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"14 THE OSHAWA TIMES, Wednesday, June 5, 1963 New Ad Methods InN. Strike BUFFALO, N.Y. (AP) -- An | estimated $80,000,000 in con-| Falls were slated for today. |struction. projects in parts of| No new talks were scheduled ] s {striking building-trades unions| f | Talks Continue in the Buffalo area continued|*!s expired last week, Tuesday without success while Crown Attorney Harold Dauf-labout 15 miles northwest ¢ tracts of all the striking work-|disputes were being conducted 79 Exhibits Given : ' man said he will call 50 wit-|Owen Sound, individually with each of the 11 | About 1,500 union painters| striking unions. and carpenters in Niagara) Buffalo strikers agreed not to lat about 30 construction sites.| work. Projects affected include nine exhibits were entered in}ang John Thomas Wills of Weekend negotiations there also}, new county library, a new|evidence Tuesday as the Crown|Brantford, all executives of post office, expansions at Beth- d its case against four|Golden Sands Resorts Limited.|chasers, Mr. Daufman said. rin nesses to testify against Wil-| The company also failed 1 \talks between the carpenters' Falls, seeking a wage increase| picket. thus allowing no-strik In Fraud Hea g -- gy ae me gg establish a $200,000 trust fun | Tea Se ap s, picket, s no-strik- odda, of Ki j { jand laborers' unions in Niagara| of 25 cents an hour, halted work|ing union members to continue) _S!TCHENER (CP)--Seventy- f Kitchener, Vin-to develop the property, as cent B. Schooley of Stratford had promised purchasers, an no deeds were delivered to pw eo, Sweep Politics st Ni York and thelin the Binghamton area, where| Proved unsuccessful. p pian ya "ip . laborers pe on strike Tues-| In Buffalo, work on an esti-|lehem Steel Company and the|businessmen charged with con-| He said the firm failed to ob-| He said the company op unti j By DOUG MARSHALL LONDON (CP) -- It's not hard to imagine: "Conservative policies hit the spot, Beeching plans to stop the rot, new ideas and tradition too, the Tory party is the thing for you." Or it might be: "You'll get a lot to like voting Labor; plan- Z, progress, price control." Neither jingle is likely to jell| in the minds of party copy-writ- ers. But they give some notion of the blatantly commercial tone being set in the battle for the British general election vote. Madison Avenue methods are sweeping through the musty corridors of Westminster. Vot- ers are being wooed not by old- * fashioned promises delivered from church-hall platforms but by the column inch in the na- tional press. Pundits call it "brand-X politics." The Socialists were first in the field with a display adver- tisement hallmarked by a thums-up sign and the slogan: "Let's Go with Labor and we'll get things done." A photograph of Opposition Leader Harold Wilson, head up and shoulders squared, domin- hopes? Perhaps they are just) strike, touching wood--as a third party ates most of the space. The short text reverberates with energetic words -- "shake-up,"' "change," "reform," '"'pur- pose,"' "'adventure."' PIPE MISSING Wilson took on the leadership only last February after Hugh » Gaitskell's death and Labor pol- icy-makers apparenty think his image needs elaborate projec- tion. For instance, he is pic- tured without his characteristic *-pipe, a symbol many find redol- ent of paternalism. William Connor, The Daily Mirror's columnist Cassandra, "notes that 56 of the last 100 press photos taken of Wilson show him clutching, jabbing or puffing his pipe. He adds: "Pipes in. politics, like um- brellas in politics, are out. For confirmation refer to Stanley) Baldwin and Neville Chamber- | lain."" | The Tory reply is an alto- gether different vein. The half- page display is crammed with information beneath a_ triple-| deck headline promising better) everything. The never-had-it-so- good theme of the last election is extended to embrace the fu- ture. "Britain is modernizing now," runs the key slogan, "and only the Conservatives have. got what it takes to see the job through." Many observers profess to find little choice between mod- ernizing with the Conservatives or going places with the Social- ists. The Daily Mail dubs the campaign the "soft soap war" and says Labor looks as though it is selling gasoline while the Torie favor salesmanship used for washing machines. TORIES STARTED IT The new commercial trend was started by the Conserva- tives before the last election. In their bid for a third term in power they poured a small for- tune into market research, dis- covered what the public wanted! ' and came up with a materialis- tic platform that bowled the op-| ~ position off its feet. Advertising on such a sweep- ing and costly scale was some- thing new to British politics and) © Labor leaders grumbled that the Tory "ad-mass" machine had taken the fun out of elec-} tions. This time Labor, foresak-| ing pleasure for reality, is de- termined to wage war with every computer and copy-writer at its disposal. Does the spring campaign) mean a fall election? Not nec- essarily. Observers say both parties are taking advantage of -a loophole in the 1948 Repre- sentation of the People Act. | Framed in those far-off days| -before mass television when canvassing and hustings | still mean something, this law lim- its the amount of publicity money each party may spend | after the poll date is announced, | © But it makes no mention of the| © months before the official cam-| ©" paign starts. Both the Tories and Labor| have ample funds, They want to) use this preliminary period to the full in an effort to get their image right. And what about the Liberals, with little money and modest) -- Sorrow In U.S. . "At Pope's Death WASHINGTON (AP) -- Both the U.S. Senate and House of Representatives unanimously adopted separate resolutions Tuesday expressing profound sorrow over the death of Pope John. The Senate expressed its sym- pathies with Roman Catholics in the U.S. and abroad over the| © death of "a pre-eminent spiri- tual leader who endeared him- self to peoples of all nations and s all faiths by his untiring efforts|." to promote unity among reli-| " gions, to advance the dignity of the individual, and to maintain é international peace." The House resolution said that| | Pope John "exerted the most| challenging and sincere efforts] for world peace,"' manifested "the broadest tolerance toward mankind and all creeds" and "pleaded for the protection of oppressed minorities." MUST PUSH EXPORTS Australian exports need to be) increased up to $1,568,000,000 a| year by 1972 for the country to retain its rate of development.| oR jsouthern tier remain gripped in | Negotiations between approx-|ment on a_ contract | ma imately 12,000 members of 11;jweekend negotiations. Con-istill. Negotiations over wage bridge projects. day after faili ach agree-|mated $60,000,000 in construc-/Ford Motor Company, and an|spiracy and fraud in connection|tain approval for a plan of sub-|ated from Aug. 2, 1960, a a nen cenar tion jobs remained at a stand-jestimated 15 highway and/with the sale of about 48 Bruce/division of the lots which bor-|folded Juse 2. 1961. : County resort lots for $22,340.|\der a small lake near Wiarton,| The trial continues. Dominion invites you to-join in the fun and excitement of a fascinating new way to win BIG CASH PRIZES! Get your Free Card from your friendly Dominion cashier each time you shop. Follow the simple instructions on the card and you could be on your way to extra cash... for holidays or extra home needs! Switch to DOMINION today! You can Cut Food Costs, too! HERE'S HOW YOU CAN WIN! GET YOUR CARD AT DOMINION! 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