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Wii! pris raed EMER i theirs 5 4 fess Whisky history is made... New | Rated Best In test after test after test Canadians liked the taste of + Ip Seagram's I B.. introducing FIVE STAR SPECIAL, Cana- dians were asked to test* this new brand against the three most popular brands in its price class, These studies included more than a thousand rigidly supervised individual taste tests conducted under conditions where the identity of each whisky tasted was hidden, In all tests the same three leading brands competitive with FIVE STAR SPECIAL were used. From East to West, the conclusion was the same; a significant majority preferred Seagram 'S IVE STAR SPECIAL best FIVE STAR SPECIAL over the leading brands in its class. In all parts of the country, the pre- dominant fact emerged that a large number of Canadians have been waiting for a more pleasant- tasting, smoother whisky like FIVE STAR SPECIAL. In test after test after test, FIVE STAR SPECIAL proved to be the best-tasting, most satis- fying whisky in its price field, dians--that here is a history- making whisky: a better-tasting genuinely fine whisky at a pop- ular price, Next time out, try Seagram's | great new rye whisky with the i Five Stars on the bottle, See if [& you don't agree with the verdict i of thousands of other Cana FINER TASTE 1S A SEAGRAM TRADITION