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% % * THE OSHAWA DAILY TIMES, TUESDAY, SEPTEMBER 30, 1930 ° HESE days of business complexities demand foresight and courage. Geren business conditions in Canada are fundamentally sound. They are percepti- bly improving, and provision must be made "to capitalize the opportunities of to-day and to-morrow. "Manufacturers and retailers who adver- tise to-day are reaping good returns. "Money is not 'spent' in advertising; it is invested. "Folly whispers in the ears of executives: 'Cut down your advertising and save money'. "Timidity suggests the use of the blue pencil and the consequent loss of a market won by years of intensive cultivation. "Improve your product, give good values and the Canadian people will buy them." - Every man, every woman and every child is still a consumer. Are they consuming your. goods? - The effective, economical and sure road for gatn- i consumer acceplafiie is the daily newspaper. item of news. Every page is carefully read---because the newspaper.provides information of the markets of the world---the change in prevailing modes----and the current prices of our daily needs. Successful retailers and manufacturers know no substitute for the dai A ------ Every rerio | in The Daily Newspapers is an- newspaper. a] The Daily N ewspapers of Canada This Adoertisement is Published Under the Auspices of the Canadian Patty! Neaspapers' Association "wri RE a TL ER pa na Re aE tris ae