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° a OPINION Oakville Beaver | Thursday, April 6, 2023 REBRANDED PROGRAM OFFERS $1 MILLION IN FREE ADVERTISING TO CHARITIES, WRITES CATHERINE O'HARA CATHERINE O’HARA -METROLAND GIVES BACK PROGRAM DOES EXACTLY THAT of the Torstar Gives Back rogram, which provided local charities and. non- profits with free advertis- 2022. Our commit- ment to supporting local charities and not-for-prof- its is unwavering. ‘is spring, the Torstar build strong communities and provides organiza- tions with limited market- ing or advertising budgets Column to promote their services or initia It'sabout trust. Ourrela- tives. This mean: tionship with our readersis funding to support their built on transparency, hon- work in the community, esty and integrity. As such, where | it's most impactful. we have launched a trust -profit organiza- initiative to tell you who we are and how and why we do what we do. This article is part of that project. With inflation and the increased overall ci and rethinking how they spend ir hard-earned money, including how much y can donate to the charity of their choice. residents are feeling the pinch and so are tions charity groups and community organizations can now apply to receive free advertising through the Metroland Gives Back rogram by emailing Met- rolandGivesBack@metro- Jand.com. When a selected organi- zation has been approved, they'll be allotted a budget and work directly with one of Metroland's media spe- cialists on their advertising. vere excited about this Local charities dedicat- ed to supporting the com- munity are working hard to meet an_ increase in de- mand d to doing: our part to give back to the community. Howev- er, Nisei most rewarding is know: rat this pro- nations. Non-profits need sup- ‘tts an issue we hear time and again as editorial leaders continue to moet € with members of Torstar’ advisory councils across 8 Ontario. And it's a concern we are keen on tackli 3 and did so with the launch 2 gram non-profits to expand their reach to serve residents in need. Catherine O'Hara is deputy director of content for Metroland. We your questions we eee your comments. Email our trust committee at trust@metroland.com. TO LEARN HOW TO SUBMIT YOUR OWN CONTENT VISIT INSIDEHALTON.COM IT’S ALL IN HERE, FOLKS! ABOOST TO HEALTH CARE FOR WHEN YOU FEEL THE HYPOTHERMIA SETTING IN. “Neer. This newspaper, published very Thursday, isa is so of pli, a brite ‘owned iene of Torstar Corporation. The Metroland family of newspapers is comprise of more than 70 community publications across Ontario. This newspaper is a member of the pate NewsMedia Council. omplainants are urged to bring ther concems to the attention of the newspaper and, if not satis- fied, write The Nat tional New- sMedia Council, suite 200, 890 fons St. Ai IN M4W 2H2. 116-340-1981 Web: ink edenounllea insidehalton@metroland.com facebook.com/OakvilleBeav @OakvilleBeaver WHO WE ARE a and Operations Dana Rol Regional Genera Manager Jason Pehor Director of ‘Content Lee Ann Waterman Regional CANADA'S FINANCIAL TUG OF WAR BANK OF CANADA AND GOVERNMENT HAVE CONFLICTING STRATEGIES TO MANAGE OUR ECONOMY, WRITES PETER WATSON There is a financial tug that occ urs when the Canadian invaded nomic activity in many ar- eas came to a screeching halt, or at leat asoued eral gor overnme! was quick to react by pour- ing billions of dollars of aid into our economy torescue finan ly strapped citi- zens and businesses. Bet- ter to put a business on life support than have it disap- pear and lose all the jobs it PETER WATSON Column tinuing to put on the finan- cial breaks with regular in- terest rate hikes and the federal government was at- tempting to provide great- er relief from those suffer- ing from higher interest rates. That is how the Canadi- an riper works. awe Sep both at provides. ion was this was an excellent strategy that needed to be done. Our next problem was inflation. Everything was tempting to use their mat date to guide the economy. tremendous significance to all Canadi- ans. Our businesses, jobs and way of life all require osting more, from hous- stable economic founda: ing to food and general liv- tion. ing expenses. ese are challenging Controlling inflation ‘is is timesfor the Bank of Cana, the _ of: the Bank of C: , Cana dian Parliament, significantly and the Canadian people. raised i interest rates to Slow down the economy to Peter Ldragapis ry Watson luce 1 inflation to the CFP®, target rate of two per cent. This was another excel- lent strategy. Then we experienced a financial tug of war. The Bank of Canada was con- REP, CIM®, 2 rea atfere a weekly financial plan- ning column, Dollars & Sense. He can be contacted through www.watsonin- vestments.com. Catherine O'Hara Managing Editor faen Miceli leped or Distributior Charlen Circulation | Manager Kim Mossman rectors of Advertising Cindi Campbell and Graeme Macintosh Director Creative Services Paul Gostlin CONTACT US Oakville Beaver 211 Pritchard Rd., bas 4, Hamilton, ON, L8J 0G5 Phone: 1-866-838- 8960 Classifieds: 1-800-263-6480 Advertising: 289-293-0620 am ait delivery inquiries, please lossman@metroland.com or all 905-631-6095. Letters to the editor Send letters to insidehalton@metroland.com. All letters must be fewer than 320 words and include your name and telephone number for verification purposes. We reserve the right to edit, condense or reject letters. Published letters will appear in print and/or online at insidehalton.com Acerédité Accredited