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THE OSHAWA DAILY TIMES. "There Never Was More Money Than There Is To=-Day *--roger w. Babson In 1931 Build Confidence FPOSITS in Canadian banks exceed $2,100,000,000. On a basis of ap- proximately ten millions of population, Canada's per capita wealth in reserve is $210.00 for every man, woman and child in the Dominion. In the month of October, * 1930, saving deposits increased $75,000,000 With a progressive, intelligent, literate people ~-with a land teeming with potentialities ninety per cent. undeveloped, Canadian business men can face the year with unbounded assurance. Manufacturers to-day know that sales volume can be secured only by placing real selling effort behind a product. You----the manufac. turer--have a brand of merit. Canadian people want to know about it--and they have the money to buy it. "Merchandising success," says Babson, "'de- pends upon two principal factors, These two factors are: first, good advertising in sufficient quantity; and second, a good product. No matter how good a product is, it must be sold. The best way to tell them is through the local newspaper." Creative advertising can maintain confidened and is now helping to build more business in 1931. With the aid of advertising, existing markets can be expanded and new fields developed. The first month of 1931 has brought with I the assurance of a gradual up-curve in all Canadian business. We are through the hurly. burly of the last fifteen months. In the Daily Press of Canada merchants, manufacturers and capitalists of the Dominion, have at their command a tested potent instrument for building confidemce and ine plan, i as nt ADVERTISE IN THE DAILY NEWSPAPERS OF CANADA This advertisement is sponsored by The Canadian Daily Newspapers Association A