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. belmont ns: CANADIAN CIGARETTE WITH THE UNIQUE PURIFYING ACTION OF ACTIVATED CHARCOAL GRANULES IN A VITAL NEW MULTI-STAGE FILTER SYSTEM OF UNUSUAL PROMISE! What Does Activated Charcoal Do? Activated Charcoal is an unusual sub- stance that has a way of purifying gas- __ 8es or solutions as they pass through it. Activated Charcoal is used in water filtration for its exceptional ability to remove chlorophenols. ' It is a part of the filter system that purifies the air astronauts breathe. How Does Activated Charcoal Work? Activated: Charcoal granules have something that scientists call an im- mense "internal area". This means that a granule of charcoal acts like a miniature sponge, attracting and holding on the surface of its,pores various materials, Another way to explain this unique purifying action of Activated Charcoal is that eavh granule adsorbs up to 70 times its weight in whatever materials it is extracting. How Is Activated Charcoal Used In Belmont's Multi-Stage Filter System? New Belmont has a multi-stage filter system that functions selectively in three. phases. First there is the purifying action of Activated Charcoal granules (charcoal treated to make it specially adsorbtive). The filter uses a large amount of Activated Charcoal; it uses large, ser- rated granules of Activated Charcoal (not dust, not a liquid, not a dip); it uses a strong fibre mesh to hold these' Activated Charcoal granules and to channel the smoke through and around so that none is bypassed. _ Second, there is the filtering mesh of fibres in which are suspended the ser- rated granules of Activated Charcoal, This entire fibre mesh performs a vital filtering function itself, A third important selective phase _takes place in a separate backstop filter of pure white cellulose acetate. These thyee phases of the Belmont multi-stage filter system combine to give a seélective filtering action never before available in Canada. If Activated Charcoal Is So Good, Why The Long Wait? Benson. & Hedges have known for a long time that charcoal is a unique filtering substance, as have other ciga- rette manufacturers, The problem has always been how to contain, and distribute evenly, enough charcoal in a cigarette filter to really make effective use of its recognized purifying action. It is only recently that the necessary technological developments have made possible the use of sufficient Activated Charcoal granules in this breakthrough. filter. Today Belmont offers' you extra- length Virginia King-Size. cigarettes, with this exceptional multi-stage filter, at regular prices: ~ Why Does Belmont Give You Greater Pleasure In Smoking? Belmont delivers the kind of taste that is rewarding...a taste that is smooth, pleasing, and with enough flavour to satisfy the palate. That's because Belmont has joined the vital new multi-stage Activated Charcoal filter, and extra-length king- size to a smoothly rewarding combina- tion of the very finest vintage Virginia tebaccos. You owe it to yourself to try Belmont, EXTRA-LENGTH VIRGINIA KINGS |