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ib a OMO--new word for brightnessf Most detergents get clothes clean. So does ud Most deter-= gents get clothes white. So does Omo. But OMO adds BRIGHTNESS to cleanness and whiteness! Omo's secret is aremarkable brightening agent, developed for Lever Brothers. e It adds brightness all along the line... not only to whites but to colors too, not only to cottons but to the nylons and modern fabrics as well. Take home Omo. Try it. You'llsee the bright, bright difference it makes in your very first wash...yes, a bd bids ad VII FF SP your first wash ...or Lever Brothers will refund your money. ESS | A New Heavy-Duty detergent [femmes to cleanness & whiteness!