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- THE OSHAWA DAILY TIMES, SATURDAY, JUNE. 28, 1930 UMMER-=the season when the) world and his wife are out of doors--=ofTtH» 'highways---at the beach-~in the garden won the golf links==by, stream and lake: The season that develops a multitude of new wants and makes insistent demands on éveryone for the goods and services necessary fo.the enjoyment of its varied delights, Hot weather foods and cooling beverages g= Summer frocks and garden equipment = bathing suits and sunburn alleviatives--sports _ clothes and furnishings for the Summer cot- tage « gasoline and spare tires. And these in addition to people's normal ali-vear-round buying acuviues, Far family larders and wardrobes need replenishing fully as much in July as in December, Youthiul touples buy and furnish homes in August as well as in February, . Astute advertisers do not cut down their XO @ advertising when the mercury goes up, They i realize that Summer, which brings Canada its I I $300,000,000 tourist industry, also brings them, | | sales opportunities afforded by no other season of the year, : And they know that the quickest, most economical means of capitalizing these opportunities are the advertising columns of the daily newspapers. - BARE - ot " To - : a - - I d [4 ke LAE --_--y ' " did -- Ak # oy ' ve ya ng ; 3 odd \ " # + ey v oti MN dy 3 Xx AE ® cali sae " . wn Hay 1 ob gr" yin Bul " d - i 4 4 vy i 3 W i » x ¥ \ * f : ' ' v . i 5 A i % i (4 i ny " ath 5 3 Md Pls, Go 3 a RL i . i