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The Oshawa Flying Club, - Labor Seeks Light On Activities Of Board - The aid of the labor move- ment in the Oshawa area was sought Tuesday by a member of the Oshawa Board of Educa- tion. Trustee William Werry asked the Oshawa and District Labor Council to lend its sup- port to a motion asking repre- sentatives of press and radio to all board and committee) meetings. | He stated that he gave no-| tice of the motion at Monday's; board meeting. "I believe that we must say,' Mr. Werry stat- ed, "in the strongest possible terms that we demand, as tax- payers, to know what is going on behind the closed meetings of the Board and we must be prepared to support this demand with action." SEEK TRUE IMAGE 'We must be given the oppor- tunity to see the true image of the members of the board and we must be in a position to properly assess the contribution each and every member is mak- ing,"" Mr, Werry said. "IT have been informed that the Ontario Secondary School Teachers' Federation has placed the Oshawa Board of Education in the bottom of the barrel in respect to teacher-board rela- at its annual meeting this week, elected its executive for 1964-65. Seated, from left, are A. S. Wilson, second vice- president; W. E. Gillette, president; R. G. McKenzie, first vice - president and sent to each of the members. George A. Slocombe, secre- tary-manager. Standing, from left, are G. E. Coulter, direc- tor; J. C. Hodges, director; E. J. Reed, treasurer; D'Arcy Bell, immediate past _presi- dent; W. A. Dixon, director and J, R. Walker, director. board towards educational im- 'We must make sure," Mr. provement," Mr. Werry contin-| Werry concluded, "that no- ued. one is using the board as a He stated that Whitby, Mark-jlaunching platform for their ham and Stouffville were all|own selfish ideas or political rated higher in respect to edu-| ambitions." cational improvement, policy| Bill Rutherford, a representa- and board - teacher relations,|tive of Local 222, United Auto "and this has nothing to. do| Workers, said, "only those who with their salaries," |have something to hide from | the electors of Oshawa will vote SAYS SITUATION SERIOUS | against the motion." Mr. Werry said that the situ-| 'The Oshawa Board of Edu- ation was very serious and in|cation has been a disgrace to) Air Force and having completed an effort to relieve the prob-|the community," stated Keith| a five-year tour he signed with elm made the following notice| Ross, secretary of the ODL©,'the RCAF at Canadian Joint of motion; 'That the Board of| 'there has been nothing but|staff in London, England. Education send written notices} bickering, fighting and discord) Clive arrived at Clinton in of invitation to press and radio| which is not the purpose of the/1959 and during his stay has of all board and committee} Board. |been promoted twice and was Clive S. Aldwinckle, an in- structor at Station Clinton's Radar and |School was recently promoted to Flight Sergeant. Ii 1950 he joined the Royal Communications | Promoted To Flight Sergeant meetings." "Closed meetings have been|presented with the Canadian "We must stand together,"|held at all hours of the day and|/Forces Decoration denoting 12} Mr. Werry continued, "to make|in different parts of the city,"|years meritorious service in the} sure. that this motion is not|Mr. Ross continued," no-one! Air Force. watered down and becomes|seems to know what they are} meaningless. We must also} doing or where they are going.|June live in married quarters make sure that it is not allow-| 'The board has done a poor|at Station Clinton and are the ed to be tabled or referred to aj job of public relations with the|narents of four children. Glenn closed meeting. |teachers and they are close to\g Janice 6, Carolyn 5, and "We must expose those trus-| the bottom because they have! piane 3. tees who are absent or abstain/failed to create good feeling. | Shortly FS Aldwinckle will be when the vote is taken, Indus-| "In December we can throw) going on transfer to Gypsum- trial workers in Oshawa are) out those who are not doing alyille, Manitoba. paying the largest share of ele-| good job and put in those who} His parents, Mr. and Mrs. J. mentary and secondary school/ can," Mr. Ross 'stated. A. Aldwinckle, reside at Bonnie- costs in the city and labor has; A motion that the ODLC sup-|prae Lodge, Oshawa. At present he and his wife % CLIVE 8. ALDWINCKLE SECOND SECTION OSHAWA, ONTARIO, WEDNESDAY, MARCH 18, 1964 The Oshawa Sines PAGE SEVENTEEN Study Plans To Enlarge Maree Schocll Plans to enlarge and improve the school of nursing at the Oshawa General Hospital are being considered by the board. At a meeting, Tuesday night, the