Ontario Community Newspapers

Daily Times-Gazette, 14 May 1953, p. 21

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MEMORABLE MOMENT FOR MOUNTIE During her visit to the British Industries Fair, now under way in London, Queen Elizabeth paus- ed to chat with Sergt. T. N. Horn of Calgary, the first of detach- ment of Royal Canadian Mounted lice to arrive in England for e coronation. In addition to carrying out guard duties during the June 2 coronation, the moun- ties will perform their musical ride at the royal tournament and participate in a three-day show at Edinburgh after the historic event. Central Press Canadian. Women Influence Automobile Styles The more women drive cars, the more comfortable cars get. Auto manufacturers and dealers admit freely that men, who ac- eount for most of the traffic on the roads, can thank women for num- erous motoring conveniences -- from the selfstarter and the clos- ed car to the Zugmaie clutch and power steering. omen, &s pas- sengers or drivers, were first to demand "living room comfort" on the highway. The comfort and convenience features are being promoted en- thusiastically in this year's com- market. As sales- their new models to eye on the reactions of . waukee, For, although women are still the butt of ridicule in male circles for their alleged driving habits, it is a rare auto salesman lding them up," said an exper- fenced seller. Most salesman can tell of sales all but cinched and then upset by 8 wife's veto. Not all dealers go to the of one here who intalled a woman receptionist to make his female customers feel more at home. But one manufacturer thinks so well of a "woman's angle" promotion begun last year that it is repeated this season -- an arrange- ment with women's wear stores to supply coats and handbags in fab- rics matching the auto's uphol- stery. Many manufacturers em- ploy women consultants on style and color. 5 Chats with a number of auto sales managers disclosed that Mil- waukee women are particularly in- terested in safety features, ample goace, a roomy interior that gives legs and hats plenty of lee- way, a body color they like (one dealer finds women partial greens), interesting and practical new upholstery fabrics such as ny- lons and plastics, or textures and patterns (even including needle- point) "that men hardly appreciate. CARE LESS FOR GADGETS Women by and large take the salesman's word for what is under the hood, and care far less about "gadgets" than men, the dealers being (teacher trade. enerally agreed. A "good heater gen a good jack' seem to be first on their lists of "extras." "But women are much better posted now than they used to be on mechanical features, especially if it affects the cost of maintain- ing the car," added one veteran of 30 years in car selling. Two dealers stressed the "safety consciousness' of women and cred- itied their influence in the buying public for improving visibility. Be- cause women are often orter than the men, they long have com- plained about the difficulty of see- je over the hood. They have sat behind the wheel handicapped by Pillows tucked under and back of em. The four way adjustable seat in- troduced in one line of cars this year is "the greatest selling point we've ever had for women," one salesman declared. He said that he sold four cars the first week they were displayed because of that feature, plus the fact that the man- ufacturer had lowered the hood and raised fender levels to expose more of the road and to make it | easier to judge distance from oth- | er cars and from curbs. HAVE EYE FOR COLOR Trained in home decorating and clothes buying, women enter sales- rooms with more decided views on color than most men, the dealers said. Manufacturers are catering to them with ever greater color and fabric choices. One, for ex- ample, offers 17 basic body eolors, 17 two-tone cominations and 32 choices of interior color and trim. "It's almost to much variety," one dealer protested mildly. "We may reach the pont where every car we sell is custom made." Women's tastes r un toward | "lighter, brighter" colors. Few se- lect black any more. Dealers in medium priced cars are finding a growing market among employed women, and one agency bids energetically for the Two car families, where the second car is used chief- ly by the wife, are another major source of women's business. For the most part, dealers said, wom- PICKERING W.IL Officers Are Elected' BARRY MURKAR . Correspondent PICKERING--The regular meet- ing of the Women's Institute took lace in the Presbyterian Church ney Annual reports were read by various conveners and the election of officers for the coming year was conducted by Mrs. Hutchison. The officers elected are as fol- lows: President, Mrs. C. E. Brown; 1st vice - president,' Mrs. Ken Clarke; 2nd vice-president, Mrs. J. Boyes; secretary-treasurer, Mrs. H. Newman Jr.; assistant, Mrs. F. Demaine; district director, Mrs. Cliff Barkey; alternate, Mrs. F. Prouse; , Mus. J. Wheeler, Mns. Gordon Law and Mrs. I Topper; auditors, Mrs. H. Richardson and Mrs. N. Shortreed; visiting and