The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

'CONTAGIOUS THI NG' Churches Need Public Relations By GEORGE W. CORNELL Associated Press Religion Writer NEW YO! (AP)--Public rela tions, the -century technique of conveying an institution's story to the masses, is a major' opera tion today in U.S. churches. Among big denominations and little ones, the business has ex- ded at a ph 1 clip re- cently. The "P.R." representa- tive has become a key figure in the ecclesiastical echelons. "The field has grown tremend- ously in che last few years," said Dr. Ralph Stood, director of Methodist public relations and a veteran expert of the craft. "It's been a contagious thing, spread ing from one group to another. An esti 1,000 specialists, i or former newspa- per or broadcasting - profession- glous organizations in relaying! formation about heir affairs to| press, a television ou! lets. BUDGET x Over-all church budgets for th work total more than $1,000,000 not counting larger sums used f production of religious TV an radio shows, as distinguishe from the ordinary mechanics o channeling news to the mas media. "The main vth has been in the last five years," said Dr Marvin C. Wilbur, executive sec- retary of the National Religious Publicity Council which itself has mushroomed from 300 to members since 1957. Their task, as the top practit- + |ioners see it, ic to disseminate the facts about their churches. "Our job is to supply all the answers, on both favorable and unfavorable news breaks in the now are employed by re-\Church," said Erik Modean, an fran ex-sports writer and chief of the| Lutheran News Bureau, one of the oldest such agencies in the 'ouniry. "We try to play it straight, with onesty, integrity and accuracy." Many denominations have ewly entered the field on a road regular basis. "It has become essential to the Church to be articulate about its Drograms, goals and responsibil- ity beyond the Church "itself," said Douglas A. Bushy, an ex- newspaper man and director of the Episcopal division of public relations. Paradoxically, one of the late- 500| comers in the field is the largest religious body in the U.S. the Roman Catholic Church. its pub- lig relations service still is meagre, in budget and manpower, {compared with that of. relatively |tiny groups. However, an astute, soft-voiced ciscan priest, Rev. John E. | Kelly, director of the Catholic In- formation Bureau of Washington, -- | has been carrying on a persistent oviets Book For Immigrants zarist Loot MOSCOW (RewXers) -- After a| a mysterious A viet experts still hope to find pri treasure presented by Frederik| Most of Freie Welt's inform- ers, sons and relatives of Nazi | officials who spirited the treasure less amber {away from the blazing palace,| |agree the treasure must be hid-| 'Well Off In Rustralia CANBERRA (CP)--Australia's the Great of Prussia to Czar |den somewhere near Kalinip-|expansion assures work for all Peter the Great in 1716 and] looted by the Nazis from a palace! near Leningrad during the Sec- ond World War. Hopes have risen since an East German newspaper, Freie Welt, published a story about the treas- ure, a room full of amber panel- ing and carvings ripped from a former Czarist palace outside Leningrad when Nazi forces be- gan their siege of the city. More than 60 readers answered' the newspaper's appeal for in- formation. Their letters now have been handed over to a special commission set up in 1949 to con-| duct the search. STUDY CASTLES Soviet troops equipped with special devices have been exam-| i ancient | grad, though some have said that it is hidden in East Germany. One letter said that the treasure was hidden in a mine near Poz- nan; Poland. During the long search, towers, rooms and halls in East Prussian castles have been carefully meas- ured inside end out to reveal sec- ret passages. Cellars have been pumped dry and floors dug up-- iso far without result. One promising line of inquiry ended abruptly when the former Idirector of the Prussian' Museum of Arts in old Koerigsburg was | found pois with his wife. The commission believes the director |was murdered. by "terrorists" {anxious to preserve the secret of the treasure. It was into his hands, the com-| castles in East/mission believes, that the treas-|000 had been invested in Aus- migrants who can