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IB FUTURE OF WORK WATERLOO POSITIONED FOR ‘NEXT GENERATION BUSINESS’ WEST SIDE'S GENERATION PARK TO HIT THE MARKET THIS SPRING BILL JACKSON bjackson@torstar.ca The City of Waterloo plans on advancing close to 200 capital projects this year, as outlined du: cent budget deliberations, _One: of those Projects on quired to develop 45 hect- ares of industrial land on the city's west side. Generation Park, as it's dubbed, will hit the market this spring, touting "Next generation business. For generations to come.” refaced in design guidelines, Waterloo is well known for its expanding tg e sS FUTURE OF WORK knowledge economy. Think tanks and startups flourish from an increas- ing population of post-sec- ondary graduates. The west ond of the city has also grow! nificantly with an investment ina high quality public realm, that high standard of a sign is being carried forth to attract innovative indus- tries and create welcoming spaces for employees and the ity, it sa tablished employment the ideal Waterloo lands in location for the purpose generation of products and services, but alsoon a com- mitment to our shared planet and the future gen- erations that depend on it Years of planning has gone into establishing the road network, urban de- sign guidelines and sus- tainability standards. The employment lands are intended to provide op- portunities for offices, in- dustrial and light industri- al including technological and creative industries, ad- vanced i employment land that is certainly much needed and in very short supply at the City of Waterloo, so we re- ally wanted to take the time and do this right," said eco- nomic development direc- tor Justin McFaddenas the branding and logo, estab- lished with the help marketing consmitant, were introduced in “This is going to ive on past the point that the city no longer owns the land," said economic develop- ment officer, Kristin Sains- bury. " ‘ing 10 years down the road, be sooner, the city will have sold out most of the par- cels, with the exception of the dog park, and it'll bea e "We're thinking ation ahead. And you," the park's branding statement reads. "We've es- re- search and development, automation, assembly, and processing. "It's about 100 acres of way for th that are bel to identify with the are: The * pusiness park is unique from most, Sains- bury noted, in that it's sur- rounded by a variety ot land uses, bounded by the Wilmot Line, farming and Bill Jackson/Metroland The city's west side employment lands, dubbed Generation Park, will open to investors this spring. countryside to the west, re- tail and commercial uses See MARKETING, page 8 We're reducing wait times for surgeries. See all the ways we're helping you connect to care at ontario.ca/YourHealth Paid for by the Government of Ontario Ontario 7] £202 ‘9} Arenigay ‘epsiny, | @fojucayg ooperen | 2 eo 'e[2]UOIyDOOLaTEM