directors voted copies of proposals made by Mrs. George Telford, director of nursing, be Mrs. Telford presented her proposals at a meeting of the advisory committee and ap- pointed members of the board last Thursday. Planning should begin as soon as possible' to provide a school of nursing with facilities for at} least 225 students, Mrs. Telford! said in her report. She said present classes of 49) students should continue until proper facilities are available. The facilities now available could be adopted but they are not likely to be entirely satis- factory, Mrs. Telford said. Dr. H. Roy Rowsell urged in the report that this Aast recom- mendation should receive con- sideration. T. M. Moore presented a report of the joint meeting and \said all available information lon nursing schools had been taken into consideration and that all schools were being urged to expand facilities. He said the hospital would soon have to be training three times as many nurses as. at present. There should be one nurse to every three patients, he added. HAMILTON FUND TOTAL NOW $222 The fund for John "Jock" Hamilton, the Toronto taxi driver who brought antitoxin from Toronto to Oshawa re- cently in a futile attempt to save the life of Donald E. McDougall, has _ reached $222. Hamilton burned out the engine of his car in the tions. and the attitude of the the least representation on the| port Mr. Werry's motion was board of education. unanimously carried. Choir To Musical Service On Palm Sunday evening at Knox Presbyterian Church, Sim-} coe street north, the choir will) present a musical service, in place of the usual service at 7 p.m. | The choir will be assisted by| soprano soloist, Mrs. Jan Dry- gala, well-known vocal teacher in Oshawa, who will sing! Gounod's "O Divine Re-! deemer'"'. Also assisting on the program will be Mr. Robert Henry, tenor soloist of Simcoe Street United Church, who will! sing selections from Handel's} "Messiah"'. | Presenting for the first time will be a sextette of Junior Choir members of Knox Church, who will sing a three-part ar- rangement of Liddle's 'How Lovely Are Thy Dwellings". The choirs will be under the direction of Matthew Gouldburn, organist and choir master, and) the music selected is in keeping} with the Lenten season and the public is cordially inyited to join with the congregation of Knox Church in this special; music service | The following is the complete order of service: Anthem -- Open Our Eyes,}| MacFarlane. | Solo -- O Divine Redeemer, | Gounod (Mrs, Jan. Drygala). Present Sextette -- How Lovely Are Board To Buy New Microscopes | Students at Oshawa General! Hospital nursing school have} to line up one behind the other} to look through a microscope,) Thy Dwellings, Liddle (Misses) H. M. Smith Tuesday night,| J. Weir, C. Weir, J. Beaton, F. Maroosis, L. Morrison, J. Dry- gala). Anthem -- I Waited for The Lord, Mendelssohn (soloists, Mrs. J. Drygala, Mr. Robert Henry). Recitative--Thy Rebuke Hath Broken His Heart; Air -- Be- hold and See if There is Any Sorrow; Recitative -- He Was Cut Off Out of the Land; Air -- But Thou Didst Not Leave His |told a meeting of the board. | | Mr. Smith, chairman of hl House Committee, said the school had only one microscope. | \He proposed that two others) |be bought and a microscope {being replaced in another part of the hospital be given to the| | sm Service At OGH Praised A letter of thanks from Mrs. apages Anderson, a nurse return- ng to work after five months absence due to a broken leg, || was read, Tuesday night, at the school. The board agreed with|} his recommendation. He said the committee had recently made a tour of the} hospital inspecting the equip-| ment, All committee members| ert Henry). had their blood sugar content! SPECIAL SPEAKER Anthem -- Sanctus, Gounod. (tested by the autoanalyzer) poy John Rupert Walsh, a | Chorus--Lift Up Your Heads,|bought two' months ago. The) onetime Porcupine gold | new machine takes 10 minutes, miner, who comes to the Free | to complete 'the test while) Methodist Church this Thurs- under the system used before) day night for a series. of its purchase it took 45 minutes.