be attracted, an immigration department spokesman said here in a com- ment on statements published abroad that work opportunities for migrants were diminishing. Australia has less unemploy- ment, he said, than any other ma- jor country and he quoted 1.6 per cent of the work force, compared with 7.3 for Canada, 4.9 for the United States and 1.9 for the United Kingdom. Despite the pessimistic reports | published overseas, he said, there were 20,000 vacancies registered with the federal employment ser- vice at the end of May. More than 10,000 of these were for men. More than half the 10,000 were for skilled workers. In the past decade, $27,230,000, Prussia around Koenigsburg, now|ure was given when Nazi leaders|tralia by public and private sour- Kaliningrad, the hunt has been narrowed. burg. the area to which ordered it brought to Koenigs-/ces--95 per cent of it by Austral lians, Fastest, at low co with - on, Big w tama No ofher fuel can equal Natural Gas for water heating on a supply fo cost comparison yl | continuously, st NEW LOW GAS RATE FOR WATER HEATERS became effective June 1st For particulars see-your dealer or your Gas Company. RENT AN Automatic NATURAL GAS 4 ) © RE-HEATS IN AN HOUR © ADJUSTABLE THERMOSTAT © HEATS WATER 3 TIMES FASTER WATER HEATER only $1.75 monthly © NO INTERRUPTION IN SUPPLY © MODERN, GLEAMING BLUE ENAMEL TANK © CAPACITY 25 IMP. GAL. Your Gas.company does not employ door-to-door salesmen nor telephone canvassers. For information about dealers licensed by the Ontario Fuel Board to sell and install natural gas equipment call or write the Sales Department of (Sonsumers' '(Has i 18 crusade to change the picture to the cheer of many newspaper re- ligion, editors. Getting material about Catholic views and affairs has long been one of their obstacles, and nu- merous Catholic leaders have de- plored the situation. "It's one of the crosses which newspaper men have had to bear in handling . news about the Church," Father Kelly concedes. ""Phe Church often gives a cold shoulder to the reporter, the im- pression beingsthat it is satisfied with exclusively private relations to the neglect of public rela- tions." PERSUADED MANY Byf he has been making vigor ous efforts to open the commun- ication lines, prodding dioceses with letters and "how-o-do-it" circulars on issuing news re- leases, on willingness to speak for quotation, on pening meetings to the press ai distributing and recommending "they study ex- cerpts from Protestant Stoody's new-book, A Handbook of Church Public Relations He has persuaded numerous dioceses to name public relations men on a part-time basis, and has called them to a communications seminar in New York for school ing on the mechanics of supplying facts to mass media. Governor-General Must By DON HANRIGHT Canadian Press Staff Writer OTTAWA (CP) Governor- General Vincent Massey once told an audience that he envied the speaker of whom it was said: "He could stroke a platitude un- til it purred like an epigram." In a record 7% years as Gov- ernor - General, and after hun- eds of speeches, Mr. Massey appears to have come as close to\that goal as any of his 17 pre- degessors. e goal is a difficult one for th¢ Queens representative who, a¥ Lord Tweedsmuir once said, must confine himself to "gover- nor - generalities," Utter impar- tiality in the country's political demanded of every Governor- General since Confederation. By| tradition, the government, ywhich| recommends the appointment to] the Crown, is held responsible for| his actions. STILL EXIST The limits still exist, and economic affairs has been! Be Utterly Impartial not be so eager to pounce on any apparent breach of them as were the members of the House of Commons in Lord * Dufferin's time. castigated by the Commons' Op- position for making speeches on such seemingly innocuous sub- jects as co-operatives and retail merchants' associations. The urbane Mr. Massey, who {relinquishes his post Sept. 15 to be succeeded by Maj. Gen. George P Vanier, has seldom, if| ever, violated these traditional taboos. But hc has managed to frame his platitudes so as to be- speakers of the last decade. A few quotations culled from] |his speeches as-Governor - Gen- {eral iri 4 the reason for this. |ROOTLESS AGE On the present generation: Lord Dufferin, Governor - Gen:| eral from 