welfare, Mrs. A. Law- son and Mrs. F. Hall; membership committee, Mrs. F. O'Sullivan. Mrs. Gordon Law and Mrs. Pig- got; quilt committee, Mrs. J. Top- per, Mrs. J, Strong and Mrs. Hall; agriculture and Canadian indus- tries, Mrs. F. Von Pilis; citizen- ship and education, Mrs. F. De- maine; Home Economics and Health, Mrs. W. G. Lawson; com- munity activities and public re- lations, Mrs. A. Calvert Mrs., J. H. Peattie. It was decided to give $25 to the held in the park here and the Pick- ering Institute is to supply refresh- ments on that occassion. FILM COUNCIL NEWS On Tuesday, the Ontario and York Counties Film Council met at the home of Fred Wicks Markham. Representatives from the follow- ing districts were present: Port Perry, Mount Zion, Claremont, Pickering, Atha Gormley, Manches- H. ter, Greenwood and Markham, The purchase of another pro- jector was discussed and was de- cided to purchase in September. A motion also was made that the OY and C Film Council give all possible assistance to the civil de- fense program in showing films for them. Frank Godley of Port Perry will proture these from time to time and also allow Clare Keevil the free use of the projector at least once a month for air observer corp meetings. Three new members have joined us since the last council mee and Seagrave and Greenbank be in sogn. The Film club meeting at Dr. and Mrs. Tomlinson's, Clare- mont, was a great success, a good crowd, and three outstanding films shown. The door prize was won by Mrs. Tomlinson. If you would like to invite the Council or Film and | Ashton, | Coronation Day celebration to be | home, Club to meet at your home, please contact the secretary, Mr. John Pickering. : Dates to remember: Film Club on May 13, meets at Mrs. Skitch's Frenchman's Bay; Film Council on Wednesdav, June 17, is at the Port Perry Yacht Club. SOFTBALLERS BUSY The 1953 softball season has roll- ed around again and contrary to earlier rumors Pickering will have a strong en in the South Qu League. It is to be hoped at all those in the vicinity inter- ested in playing softball will turn out © the team will bé held on Wednesday evenings 68 commenc! at 8.30 p.m, New entries to the League this year will be Claremont and Ajax with the balance of the League fonsiging of Pickering, Whitby Royals, ooklin and Brougham. Pickering Softball Associa- tion has also planned more feature attractions for this year and will all those interested in playing In- termediate softball contact John R. Boyes or Howard McClements. ST. ALBANS, England (CP)--A shortage of chain armor for the Coronation pageant planned in this Hertfordshire town was solved by housewives. They offered to knit substitutes which officials say look the same as the real article. home games this year in GREENWOOD Women to Ship Wool Materials GREENWOOD -- The Afternoon Auxiliary of the Greenwood Circuit WMS met for its May meeting at the home of Mrs. Percy Clark. The Worship service was led by May Brown and the study 'The United Nations and Missions" was taken by Mrs. John Brooks assist- ed by four members. It was given in dialogue form and proved very teresting. During the business session plans were made to ship wool materials for blankets. They are to be left with Mrs. Wm. Harbron who will be the club shipper or at Mrs. R. E. Mowbray's home by June 10. A good crowd turned out on Sun- day morning for the joint session of church and Sunday School. "Christian Family Day'"' was ob- served. It was a very fine service with members of the Sunday school taking part and Mr. Stephen Say- well giving the address. I. B. and Mrs. Perkin of Toronto visited with Mrs. W. A. Perkin on Sunday. : Miss Phylis Richardson of Ham- ilton spent the weekend with friends in the village. THE DAILY TIMES-GAZETTE, Thursday, May M, 1088 2¢ Glynn and Mrs. Eastwood and Linda visited with Bruce and Mrs, Hindley near Rockwood om Sun- y. Miss Joyce Classon went on a bus trip to Niagara and Buffalo last weekend. Edward Pegg was rushed to Oshawa General Hospital on Thurs- day for an emergency operation for appendicitis. His friends wish him a speedy recovery. A number of the friends and neighbours of Henry White met at the home of Wm, and Mrs, has gone to Pickering to live. Dur- ing the evening he was presented with a leather Utility case and leather wallet as a small apprecia- tion of the years he had spent at Salem Corners. Mr. White thank- ed all for their kind remembrance of him, Next Sunday, May 17, will be Rural Life Sunday when a special service will be observed in the church, Mrs. Wm. Brown is in Oshawa Hospital under going treatment and her many friends hope she bi soon be able to be again. > The men and boys are to organize a baseball , Dmg Allan Short entered Oshawa Gen- eral Hospital last week for operation on many friends covery. The Public School pupils and teachers held Arbor Day on Mon- day last. Quite an improvement was made around the school. 