| weekend special services. Be- The board also agreed to! fore taking up the work of an replace drapes in the older! evangelist, Mr. Walsh serv- jsection of the hospital at a cost] ed asa pastor, @ superinten- lof $438. dent and a conference secre- | tery. He sings as well as Soul, Handel (Soloist, Mr, Rob- CELEBRATING BIRTHDAYS Congratulations and _ best wishes 'to the following resi- members |thoughtful and helpful. Oshawa General Hospital Board of Directors meeting. Mrs. Anderson, 876 Colborne jstreet east, said in the letter she wanted to express her sin- cere thanks to the directors or sunday Big Day jthe privileges she had enjoyed jas a member of the nursing | staff. She said: "I found the person- jnel 'policies very generous re- |jgarding sick benefits and all of the "The physiotherapy WINS DOUBLES TITLE preaches. The services Thurs- | _ lillian Beamish, of Oshawa,| day and Friday will be at 8 Twho played with Mrs. Aileen} p.m. Services on Sunday will Hendry, of Peterborough, won| be at 11 a.m. and 7 p.m. | the ladies' doubles consolation ------------------___ ----| | Aepocatian rage eon Board Chairman Pians To Retire {ment at Picton during the week-| T. L. Wilson, chairma n| j}end. Ottawa players won every) 'event in the tourney. | of Oshawa General Hospital| Board, told directors that Tues-| day night's board meeting would} probably be his last meeting) as chairman of the Board. The annual meeting of the board is) to be held Tuesday, March 24.) 'Mr. Wilson thanked all com-| mittee chairmen for the hard work they had put in during the year and said it had been a great pleasure working with \them, He said: "The committees have done a wonderful job. As dents of Oshawa and district who are celebrating their birthdays today: Maureen Sullivan (14), 218 Cordova rad and John- ny Zarowny, 24 Rosehill boulevard. Phone 723-3474. | PILATES | | } MAYOR BRIGHT AND CHEERY Mayor Lyman A. Gifford, is recovering very well from the serious operation he un- derwent in Toronto two months ago, the Oshawa General Hospital Board of Directors was told Tuesday night at its monthly meet- ing. : T. L. Wilson, chairman of the board, said he had spent some time with Mr. Gifford earlier in the day and al- though he had lost weight he was bright and cheery. Mr. Wilson said the mayor would be returning to hos- pital in four weeks for a short period but was sure he was well on the road to a good recovery. this is probably my last direc- tors' meeting as your chairman. I want tO say what a great pleasure it was working with so many people dedicated to the hospital." The following directors will be up for re-election at the annual meeting: Mrs. H. B. Mrs. T. H. Everson, H. Mj! have indicated t hey their riames stand will Seek More Space For Gift Shop Mrs. C. D. Russell, president James, 0f the Women's Hospital Aux- liary, told a meeting of the Smith and T. D. Thomas. All|Oshawa General Hospital Board| let|Tuesday night, more space was needed for the gift shop in the ~ | hospital ' staff most depart-| . ment is most efficient and pa-|ed the Canadian Automotive tient with the handicapped and|Museum- Sunday, Mar, 15. I want to especially thank them.| Over 300 visitors toured the} "I have always considered it] museum from 12 noon to 6 to be a matter of pride to have! p.m graduated from this hospital) | school and I hope I may ern Included among these tour |tinue to be of service for a few more years."' mercy dash. Donations received today were: Duplate Rod and Gun Club, Oshawa $10.00 Mr. and Mrs. E. Romanuk Bill Begner | Clark Shepherd Pete Wilson | Total $19.00 This money has been | placed in a trust fund for | Hamilton, 5.00 2.00 1.00 1,00 [STATUS SYMBOL A prominent Toronto market- ing and advertising expert Tues- day blamed public attitudes for the incidence of teenage smok- ing. Frederick P. Kirby, president of the Advertising and Sales Club of Toronto and curreitly vice-president in charge, Client Services, Foster Advertising, was guest speaker at Oshawa Builders' Association Civic Night dinner in Hote] Genosha. Subject of his address was "Marketing". He defined it as: "finding out what people want and need; then turning every activity of the company to- ward satisfying those wants and needs repeatedly, at a profit.' "I don't believe anyone needs cigarettes,"' said Kirby, "I don't believe anyone wants them ei-' ther -- except as a symbol that the little boy or little girl has grown up." "We've built a little fiction-- you can't smoke until you're 16 Which is a way of saying, as soon as you're 16, show you're a big boy and start smoking. The marketer didn't think this up, but he sure cashed in on it." ple continued to buy them de- spite government taxes, And yet, neither drinking nor smok- ing themselves could make peo- ple happy. FOUR BASIC APPEALS Researchers, he said had re- duced buyers' wants to four basic areas of appeal: "Gain, security, pride and conven- ience." To market a product or service,. the sales had to be 'hooked' to one o: more of these appeals. "Finding out what people want and need requires much insight into human emotions and behaviour and relations hips. Simply asking what you want or need generally won't lead to the invention of the refrigerator, transistors, computers, _ tele- phones, electric lights, Polaroid