1872 to 1878, once was| come one of the most popular (Canadian) university is to take it back to the true roots. "We have been living through a time when the common retort to a serious remark has been 'So what?' The question is intelligent |enough. The tragedy of the 'So what?' generation has been that they assumed that there is no answer." On the United States' exploita-| tion--in movies, books and televi- sion--of the American West: "We have never had a wild west. I do not see why we should not commemorate the fact that we established civilized fife with- out one," i URGES BILINGUALISM Of speaking French: "Could we not" in English- speaking Canada, teaclf our chil- dren the other language of our country so that, on emerging from school they could talk-- most of them at least--with their French - speaking fellow Cana- El idians in their native tongue. . . or presumpuous in the idea that every Canadian child should be able to speak two languages." On toleration: not even|generation Is that it is rootless, the cost of the true virtue of| though today's politicians mayland the great function of the'toleration. It too easily can be & THE OSHAWA TIMES, £ (. Monday, August 17, 1959 13 allowed] to sink to the level of indifference, or of a cautious courtesy. "But indifference and caution in this sense are polite Cana dianisms for strong terms . . . let me call them laziness, and timid- ty." ie 3 Lord Considers adian Trip On "Sad mistakes have been made in many places in our country-- many of them irreparable. . . . Economic forces®have often hur. ried us into size without shape, into greatness without grandeur." Time and again Mr. Massey, a patron of the arts, advised his listeners to read more books, he was a strong upholder of cor- rect language. "In this day, every kind of slovenly language finds its de- fender. I know that shallow and pedantic popularizers remind us that grammarians always lose in i I .ithe end when they struggle | "There is surely nothing absurd against 'the people." "Those who strive to correct language today find themselves reviled at once by the 'experts' nd jn Dd Duchess of Marlborough, plans to travel Hough Canada by auto- Lord Spencer - Churchill, dis tantly related to Sir Winston Churchill, lives at Blenheim a(ace in Oxfordshire. Je spent little time working in a garage the area "so that if 1 have a breakdown in the wilds of Coad 1 shan't be entirely helpless. ; Don't Neglect Slipping FALSE TEETH when Jo ak en i aah of Sreeaet Don't be er Aa and by the self-appointed spokes-| yo "In Canada I believe we do/man for the multitude. For all | always sufficiently under-|their talking, bad language is| ing of "The weakness -of the present stand the depth, the power and'still bad, and the perverse use of os bad language is a crime against humanity." i GIVES YOU IMPORTANT SAVINGS. This auto insurance iS available only to preferred risks, and it is produced and serviced by the most modern machines and methods. That means big savings that can be passed on to you. TOP QUALITY INSURANCE AT LOW RATES. This is not cut down protection. The new automated auto plan offers every bit of the protection and services for which Home policies are famous. It's the best you can buy! hed It's a great day when you can get the best for less! /NOW CAREFUL DRIVERS k AN GET TOP QUALITY "AUTO INSURANGE®AT LOWER RATES THAN RDINARY POLICIES! 'The Zomeca/e Policy of The Home Insurance Company EASY TO PAY FOR. Not only are the rates lower, but this policy is written for a convenient six-month period. That means smaller payments that are easy to handle. 'LAIM SERVICES COVERING CANADA AND THE U.S) Wherever you are, here or in the U. S., youl are near a Home Insurance agent and a Home Insurance office. "Claims are settled fairly and quickly, at home or away, / Sold and Serviced ONLY by HOMEtown Canadian Agents! FOR YOUR LHomecar Policy SEE THE HOME INSURANCE COMPANY AGENT IN YOUR TOWN - #eHOME 111 Richmond Street, West, Toronto, Ontario 3 Gsnance Company Property Protection since 1853 25 ONTARIO ST. BOX 206 A. HAYWARD MURDOCH OSHAWA, ONTARIO MURDOCH GENERAL INSURANCE SERVICE PHOME RA 3-3843 "You'll always be glad you chose Natural Gas" Geo. H. Vick Limited 108 BROCK ST. N. TEL. MO 8-3579 TWO LOCATION S TO SERVE YOU AND WHITBY WHITBY PLAZA # EVENINGS MO 8-4595