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'ELEVISION LOG' CBLT-TV Channel. 6--Toronto WBEN-IV Channel 4--Bulfalo WKBW-TV Channel 7--Bulfalo WROC-TV Channel 8--Rochester CKVR-TV Charnel 3--Barrie | 4CH-TV Channel 11--Hamilton GR-TV Channel 2--Bulfalo CFTU-TW. Channel 9--Toronto 9:00 A.M 1). Romper Roam 9--Homemaxers Health Clun 4 Popeyes Playhouse 2- Mike: Douglas Show MONDAT EVENING $:00 P.M, Family Theatre 9:15 AM, Miss Helen 7:30 AM Playlim: With Robby Jack LaLanne Show 10:00 A.M | Eddie Allen Snow 8-2--9ay When Girl talk + National Calendar Schools 10:30 A.M, Super Binao 2--Word For Word General ' Hospital Chez Hele 4---Headline News 6:30 PLM 11:00 A.M. ving Magazine oretta Young The Real McCoys 11:30 AM, Steed Show Seven Key Talk and Gladys 12:00 NOON onday Report Pete Tennessee Ernie Ford Elwood Glover 4--To Tell The Truth 1 oe 4:00 PM Speaker of the House Espionage 12:30 P.M Garry Kiddo e Moore 501 A 4:30 PLM, ¢-McHales Navy pha Secret artoons I 2 o Nursery School 2:30 P.M, The Millionaire The Doctors 7--Day In Court &-3---Scariett Hil 4--House Party 3:00 P.M, ?--Here's Looking At 7--Queen For A Day §-2--Loretta Young 6-3--Take Thirty 4--To Tell The Truth 11:00 P.M, 9-8-7-4-4-3-2--News Weather and Sports % 3 11:20 P.M 11_TV. Open +--Metro Night ate ne Final Metre Show Yo * 11:30 PM ere Berton Hour Late Show 4--The Fugitive TUESDAY 7:30 A.M, 1-Rocket Ship 7 4--Big "Mac Show $:00 A.M, 11--Captain Andy 4--Captain Kangares 3:30 PLM, Randy Dandy 9--Paople In Conflict 8-2--You Don't Say 7--Who De You Trust | 6-3--Friendly Giant 4--Edge of Night 4--Secr | 2---Captain. Bob | 4-F )-4--Late Show 4:00 PLM 9 Hideaway Funtime &--The Match Game 7--Tra st 6-3-F 1 XL Storm a3 PLM. Woody Woodpecker 9--Mickey Mouse Club R--Rovo Popeye 6--Father Knows Rest 4--Leave It To Beaver 3--Popeye TUESDAY EVE, 5:00 PM Family 9-Kiddo Superman 7..The Early Show 4-3--Razzle Dazzie ve O'clock. Show 2--Quick Draw McGraw 5:30 PM ineatre 4 CAR Bas. - Anome son -- ne ontoree Sy micatie, Ta, 1908. Ward ghia coon ved. ACROSS 1. Dit around old American pack Re breasted bird A social group Confeder- ate general Land measure 3. Reading desk A bear Cats 2--Focus On Americ 63--Quest 11:00 P.M 9-R-7-6-4 News Weather and Spor! 1:18 PLM, Final Sultan's decree . Tardier Stream D 6--Viewpoint 11:20 P.M. TV Oper ne 11:30 P.M 9--Pierre Berton $-2--Tonight Show Hour }. 6--British Cinema' 3--Mike Hammer 9. Gelderland Fragrance | @aae attache Saturday's Answer' ments 29. Flowed 32. Regret 34. Awaited 35. The Moslem religion 36, Pinaceous iphen 38 39 Wash Boy's school! Eng . Attica township? Anc, Gr, . Epochs Constellas tion ¢ 37. New York canal 9 V), Y, i THE OSHAWA TIMES, Mondey, December 16, 1963 9 *BECALISE A PIG ATE THE DURIAN T THREW OUT THE WINDOW AND HE'S DEAD!" THEN MAYBE SOMEBODY INJECTED DURIAN \IT WITH POISON, TLL 60 TO THE HOTEL MANAGER AND LEARN POISONOUS, | WHO SENT THE FRUIT. 2 Pat, SToP! DON'T EAT ANOTHER BITE BEF: OF THAT FRUIT. Way? BUZ SAWYER Confessions Of Ad. Man Praised David Ogilvy "hit Madison avenue like a regiment of Royal |Hussars" 15 years ago -- since that time he has 'beaten the Americans at their own favorite and frantic profession', He has THE SHOOTINGS STOPPED /I WONDER 1F THEY sane pioneered .the way. in bringing salesmanshp and good taste to- ~ gether for the first. time in American advertising. Ogilvy, now 52, has the most enviable reputation on Madison avenue His agency (Ogilvy, Benson and Mather) has 19 clients and $55, 000,000 in annual billings, in- cluding such blue-chip clients as Shell Oi}. General Foods, and Sears, Roebuck, He personally is responsible for the highly sue- cessful man in. the Hathaway |shirt and the Rolls-Royce and | The Rolls - Royce ad. where |'Ac 60 Miles an Hour the Loud- est Noise comes From the Flee. tric Clock" Born in West Horsley, Eng- land, educated at Fettes, in 1968 SSW 'Walt Diddey Protections 5. World Rights Reserved ; Edinburgh, and Christ Church, Oxford, he started his careér as a chef in the kitchens of the Hotel Majestic in Paris He tells all, or at least much, in his candid new book, "CON- FESSIONS