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while 21 percent will spend 80- 89 percent of their ad budget for newspaper space." In a stepped-up bid for more business, more than one out of every four stores--some 27 per- cent--will increase their summer Newspapers Hike Profits More than six out of 10 re- tailers included in a nationwide survey expect summer business increases over a year ago, re- ports the Bureau of Advertising, American Newspaper Publishers Association. Sixty - four percent of the merchants look for in- creased sales, 27% expect about the same volume as in 1960 and 9% anticipate sales declines. The major advertising arm," says Mark R. Arnold, manager of the Bureau's Retail and Classified Division. "The 1961 survey re- veals that 22 per cent of the merchants surveyed will invest their entire ad budget in news- papers. Another 38 percent will invest from 90 to 99 percent of their ad money in newspapers! ad budget over those of a year ago. Fifty-nine percent plan to invest the same amount as last year and 10 percent intend to cut down their ad investments this summer. FEMALE FARMERS Approximately 8,547,000 women constituted 59 per cent of Japan's permanent farming force in 1960. Bureau survey included 235 re- tailers in 101 markets repre- senting 33 states and three Can- adian provinces. Regarding profits, the retailers were not quite as optimistic.| #8 Nevertheless, 46% look for prof- its this summer to top those re- corded a year ago. Twenty-| & nine percent expect profits to be the same and 17% anticipate a decline. This eighth annual Summer Business Survey was conducted by the Bureau of Advertising through its member newspapers in the United States and Can- ada. Retailers surveyed repre. sented 14 major store classifica- tions including department, auto- motive, appliance, furniture, sporting goods, apparel and| specialty stores. With the excep-| tion of 1958, retail sales in Tuned July, August have shown year-| to-year increases ranging as| high as 9%. "Retailers will once again| rely on newspapers as their! HAPPY WAY TO START Ideal. for active people because i's oll vegetable. SE REEEEEERTTTTTTT THE DAY... golden-brown toast topped with sunny-sweet Blue Bonnet Margarine. of every oge -- nutritious ALL-VEGETABLE Blue Bonnet MARGARINE Enjoy "Eating Out" with These . . . Barbecue Specials from BUEHLER'S ao | ® LEGS - THIGHS - BREASTS CUT-UP CHICKEN! 39: WINGS 4 lbs. 1.00 | NECKS 5S lbs. 25° " STEAKS SIRLOIN WING Delicious and Tender b MEATY BLADE STEAKS FOR FRYING OR ROASTING EVISCERATED CHICKENS SALISBURY STEAKS SKINLESS WIENERS Ib. 49° Ih. 33° 1h. 59* 2 lbs. 79° FREEZER Beef Front Quarlers 3 7: SPECIAL : cut and Wrapped FREE! Ib L AMB in-a-basket © ROAST - STEW CHOPS 1b. 29: LEAN, PEAMEALED COTTAGE ROLLS FRESH MADE Veal Patties 3... 100 Sausage Meat BUY 5-LB. AT REG. PRI SLICED CE $1.00 by th GET 5 LBS. FREE | very Sauerkraut 2 ... 29° wb. 49« Pork Liver . 39° Bologna 4 .. 1.00 e piece end cuts Pork Hocks 4 ...1.00 3 | i | i ot $s > 2 Tende rEAT'N TRUE-TRIMBEEF 12 KING ST. E.--RA 3-3633 express yourself . . . adopt a new LINE . .. FLIP-ON Shoulders bared to thesun... THIS is the LOOK... light and bright . . . CARE-FREE . . hoppy... 4 to rival the sun with fun, , . Skirted full blown Dan River Dri-Don sleeveless sundress assorted weaves on white . . , Sleeveless deep backed sundress in two-tone asymetric design . . . white/ yellow, navy/white, white/grey, turquoise/ white, Sizes 9 to 17 10.95 FRIDAY till 9 pm. DAILY. HOURS 9:30 to 6 p.m. A gay wonderful length lo go 10... POCKET FULL of | FUN SLEEPWEAR \ \ For a cool .... COOL . .. summer of sleep How cotton crisp can you in our three NEW at-home LOOKS... The doli gown . . « or Culottes Capri pyiamas, or Duster so. all care-free drip-dry in striped cotton with big . . . BIG pocket detail Turquoise, Gold or Rust , .. S.M.L 2.98 and 3.98 Northway OSHAWA SHOPPING PLAZA - RA 8-1693 © TORONTO - 240 YONGE ST. ® SUNNYBROOK O'CONNOR - HAMILTON