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READ REPORT ably at diffevent stagpsiacceptance of mew products,|judgment next time. With new|view of the great variety of of- THE OSHAWA TIMES, Monday, November 30, 1959 PRICE SP of marketing process. The contributes to the growth of the products the consumer had | 59 trings the public welfare and the food processors' share of totalleconomy. Simple and direct ad-|way of knowing, until after bi ured advertising rose steadily in the|vertising added to the consumer's, ing, whether she wants it, gonsumers' welfare is ass until ached "only it and in so far as the mer wo ' perig unk it reached 80 per cept wellate by enabling him to makel,,yy,.,y, pegppgany chant accepts his clear responsi-| UA 44 an fxcellont dea. for a ¢ oO e 1CS Tr © wh time, yee Shoes 8 disposing bility to assist the consumer to # . At jthp same the relative new me, | "For this reason, we feel that make informed choices among Christmas qt importance of advertising by| But the commission expressed any argument that condones mis- ho alternati flered." wholesalers and retailers de-|resarvations about some kinds of |lezding advertising indicates cyn-| 8 2 \eTHatives ® ° ' " clined. [Among the retailers, fodd advertising. All were agreed that ical disregard for the welfare of "One. They IU. Never Forget oY a chaids increased their advertis-/false advertising should be pre-|the consumer." Bf ee dd FET st roe ARTHUR MURRAY 3 ent retailers, "Misleading" advertising and aging, the report said como! Finis LIVE JAZZ OTTAWA (CP)--Drafting of ajcent in 1957, more than double would publicize measures to pro-| Against this background, the were a tough prob-|were expressed that maultiplicity| code of ethics designed to guide|the 1949 proportion. tect consumers and services| commission commented particu (lem. It would be interesting So|of packages, varieties and brands! Ed CRA. * 0 invites you to accept a e food buyers and cut down mis-| available to them. larly on the growth of television know the time and expense in- confuse the consumer, leading advertising is proposed FACILITATE CHOICE 2. Continued efforts by govern- last to and on advertising|yolved in advertising by Su FOR _YOUR DANCING : The s view was 11 by the royal commission on food | Mo dew San, ow ment departments in co - opera-|rates | in newspapers, A popular|ing firms to assure consumers|that in general variety offers the| & LISTENING PLEASURE <3 00 : J that the idea behind this Siow with the fade WwWaNs more| magarnes and business' id their product is the best. more choices, But in' {informative labelling, standardiz-'tions. - : Its report, made public today, and other proposals for eon-[ go Ltn CL nd sim.| TV accounted for the greatest Tue ultimate to urges that the Association of Ca-| jsumer protection is that "con- people can be led oii that |plification of grading. PA of the increase in total ad- ch "froa' I nadian Advertisers in co-opera- sumer welfare is served by p anything in the market is 'free'. tion with the food industry draw Ci Hh which facilitate in| 3: Where stamp plans are in|vertising spending, due partly t0|™ Gon cumers might never find F R NI Y S$ 2 up and administer such a ccde. {formed choice." effect, the retailer be required tothe emergence and rapid growth cut whether they were being mis- h|of TV in the 1950s. Rates for ad- The gominission zhao us " , , If the increase in the|Qiseo Wo Saree 3 SO Ras vertising in publications rose 4d Jet wdaced Io Way Somes price spread of food products is tel riod. fence of the sovereignty of the|{) be checked, or slowed down,| MAJOR FACTOR moderately in the pe The commission: was: reluctant consumer," aiding the widest-|jooiciation and the administra- one Sivetod tise in advertising gpypg ECONOMY to accept the argument that possible intelligent merchandise|yjon of policies under legislation|¢ expe ure as ond Jnoves Ao In general, the commission sald where consumers find they are selections on the part of the con-|ghould be directed more by the(t2™" to shopping basket was by|,qyertising, by obtaining public/misled, the lesson is to use better sumer. ar the greatest increase in all {criteria of the general or con- the thi dded to the food welfare," ngs a ie foot mar. The report makes a number of Sumer keting bill although it representad findings about the growth of ad-| On the basis of this philosophy, |only five per cent of the total bill. vertising--spending on it rose al- the commission also recom-| Advertising spending varied most 400 per cent between 1949 mends: and 1957--and about the propor-| 1. A consumers' piles io th ah bing: tion it represents of everything justice department to which the \ : ' added to the cost of food after it views and representations of con- 7 i ] ) ¢ An invitation to leaves the farm--about five per'sumers might be taken and which POUTINE RAPPEE | 1 Tn bo a ra ? i ; y a student party * One hour practice ORGAN MUSIC SHIRLEY'S r GRILL : ; Borer SHOW! 7 ; y ITTY TT Colin Corbett, The Poet Of The { 4 ¥ Arthur Marry oc Z bi and Harmmend: Grgan. PORT PERRY {| "I= = rp JTODAY & TUESDAY} Searieen ho BP RS Soturdey, 10 em. APPEARING NIGHTLY AT THE (Every Week end) mo CRISTAL CITT: MARILYN IVIONROE Arthur Murray is making this special introductory offer so you 0 a can see how much you actually get when you enroll in an Arthur GENOSHA HOTEL - Tom EWELL Murray Dance Course! Not only do you learn to dance quickly, H = easily his "Magic Step" way, but you get to join in the party fun ail) N= VN Ne: = and have lots of good times. Come in now and save. THE DICKINSON ACCORDIAN SCHOOL lt Jad ARTHUR MURRAY in cooperation with the C.R.A. presents f Va SIMCOE § RA 8-1681 such a code as part of a "de WHI HERE'S WHAT YOU GET! ¢ 6 individual studio lessons Ph fiw IN PERSON -- THE KING OF COUNTRY MUSIC \ A MUSICAL EVENING ¢ ROY ACUFF Featuring AND IS SMOKE] MOUNTAIN SONS. ACCORDIANA ACCORDION BAND ® The WILBURN EROTHERS Undet the direction of V. Dickinson OSHAWA SOLOISTS & DU June Webb ® Pap And His Jug Band Everyone Wel¢ome -- See and Hear what er don 3 1 THE MIGHT AND MACKIFICENCE "Bashful Brother" Oswald [wi i 4 with an accordion. sHow & DANCE--8 pu. || imi wavs ue ae Ex OF MANKIND'S MOST SINFUL AGE! RED BARN-Wed., Dec. 2 |L---- ii || wa NS ADVANCE TICKETS AT WILSON & LEE LTD. Poison Plot Of A Sinful Queen! C.R.A. Woodshop} i A A od 2 EAL. The big i 4 Ya IN GLoRious J 8 OPEN... Under Supervision! | AE I John Dill wmsucn Wa) | EES FABULOUS | RULE TTR CR oF THE MON. TUES. THURS. that bred hy \]/ ; ] 3 Hm FAME AND mad dogs of he LO . MAN'S MOST 7:00 - 9:30 p.m. mobdom! Bs tie al HE Emm Dungeon Of A Thousand Despairs! Jealous Empress Puts Slave Girl To The Stake! 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