OF AN ADVERTIS- ING MAN" (McClelland and Stewart Ltd.), He tells how he became ."the most sought after wizard in the advertising indus- try today'. He reveals how he his clients, how to write potent copy and how to rise te the top of the tree. This is @ wise, witty and thoroughly de- lightful book for those both in jand outside this high-pressure |profession, one of the most fi- nancially: hazardous in the mode ern world, if the pay does rate gets high. Ogilvy is celebrated for his daring and: British charm, he nevertheless stresses basie, old-fashioned disciplines. He ~ says the most powerful words you can,use in a headline are free' and '"'new". You can eel- dom use "free', but you ean NIKE A DEFAIT L'AGMADA DE ROQUEMONT! "ANNONCE UN COLON, Vocabulaire de la Semaine AFFAME ... Starved DEFAIRE... To defeat DOMMAGE (M).., Damage GARS(M)... Lad INUTILE... Useless LAISSER... Tolet MURMURER.. .To whisper PLEURE DE TOUS... Mourned by all QUELQUE TEMPS PLUS TARD... Sometime later QUELQUES...A few RECONNAITRE.., To recognize REDDITION (F),., Surrender REMETTRE... To give back RESTER.... To be left SEULEMENT... ; Only SIEGER... To sit LES CANADIENS © "TOUT LE MONDE DANS LE FORT," COMMANDE CHAMPIAIN, "ON | SATTEND A UNE ATTAQUE DES ANGLAKG a. A QUEBEC, EN 1629 almost always use 'new'. Wf you are advertising' a product which has a great many quale ities to recommend it, write long copy -- the more you tell, the more you sell, He says scores of good -advertisements have been discarded before they lost their potency, largely because the sponsors got tired of seeing them. The Sherwin Cody School of English ran the same adver- tisement ('Do You Make These Mistakes In English?) for 42 years, changing only the type. Ogilvy believes that billboard * 1SINI aa "UNOvERDOA USITING FHL WORS AIVLLY WY 1740S 9 og + SO VQVWAVIHL G3) 73I90 SYH IMM, "HOVLA WIND SONYWWHO7,, 1303 JL MI QOSAIIAS advertising should be abolished. {Some ad agencies, he once told an interviewer, "are like NOW "S$ THE ME 4 ORDER YOUR NEW PONTIAC-BUICK OR ACADIAN ... A GENUINE GMC AUTO ACCESSORIES NOW FOR CHRISTMAS GIVING! RSG" gagrencesy The CLIFF MILLS MOTORS LTD. 266 KING STREET WEST PHONE: 723-4634 'churches where there is no dogma, where they make up their own prayers Ours is like the Catholic Church", He learned much about human psychology from Mone sieur Pitard, the world renown- ed French chef for whom Ogilvy worked in Paris -- these les- sons proved most valuable when Ogilvy branched forth in the ad- vertising jungle that is Madison 1872, TH' SUPREME IRT PASSED TH' BY UAMES' LAW? NAMELY THAT NO DOGPATCH FEMALE GOT NO RIGHT TO MARRY NO MALE SHE IS MOREN 10 TIMES [ow 1S MERELY { 18@FF Yo'IS AH IS A BACHELOR ] -- AGIN, THANKS TO WHUT HAPPENED TO BABY JAMES" (-MAKES THE SAME MISTAKE TWICE ! hes { [an "As ~ -- Dae | ST LL 74) 10 Or N IT UP! TE? sone MM Py HAT L (GOOD BRIEF! LOOK At WHAT ; YOU'VE DONE TOTHE KITCHEN: LL TAKE MB ALL AFTERNOON DO YOU REAL i AST WELL. WHAT HAVE YOU GOT TO SAY FOR YOURSELF #/ N (wor l UT THAT LAS IDERF Ut?) Tl) J" Toney nope WM YT | WE CAN REMEMBER HOW WE; ) | of DIDIT s< VY A GUARD -~ AS THE TRAIN 1S HALTED BY ROBBERS, THE MAIL-CAR DOOR SLIDES OPEN:*** THE LONE RANGER +. TM BARRED FROM ONE WHO HAD TO WALK THE SCHOOL BUS FoR TO SCHOOL WHEN YOU I WERE A BOY... © King Peatures Symdioate, Ine, 1088 Woxid rights reserved. -- di | avenue, U.S.A SALLY'S SALLIES "So this is why you hear bure giars down here almost night about twelve." a RESULTS COUNT! Meals: WULTIPLE LISTING SERVICE Consult « Member ef the Oshawa & District Real Estate Board YOU CAN JUST LOOK : SUPPOSE ITS NOT BILLY! Bm IN FOR ASECOND--~ THEN WHAT? WHAT DOI DO?. THATS THE NEXT sTeR| MAYBE THERE WON'T BE ANYNEEDFORA 4 JULIE--I'M NEXT STEP! PETRIFIED! HONEST--L... I CAN'T MOVE. SUPPOSE... S King Festaree Syndionin, ime, (0, World righ(s cmenrra, IT'S KINDA EARLY, BUT MAYBE GRANDMA is UP! STAMPS Bought & Sold 165 Simcoe St. S. Oshawa seewret CLEANERS and LAUNDERERS OSHAWA - PORT HOPE WHITBY ~ «COBOURG BOWMANVILLE. - scARBORO Curtains, Orepes, Blonkets, Rug? OSHAWA'S ONLY UNIONIZED SHOP 723-4631 $0 MILL