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a THE OSHAWA TIMES, Fridey, May 20, 1960 Canadas first dasolines are here! Today ushers in a dramatic new concept in motor fuels -- zryzza£ gasolines. New White Rose zy gasolines are first in Canada to combine today's major advances in petroleum chemistry. First to give you total benefits in both the regular and premium octane grades -- with no price increase for either! First to restore clean engine performance and prolong fuel system life -- while you drive. zy7ZAL gasolines are a petroleum first for Canada, an economy first for your car. Proven results? Only White Rose zrDza£ gasolines can offer you « From 3% to 12% improved mileage - As much as 5% increase in usable horsepower « 70% reduction in pre-ignition + Over 145% longer sparkplug life « Elimination of costly carburetor cleanouts What are Total Gasolines? Late last year our chemists in Pie; Worn with leading inter- national petrochémieal firms, met the challenge of combining--for the first time in Canada the major gasoline improvements known to modern chemistry. These include: *Carburetor detergent. Removes airborne dirt and gummy deposits from the carburetor and prevents their recurrence. This remarkable detergent action actually takes place while you drive,= restoring to your carburetor its original clean performance. *Fuel system de-icing. Prevents stalls from carburetor icing in cool, damp weather and reduces gas-line freezing in winter. * Anti-rust protection. Prevents the formation of rust and corrosion in the fuel tank, fuel lines, fuel pump and carburetor. *Storage stabilizer. Maintains uniform quality of gasolines while they are in storage, awaiting delivery to you. In effect, keeps them in refinery-fresh condition. *Oxidation and gum retardant. Prevents engine fouling caused by gum formed from gasoline oxidation. *Sparkplug fouling preventer. Controls deposits that cause sparkplugs to misfire. in high compression engines. Maintains halanced combustion and ensures maximum sparkplug life. *Control of pre-ignition. Prevents the glowing of carbon deposits within the cylinders of high compréssion engines. This glowing ignites gasoline prematurely (thus the term "pre-ignition") and causes knocking or rumble during acceleration. *Refined toluene component. Increases the usable energy of modern motor fuels--a benefit pioneered in Canada hy White Rose gasolines. The new TOTAL benefits begin, where high octane benefits leave off. So you still pick the grade of gasoline that meets the octane needs of your car--new White Rose or new White Rose Ultra. They are both TOTAL gasolines--and you pay no more for them! Proved Increased Mileage and Operating Economy Before TOTAL gasolines were introduced, their benefits had to be tested fully--both in the laboratory and on the highway. The most precise laboratory measurements and extensive road tests, in many different kinds of cars, showed proven mileage increases from 3%, to 12%. Cars obtained up to 5%, more usable horsepower. There was 70%, reduc- tion in pre-ignition and over 145%, longer sparkplug life. Besides these year-round advantages, stalls due to seasonal icing were re- duced as much as 77%. And these are merely the measurable results. The detergent action of new TOTAL gasolines makes possible other economies--in car maintenance. It cleans out carburetor deposits, eliminates costly carburetor cleanouts, keeps your engine in tune--while you drive! Thus, not only is your mileage increased, hut your operating costs are reduced as well. So start using--and stay with--new TOTAL gasolines. They are available today at all White Rose service stations. You'll discover why now, more than ever, The man who knows-- buys White Rose. ws