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FME OSHAWA TIMES, 19 Fides, Sentember 13, 1963 BE: l| KITCHEN? = by Kassinger ""INCOMPARABLE'* | , = , "i || JAMES O'MALLEY a "CONSTRUCTION LTD. Schofield-Aker Ltd. -- 723-2265 254 CEDAR VALLEY PHONE 723-7122 business leader The unquestioned leader in advertising today le the daily newspaper. Last yeor, advertisers invested $180 million in daily newspapers--far more than in any other medium. __Many were national advertisers. But many more were retailers who have always de- heavily on newspapers for local business because nothing else can do the job as well. These local advertisers-- business leaders in their own communities--invested ap- . proximately 82% of their advertising expenditures in newspapers last year. That's more than they put in radio, TV, and outdoor combined! The leader has authority, believability, trustworthiness. Thot's why 12 million peo- ple turn to newspapers for information on an average day. MORE PEOPLE DO MORE BUSINESS THROUGH NEWSPAPERS She Oshawa Zines Lecgrueccnancugeagcesces seus eceu eas Ces aeC tee seReUUereUReneeeerereveeeaesresseusseressent! aede asd ised exer bas