cameras or tissues." "Some understanding of peo- ple mixed with flashes of per- ception and creativity can re- veal needs the prospect didn't realize he had until the product or service is offered," Kirby explained. KEEP CUSTOMER HAPPY He said he believed the basic Attitudes Are Blamed In Teenage Smoking py were the marketers them- selves, : The relief of unhappiness did not necessarily make a person happy; neither did 'keeping up with the Jones'. "To all intents and purposes; if you look to keeping up with the Jones' as a way to happi- ness, you are doomed never to be happy. Always you'll be less than som else. So, in the goal of keeping up with the Jones' there is no hope of hap: piness." Happiness could be attained, Kirby sald, through achieve- ment and recognition. In all cases, happiness required per- sonal participation rather than physical or environmental things. CUSTOMERS VIEWPOINT This must be realized for ef- fective marketing. The seller jshould approach his market ifrom the customer's viewpoint rather than from his own. In |addition, every aim an¢ atti- 'tude of a company's depart- ments must be centered on one marketing target. * "Progressive marketing may jor may not make customers happy," Kirby concluded. "But Liquor and cigarettes havelfunction of marketing was tojit certainly can make our stan- much in common, Kirby noted.|make 'customers happy. But thejdards of living higher and our Excesses of both could kill. Peo-'only people actually made hap-'economy strong." In February | Members of the Oshawa Gen- eral Hospital Board learned Tuesday night 1,622 patients were admitted during February. Admissions during the month included 1,383 adults and chil- dren, 231 babies, and eight chronic cases. The report showed 1,595 pa- tients were dischanged during February. There were 26 deaths and the daily average of tients under care was 553.1. Of the patients admitted, 924 were from Oshawa; 164 from Whitby, 55 from East Whitby, and 69 from Whitby Township. Patients from other areas were: Ajax -- 15; Pickering Township -- 32; Other Ontario County Municipalities 22; Other counties in Ontario -- 110. Fourteen patients were admit- ted to private wards, 620 to semi-private wards, 749 to pub- lic wards and 231 to the nur- | | 'AtAuto Museum | Douglas Fisher, general man- ager of the Canadian Automo- tive Museum, 99 Simcoe street south, announced today that a record number of visitors tour- ing the Museum were visitors from Chicago, Illinois; Mani- \toba, Alberta, Saskatchewan, 'British Columbia, Quebec, as well as many from Ontario areas. Guided group tours continue to be popular, Groups touring the Canadian Automotive Mu- seum this week include: 2ist Oshawa Boy Scouts, Kingsway Elementary School, ,Grades' 5 and 6; Centre Street United) Nursing Head Is Hospitalized tor of nursing at Oshawa Gen- eral Hospital, fell while getting into her car last Sunday and is now a patient in the hospital with leg and wrist injuries. The hospital board of direc- tors heard at its meeting, Tues- day night, that she is now on the mend and is progressing well. Hees eas * recognition should be made by ithe board to Mrs. Telford and |suggested flowers be sent. |W. A. Holland, administrator, said Mrs. Telford's room was full of flowers but he was sure jshe would appreciate the gift. HOSPITAL REPORT Following is the report of the Oshawa General Hospital for Church group. \f Mrs. George Telford, direc-| Moore moved some) | sery. The out-patients department reported 852 x-rays, 64 labora- tory tests and 1,040 emergency treatments and operations dur- ing February. The physiotherapy department handled 144 in-patients, and 240 out-patients. In-patient treat- ments totalled 1,589 and out- patient treatments 1,911. Patient days during February totalled 16,036 compared to 16,- 894 during January. This work- jed out to a daily average of 552.9 compared with 544.9 in January. Staff at the Oshawa General Hospital during the month was 830 full time, 80 part time, 51 relief and 127. students. The average stay in the hos- pital in February was 9.5 days compared to 9.4 days in Janu- ary. Medical and surgical pa- tients stayed an average of 13.4 days, obstetrical patients 5.9 days, paediatric patients 5.2 days and nursery patients 7.3 days. The reconstruction of the sub- way under the Canadian Pacific Railway line, Dundas street work contemplated this year by the Ontario Department of High- ways. Other work in this area in- cludes the construction of an in- terchange at Bennett road, on Highway 401, east of Bowman- ville and the construction of a a mile east of Bowmanville. paving will of Highway 48 and Highway in the Beaverton area. This will include grading, drainage and granular