1000 Canadians ss Returning Home OTTAWA (CP) --More than 1,000 Canadian troops re from Korea are scheduled to ve at a West Coast port May 15 and will be officially welcomed home at civic receptions, the army announe ced Wednesday. hii TSceptions ste beiig plan- n or the ent, Canadian Horse Reine in Win: nipeg and the 1st battalion, Royal 22nd Regiment, in Quebec, City. Also en route are members of 1 workshop, of the Royal Canadian Electrical and Mechanical Engi. neers. The troops are returning to Can. ada on rotation after a year's service in the Korean theatre, Special trains will speed them to their homes across Canada, and they will go on leave. "PITCH" IT'S A "SURE" |en choose two door models, with preference shown for coupes and | convertibles. | |APPEAL BY ADVERTISING | If futher proof is needed that | the once masculine world of autos {is feeling the impact of women, | {Just scan the brochures and other | |sales literature prepared by men | who know how to spend an adver- to | tising dollar. | The colorful photographs of new |cars, always driven leaned upon or looked at by shapely and well | dressed young ladies, could be | male sales appeal, of course. | But where you have read before such phrases as "exquisite detail," | | "striking decor," "galmor," "chic | beauty"? That's right. In the wom- jen's fashion magazines. MANCHESTER Reach Township Tax Rate For 1353 Set At 37.8 Mills . $1895 HERE'S THE 1953 Meteor - New NORM. WETHERUP PLAYS BALL WITH HIS CUSTOMERS BY GIVING THEM BONDED USED CARS AT BETTER PRICES WITH GREATER TRADE-IN ALLOWANCES RIT 1952 Meteor Sedan Yes, we're playing ball with our customers by giving them the best used car buys in. town. Come on down, look them over; you'll find just the car you want , . . and at the price you want to pay! "CATCH" THIS VALUE 951 Pontiac Sedan * DON'T MISS "OUT" 1951 Chev. Coach MANCHESTER -- At a meeting] Mr. and Mrs. W. E. Mulholland were in Ottawa for the weekend. 1949 CHEV. SEDAN $1295 1947 OLDSMOBILE of the Reach Council, held on | April 25, a by-law was passed set- | ting the rates for 1953. The rates are as follows: County tax, 11.2 mills; Gen. school, 3.5; school area, 7.8; high school, 6.4; relief, 1.3; general Township, 7.3; making a total ef 37.5 mills. A motion was passed adopting gaynight saving time until Septem- Tr The bylaw for expenditure on township roads has been approved for $2700.00. this amount is $8000 less than amount the council ask- ed for. Road account for April amount- ing to $2,222.17 was presented and ordered paid. Relief account for April $92.42 was ordered paid. A motion was passed to the ef- fect that any person found dump- ing junk or garbage on township roads will be prosecuted. Approval was given the for Propos- ed sub-division at Chalk Lake on |M condition that the Township of Reath would not assume proposed road. The council adjourned to meet again June 1 at 1.30 p.m, PERSONALS Mr. and Mrs. Grant Christie and Mr. and Mrs. Don Carnegie and Beverley motored to London for the weekend. ° Mr. and Mrs. Arnold Roach and daughters and Miss C. Cowan were at their cottage in Haliburton on y. There was a fair attendance at the hall for Family Day service on Sunday. Mr. Moore was assist- ed by Ken Fralick Jr. and Gloria Hobbs. The service was most in- teresting. Miss Doreen Johnson and friend |of Kingston were at her home here {on Sunday. Mrs. Stella Crozier and Mrs. !Rose Crosier of Dorset visited Mrs. |W. A. Crosier on Saturday. |WA ENTERTAINED | Mrs, J. E. Holtby entertained {the Women's Association at her | home last Thursday afternoon. |Members and five visitors were |present. The meeting opened with | The National Anthem and the | Lord's Prayer. The scripture les- son was read by Mrs. Bert Gray and the lesson thoughts were given by Mrs. Aird. Mrs. Moffatt of Port Perry gave an interesting talk on South Africa. Two hundred dollars was voted to ghe ehitreh building fund. It was |decided that the WA cater for a {local wedding in June. Prospect WA invited the Association to at- tend their bazaar to be held on ay 20. Mrs. Murray Wilson played a piano solo and Mrs. Crosier gave a reading entitled "Mother." Sev- eral thank you letters were read. At the close of the meeting, Mrs. (Holtby, Mrs. Gray and Mrs. Aird served a delicious lunch. The June meeting will be at Mrs. W. F. Crosier's home. Mr. and Mrs. George Leach en- tertained on Sunday in honor of her parents, Mr, and Mrs. Albert Timms of Claremont, who cele- brated their Golden Wedding An- niversary. The family presented them with a ette suite and to Mrs. Timms a {necklace and ear- rings and to Mr. Timms a gold watch chain. Sixly five guests were present. "THROW" AWAY PRICE $1850 1952 Chevrol $1850 1952 Chevrolet 1941 MERCURY 1941 FORD 1949 FORD (2) ........ 1949 METEOR ...... 1949 MONARCH .... 1949 MERCURY .. 1949 AUSTIN $1395 . $1295 . $1295 .. $1295 .. $600 Hydramatic A "SAFE" BUY co... $5999 1947 PONTIAC COACH $999 1947 PONTIAC SEDAN 1946 PLYMOUTH $999 co... 5895 1942 FORD 5-PASS. ... $550 NAME YOUR OWN PRICE 1939 CHRYSLER 1939 DODGE ' 1939 NASH 1938 DODGE NORM WETHERUP A 'DOUBLE' VALUE et 138 KING ST. W. CARS 1950 Pontiac $1450 =) plier DIAL 5-2631 "STRIKE" A BARGAIN 1950 Ford $1450

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