal ately, 13. It sets out allowable|Wamen emphasized that al- that 400 workers refused to --The bureau should begin re- Ommissions in the province be} 'i \ F F » . ; bolished. : urban constituencies. The House/cies have expressed concern) pitoig Gold Dredging Ltd., petite Mae teh ees Later in the day, the strikers sin a report tabled in the 1e€-| cussion of this clause until the] welfare system. No official body| 59 : 0 : S were immediately dismissed women returning to work; er performed by local mu-| ner - cent population variation| he brief said a royal com. | Pid. $1.10, July 1, record June 1. t r seeking work, and training under . the|ince. The Conservatives haveljoverlapping, co - ordinate the/cents extra, June 30, record ; : --An advisory committee rep- lished to study Ontario's Muni-|ridings which generally have|and promote preventive and|common cents, $2 pfd. 50 cents pointed to the bureau. BERNICE : 'FITZ-GIBBON SPEAKS HER MIND ~ The full-bodied flavour of RED CAP ALE For men with a taste for the great outdoors * Recognized as a@ top retell advertising expert, Miss Fitz-Gibbon served Marshall Field and Macy's and was successively advertising director of Wenomokers and Gimbels. it? And did you know that a woman's number 2 reason for buying the paper °is to read the ads! So it's foolish for @ store to dissipate its budget and diffuse its selling message by spending oppreciable sums in other frail and (to a retomt How to hit pay dirt in your advertising One of the questions thet | heor over and over from retoil. store clients is 'Where should | advertise?" It is easy to understand the confusion.Tedoy there are many more odvertising outlets (media) than there were, say, twenty years ago. In which of these myriad media should the store owner place the bulk of his advertising? Is there such a thing as a "best"| advertising medium for a store? If so, is it television? Or newspapers? Or direct mail? Or is it; best to place a drib here and a drab there? | notice that more and more stores are leaning toword the drib-and-drab method. They ore dipping a tentative toe into radio, magazines, direct mail, billboards, car catds, house- to-house throwaways, sky writing, telephone solicitations, sand- wich men, sound trucks that tour the town, and what hove you. But is this take-off-in-all-directions advertising (or what might be called 'buckshot' advertising) wise? Will it bring in © walloping profit? | think not. Nor would | suggest that ad- vertising monies be channeled into television. Television com- mercials sell by irritation--not by invitation. They are an ine trusion, an outrageous interruption in" the entertainment which is the primary business of TV. They are the penalty one pays to see Loretta Young walk through the door or Ben Casey turn his sweet-sour charms on the patients. What obout direct mail? Of course, | don't think any greot harm is done by an occasional direct mail piece (to use up the weight allowance in the charge envelope). But |.do not think that a persenal let establishes any rapport between the store president and the er. | do not believe thot a customer is thrilled to death to rdceive an envelope with her very own name and her very own dddress on it. | do not be- lieve thot she is flattered ond fluttered with this 'me and you stuff"--the big store president talking to little me and chatting things over just like old friends. Then where should a store place the bulk of its advertising money? The answer is newspapers. The newspaper is the only constant medium that will bring daily traffic and sales to a store. Did you know. that (according to a recent survey) 99,000,000 people read a newspoper on an average week- day? And that 79% of them said they would feel lost without store) feeble areas. | believe that when you run an ad in the popers you don't have to call in the figure boys to make a penetration study and reader analysis to find out if your stuff sold. You jolly well know by looking at your cash register.' Here is why. a "Wad ye deny p-r-r-rint?" | once knew an old Scotsman, and when he wanted to prove that something was positively, absolutely, indubitably, without-a-shadow-of-a-doubt true, he would crown his orgu- ments with, "And | saw it in the newspoper, Wod ye deny pr-r-r-rint?"" Funny thing--but most people feel the same woy, They believe a thing is the gospel truth if they read it in the printed in a newspaper. I'm saying that it's easy to believe rubs off on the advertising. That means that half your selling paper, Mind you, I'm not saying a thing is true becouse it's thot it's true. It seems to be true. This "Willingness to believe" job is done already. But, you may say, a newspaper is short-lived. Nobody wants to read yesterday's. newspaper. That's true. Today's masterpiece wraps tomorrow's fish. That's good, Nothing could be better; The paper's being so very dead when it's dead is © reasonable: result of intense vitality and liveliness when it's alive. Only something very new can get so very old so quickly. Other media, which theoretically die more slowly, never have that hot-off-the-press aliveness. Besides, isn't that what your store is selling . . . hot-off-the-press aliveness?. In fashions. In home furnishings. Or in whatever you happen to sell. And isn't the eternal cry of the customer, 'But whot have you got today?" Newspapers shout back the answer. Newspapers have "urgency" in every page. They have a kind of appeal thet moves merchandise--fast. Television has none of this. And, incidentally, did you ever, try clipping a television program. off the screen in order to read it again the next day? So make your pitch through the papers -- and watch business boom, The Oshawa Simes "ONTARIO COUNTY'S NO. 1 ADVERTISING MEDIUM"