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THURSDAY, OCTOBER 21, 194: PAGE FIFTEEN HE. DAILY TIMES-GAZETTE Skillful Workers at Marten's Mr. Tom Holdsworth, top cutter and grader of Marten's is shown above matching and grading a lot of natural Grey Persian Lamb skins. These are graded in lots of 25 to 28 skins, each lot will make a single coat. After the skins are "dropped" out to the full length of finished coat, the skins are matched again on a mannequin before the final sewing, - Marten's Furs Mark Fourth Anniversary This week, Marten's Furs, | 70 King Street East, at the Genosha Hotel, is celebrat- ing the fourth anniversary of the establishment of that business in Oshawa. Al- though it is only four years since Marten's Furs opened its branch store in Oshawa, ~, it is over forty years since this firm started manufac- turing fur coats, and it has in continuous opera- | tion since 1908, long before | been many of its present-day cus- tomers were born. 'A visit to the factory of Marten's Furs, where skil- ful workers take the raw furs and from them fashion stylish garments which are so much admired when they are worn by their purchas- érs is an interesting experi- ence. Through the kind co- operation of Mrs. Wallace, the local manager, it was possible to-take some photo- graphs of some of these skil- led rkers engaged in some be Ji many operations involved in the. manufacture | of fur coats, and these are shown in the pictures which appear on this page. In addition to the factory headquarters in Toronto, which supplies its agents throughout Canada, Mar- ten's Furs operates its own direct factory branches, one | of which is the Oshawa Branch. In addition, ten's maintains an ultra mod- | ern refrigerated cold stor-. age plant on its own prem- ises for the complete protec- | tion of furs during the warm months of the year. The faetory workrooms are considered by those fa- miliar with the trade as be- | ing among the heat eqitip ped in the country, and the firm's staff is completely | Mar- | After the final sewing of the skins, the fur coat body is blocked to pattern, trimmed and Joined by operators. Finally, the finishers interline, tape and sew in the silk lining by hand. For Oshawa's Women urs Produce Stylish Furs skin into the full length of the appearance of stripes on The operator sews the fur coat. This is what gives the a Grey Lamb coat. The most important part in the manufacture of a fur garment is the cutting. Mr. Holdswerth above, shows how a Grey Lamb coat is cut. Each skin is cut on the leather side in strips of approximately 1" width on a diagonal cut, when taken apart and sewn the skin is the full length of fur coat and about 1/3 its original width, A partial view of the cutting departmemt, at Marten's Furs factory. These aristocrats of the fur industry are the highest paid in the trade and the final appearance of a fur coat depends almost entirely on how well the furs are cut in fhe first stage of manufacture. MA (DIRECT FACTORY BRA T NCH) 70 KING ST. GENOSHA AT THEHOTEL E. THURSDAY & FRIDAY -2 LAYS ONLY! MRS. I. WALLACE Oshawa Branch Manager experienced in all types of | furs. All factory employees | are members of the C.I.O. | International Fur and Lea- | ther Workers Union, Locals 35, 40 and 65. J Since Marten's Furs man- | ufactures its own fur coats, | the buying of raw furs is a | very important factor in 'giving customer satisfaction. | Canadian furs are purchas- | {ed direct from the trappers. | Foreign furs are purchased | by Marten's own buyers in | | London and New York. | | Further, and most impor- tant, all year round con-| {tracts are kept in force with | New York's leading design- | {ers of fur coats and: other | fur garments in order that | |the firm's finished products | {may keep 4 step ahead of | [the last minute in fashions. | { In announcing its| fourth anniversary celebra-| tion, Marten's Furs extends | |a welcome to the citizens of | Oshawa to pay a visit to the store at the Genosha Hotel, [to see for themselveson the {high quality of Marten's fur Don't Miss This "Once-a-Year' Special All Marten's Furs are guaranteed 1948-49 stock -- All styles in the new 1949 Look. New collars -- Long The Followi e MUSKRAT Flanks (SMALL SIZES) o PERSIAN LAMB (MIDDLES - Made to Sell as High as Many, Many Other Wonderful Coats from $88.00 Lengths -- New Sleeves. ng Are Only Two of The Specials for This Big Sale... LIMITED QUANTITY Full Skins--Black eo PERSIAN LAMBS SAILOR-SHAWL COLLARS--FOUR FLAIR' " BACKS. 47 INCH LENGTH. MADE TO SELL.FOR $650.00 $425.00 _B 70 KING ST. EAST "Manufacturers of Fine Furs For Over 4Q Years" ...atthe HOTEL GENOSHA products. ee