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"WEEKEND STAR" - atk He A aT ERIS ERNE . ken Edwards 3 SERVICE SALES & Al TOR} == + ASE. Certified Technician * State of the art Diagnostic Equipment * Over 16 Years Experience - Free road test & estimates 1511 REACH RD, Steel provides bumper to bumper protection Did you know that traffic colli- sions occur at a rate 'of close to one a minute in Canada? According to Transport Canada, approximately 400,000 traffic collisions were reported in 1999. And while you can't prevent that careless driver behind you from bumping you, you can pick a car with a steel bumper that will help minimize the dent in your car and your wallet. Steel, already the dominant material for automotive bumper systems, will continue to grow in market share according to a new study!. In fact, the market share for steel bumpers systems grew from 76 per cent in 1997 to 86 per cent in 2000, and is expected to be at 91 per cent by the year 2004. "From bumper systems to crumple zones, steel provides drivers on the road with a sense of safety and security, especially in the event of a collision," says Mark Stephenson, president of TheSteelAlliance. "Consumers recognize that having steel as part of their vehicles means and ultra high-strength steels provide structural performance with improved weight savings. Steel has long been the back- bone of auto safety due to its intrinsic ability to absorb crash energy and direct it away from a vehicle's occupants. This unique property has made possible such life-saving * engineering advances as crumple zones and steel safety cages. In addition, the total component energy absorption of steel is higher than that of other alternative -materials like aluminum or plas- tic. TheSteelAlliance is an organi- zation of more than 140 North American stgel producers and affiliated organizations that have ' joined together in an unprece- dented industry-wide coalition to educate consumers about the benefits of steel. For more infor- mation about steel, visit: www.TheNewSteel.com. I Bumper Project Group of Vehicle care basics With Spring around the corner it is impor- tant to remember that your Kia vehicle has endured a lot throughout the winter. Not only the cold weather but the salt and slush has taken a toll on your paints finish. Following are a few vehicle care basics to help prepare your vehicle for the summer cruising season. ~ Understanding the steps to effec: tive car care is the key to keeping . your Kia looking newer with the. [east amount of effort. 1. Wash Using a sham- poo and water to remove the dirt and grime that have not yet bonded to the paint. Caution: Avoid using dish- washing detergents. Never wash your Kia unless the sur- face is cool and in the shade. - First rinse the entire vehicle with a spray of water. Then start at the top and work your way down. The wheels should be done last. After you have fin- ished the final rinse, wipe dry with a natural chamois or 100% terry cloth toweling. 2. Clean Remove all surface oxidation, stains, blemishes. or contami- 'nants that will not wash off to | restore a smooth finish prior to polishing and waxing. Caution: Using rubbing tom- pounds and other harsh abra- sive products will scar the finish 3. Polish Restore vibrant color, clear reflection and sparkling high gloss (which are the benefits of a surface that is completely free of oxidation and contaminants). 4. Protect Protecting the topcoat of paint with a barrier coat of either waxes or silicones will help keep contaminants from sticking and coming into direct contact with the paint finish? 5. Maintain they're driving a safer product." There are plenty of good reasons for steel's continued dominance in bumper systems, including a balance of cost and weight savings, part integration, styling « & 3% 4 3 3 ss * & & American Iron and Steel Institute a i DS Remove surface contaminants and dirt before they have an opportunity to bond to your paint.' Many good multi step vehicle care products can be found at your local automotive store. Courtesy of Kia and ease of assembly. Much of this balance is brought about by the increased use of high-strength and ultra high- strength steels, the fastest grow- ing light weighting material in the auto industry. High-strength E-mail us at adver ising@portperrystar.com The market share for steel bumper systems grew from 76% in 1997 to 86% in 2000 and is expected to be at 91% by the year 2004. * Yalama Swvagman «oo. 3 Coe 6 Toll 200 To £5 oJ = To To 20 Te 5 yh mel Bn, RE IS Gt A s+ PRT PE,