base on 5.3 miles of Highway 48 easterly from Port Bolster to Highway 12 and the grading, drainage and pav- ing on the Beaverton bypass section of Highway 12. This pari of the work will include the construction of three bridges. The estimates of the depart- ment also states the following 1964 allocations to municipalities' for normal work expenditures, eligible for subsidy, are includ- ed in the year's budget. DURHAM COUNTY Cartwright Township, $46,000, of which $17,000 is for construc- tion; Cavan Township, $65,000, of which $30,000 is for con- struction; Clarke Township, $87,000, of which $40,000 is for construction; Darlington Town- ship, $155,000, of which $80,000 is for construction; Hope Town- ship, $105,000, of which $25,000 is for construction; Manvers Township, $47,000, of which $15,- 000 is for construction; Bow- manville, $55,000, of which $20,- 000 is for construction; Port Hope, $68,000, of which $10,000 is for construction; Millbrook, $7,- 000, all for maintenance; New- castle, $7,000 'all for mainten- ance. ONTARIO COUNTY The allocations for Ontario County municipalities, with the item for construction in brack- ets, are: east, Whitby, is included in theling service road for eight-tenths of sections| Ajax, 231 Babies [Whitby Subway Born Here To Be Rebuilt ($200,000); Brock Township, $70,000 ($35,000); Mara . Town- ship, $46,000 ($13,000); Picker- Township, $200,000 ($60,- 000; Rama Township, 1,000 $5,000); Reach Township, $39,000 ($12,000); Scott. Town- ship, $39,000 ($12,000); Scugog Township, $12,000 ($5,000); Tho- rah Township, 000 ($9,000); Uxbridge Township, $60,- 000 ($25,000); Whitby Township, $88,000 ($35,000); East Whitby Township, $40,000 ($12,000). Osha bridge Whitby Town, $70,000 ($25,000); Beaverton, $12,000; Cannington, $8,000; Pickering Vi , $8,000; Port Perry, $16,000 ($5,000); Rama Indian Reserve, $700. SET COMPLETION DATE No, 401 Highway will be a four-lane highway from Windsor to the Quebec border by 1968. Highways Minfster Charles MacNaughton set the deadline while presenting his depart- ment's 1964-65 estimates. The 510-mile highway will be a through route by 1966, the promised deadline, he said, but a 26-mile section east from Gananoque will then have only two lanes, During 1964 the department will complete 60 miles of No. 401 Highway at a cost of $16,000,- 000. Four-lane sections will be completes from the Quebec border eight miles to the west; from Cornwall 13.8 miles east; from a point west of Marys- ville 29.4 miles east to No. 38 Highway; from Tilbury miles east; and from No. 4 Highway near London 12:1 miles west, In 1965 widening to four lanes will be completed in the Cha- tham area. With the building of local access roads, additional paving will be done near Corn- wall and Gananoque, A 16-mile section from Iro- quois to Aultsville will be com- pleted in 1966 and the only re- maining project will be that from Gananoque to Crystal Ontario County, $575,000 Beach, Ct td "$17,000 ($10,000); 73° | She said the ladies who helpea the week ending Mar. 8: Ad- OSHAWA BUILDERS PRESENT LIFE MEMBERSHIP One of 'the highlights of the Civic Night held Tiesd>y in. Hotel Genosha by the " irate Builders' Associa- SUSPEND SENTENCE BOWMANVILLE (Staff) -- Michaet Koverko, of Toronto,| was given suspegded sentence for one year whén he appear _jed before Magistrate R. B. Bax- ter for sentence on Tuesday presentation as Mrs "overko had been convicted of looks on fraud by His Worship on Nov | --Oshawa Times Photo }23. tion making thé Jackson was the presentation of ciation, is seen > membership paque to Jackson. W. E. Roth. right, president of the asa* > out in the shop would not work under the cramped 'conditions if they were being paid: Said Mrs. Russell: "As these ladies are volunteers I think some .consideration should be given to this matter." Th the situation, ifemale 34; board agreed to are | missions, 308; newborn male 23, female 26; discharges, 316; newborn discharges -- male 20, major operations, operations, 133; nose, throat, 52; 106; treatments 115; casts, 19;. physiotherapy-- visits 573, treatments 812; 108; minor ears, eyes, »xaminations, My ae GET" ASSISTS CLUB CAMP FUND _Mpmbers of the Oshawa the club, in a token of appre- coir Club were both pleas- jation for support and help ed and surprised at their si Tuesday luncheon' meeting dehiahet a cheque of $300 to'be when officers of the OCVI 4pPplied to the operation of the Kiwanis Camp, at Kedron. Susan-Joy Powell, secretary; and presidegt Brendan Caldey, presenting the cheque to Ki- wanis-Club treasurer Don Sul- livan, right. occupational therapy, 223. "Get'Together Club" attended yye meeting and presented to Shown above, left-to-right, are Oshawa Times 'hote.