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- PAGESEVEN | THE OSHAWA DAILY TIMES, WEDNESDAY, OCTOBER 28, 1931 UNDER THE SURFACE | At this very moment, under the surface of Canadian business and economic conditions, many millions of hidden dollars lie buried by uncertainty and over-cautiousness. Of Canada's ten millions of people nine p millions decimal something-very-consider- able -- are still "on the job", steadily at work, drawing regular wages, or supported by those who are at work. ' And spending less than they can well afford to spend. This reluctance to by was initiated by want of con- fidence and born through the "my job may go next" idea. This complex, multiplied by millions, has become a most formidable habit that is now being broken in the slowly gaining fight to reach anew our national prosperity. This is the time--with gradual improvement evidencing a hller and more reasonable measure of national confi- dence--to dig out and put back into useful circulation these hidden hoards of Canadian buying power. -- -- The Daily Newspapers ere more powerful today than ever to eat through the outer crust of con- sumer resistance and reach the buying public which represents 90% of all our pecole. Most Canadians are at work, They read their newspapers today with keener interest than ever before. Reach them by placing your message in that atmosphere of vitality which the Daily Newspaper brings as no other medium can do. THIS ADVERTISEMENT IS SPONSORED BY THE CANADIAN DAILY NEWSPAPERS ASSOCIATION |