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Rag Se -------------- a aa i |e PAGE ELEVEN ----------------------. A J SIN I SI, S-------------- {EAT TALK GIVEN BY PRINCE More. and Adver- tise to the Purpose," He Says London. Apyil 28, Princo George attended the 12th annual dinner ¢ the National Advertisin ng Beneyolent Society at the Connaug t Rooms re- «cently, BE safc. wu & ¥ Proposing the toast of "The So clety," Prince [George said ~bhe had asked himself "What is advertising? What does it do? How does it do it?" When disk " down the Mail Le noticed a tall building suddenly emerge from. the darkness into bril- lant illumination and stand clearly revealed by what he believed was called "flood lighting." "That," con- tinued Prince George, "Is what you seem to me to be engaged upon == fload lighting the work and services of man so that each article is better known, better seen and more keenly desired. My first impression from this thought was 'the Ahportance 0! truth in advertising for it would. be useless to turn a "flood Tight" on to any article 'hich cannot stand. this searching fact. At the same time, it in obylous that ony article that stands the test must be a good one, and a credit to the maker who recommends it and whose name it bears, "My second impression wis one of national significance, There wis a time when Great Britain's industrial position was too strong to be chal ig Those were the hey-days of Britain's trading, There was' then little need for any added illumination, The world vould not fail to notice the size of Britain's emporium and knew hy experience the 'bargains' to be got there, But that emporium was for a time closed for a five-years' diversion from business to the sterner business of war, The world meanwhile had to shop elsewhere, and other competitors whose shops were still open flourished on the business once done hy us, "We fre now struggling to recover that business, Many things are need. ed to win it back, and you, and your profession, can, I am sure, supply one essentinl=the clear, direct, and stea- dy flood lights necessary to relllum. inate the real, value of British goods and the pre-eminence of British skill, industry, and conscience that go to thelr making. In the streets, in trains, in boats, in newspapers and maga. wines therd are daily evidence of the strides that are being made by your profession and the usefulness of the 'Industrial Talkie' ds an advertising medium is beginning to be recognized; ore Orders N "What we, want is more orders for goods and commodities. We want our people to supply more of the articles used in this country and more of the articles used abroad. Cannot adver tising. help to secure this? 80, should not every effort be made to extend ou radvertising, to improve it if, necessary so that it makes known i. the advantages of buying our own | epuntries, a RG a + A productions instead of those of other I would say == adverti fe more and advertise to the purpose." LADIE HC D1 | f! titioners had today transformed it in~ {| creased by no less than £1,100,000, and Men's | Dre vs 8 hirt Prince Gearas, concluded with an appeal 'on behalf of the funds of the society, which, he stated, were devots ed io meeting the needs and stresses of those of the calling who had met with misfortune or mishap, + The president, in reply, sald that, looking back over the last 25 or 30 yours, if any one fact in their. indus. trial progress stood out more than ane other it was the enormous growth quality and in the quantity of sing, Instead of the unformed, efforts of barely a generation e skill and sescarch of its prage in 'the udverti lisping ago, t to almost an exact sciences science which was pre. emingoily practical, for behind every single advertiseinent and every campaign was @ plan of sale, A Remarkable. Example A most remarkable instance of what advertising could doin the way of extending industry had come une der his notice that week, Tor the "Eat More Fish" campaign the whole trade agreed to a levy of one penny in the pound on the value of all the fish landed, the prosseds of the Jovy to be spent on advertising. Last year this levy totalled £40,000, and the sesults of the campaign had heen simply amazing, The revenue of Bri- tish trawler owners had 'been in. the sales of fish had #ong up by 37 000 tons in one year, ad brought new life to the industry. Trawlers which in the ordinary way were Inid up for a considerable part of the year were now working full time, In addition, 72 new hoats had already been launched, with the result that the. shipyards engaged in bulflding trawlers were working to full capa city, Aw another important vesult of this campaign, the trawlers and boats had burned during the year 150,000 more tons of British coal, Results of 'an extraordinary char acter had also baen achieved iii other campaigns of n similar kind in cone nection with various British indus. tries. There was room for mote © such efforts, and co-operative meas sures of this nature which, employed scientific advertising as their lever could do 'much to help many induss tries out of the troubles in which they found themselves toda) themselves today 10 GIVE §200,000 IN PRIZES AT BIG GRAIN EXHIBITION Many Awards on List, In- cluding 275 for Wheat Alone Regina, Sask. April 28.=One-fifth of a million dollars is the total re« ward offered jo grow ers of the world at the World's Grain Exhibition and Conference, to be held in Regina in the summer of 1932. More than 1,500 individual prizes are offered in a host of classes including cereals, grasses, clovers, and vegetable seeds, Though the. agrarian gathering" at the Saskatchewan capital is more -il LN : 1 ) | Vi NA | 14 4 - ple]. }) ! 11 ¢ Nan Ll h ! leev WW WE Wt - ) Cduvicts arc. shown attempting to revive a fellow prisoner, carried mm than two years away, extensive pre- parations have already been made by industrious executives, Every coun try on the globe has been requested to appoint a national committee through which preliminary arrange- nents for entries may be made, heat Prizes Appropriately, in view of Canada's position as a 'wheat producing coun try and the importance of wheat pro duction throughout the world; a total of $80,000 is offered for prize winning $ ples of the golden grain, The n all, are to be allocated {Ie i ed spring and winter wheat sort red and ne winter wheat, and Durum wheat, Fifty-pound exhibits are reguested in the wheat classes. A special class for hard red spring wheat, however, usks ten-bushel samples,/ An aggres gate of $10,000 is offered In his spegs fal class, to be divided among 28 exhibitors To winners in oats, barley, corn and rye classes go the most generous of the repaining awards--a total of $82,500 in the four branches, 27 300 and barley classes are allowed $27,500 und $26,000 respectively; £19,000 is set asids forecorn awards, and $10,000 for rye, Farmers whose work centers aby ut other cultivation than that of the major grains, however, are proffered ample opportunity for honors at the Regina meet, The prize list, recents ly issued from the office of the Cone ference Secretary at Regina, includes 14 additional classes of farm products. 14 BRANCHES These 19 branches, 'ind the taal prize awards are! Field peds, $7,000; from the burning collsblock, ure ing the terrific blaze which took oloyer, "$6,500; hemp, $5,000; grasses, §ho00; : a0 $4,000, field beats, $3,000; uckwheat, (+ 500; » L000; millett L000; so; an } al fa, 2, op eld ro 5, sla ¥ i growfrs' col. Teetions of garden vegetable seeds, $1,000 and sun-flowers, $500, Under the general rules of the Ex- hibition, any grower in the world may enter {in ag many classes as he wishes, though not more than one entry must be made in any single class. No restriction 1s placed on exe hibits as to the year in which they have been grown, but cach must be bona fide property of the exhibitor, grown under field conditions The first day of March, 1932, is placed as deadline for the arrival of exhibits at Regina though the Exhibition is to extend from July 25 to August 6, For exhibits from countries other than' the United States, the city of Regina will be de- clared a port of entry; all entries, it is ruled, must be shipped in new cote ton bags and must be accompanied by a certificate of health, in order to copply with Dominion laws. George W, Meyor, president of the Bank of Edwardsville, 111, has announced that the bank's cash. fer,Frapk B, Sanders, had mise appropriated $143,000 of the bank funds to finance several mo Jou. ploture theatres and other pri. te business ventures. Sanders had reimbursed the bank for a part of the loss, Meyor sald, and the directors have raised a fund to make up the balance under San- ders' promise to raise the money to pay them back in full. Thousands of Dollars Worth f Merchandising brought inte our pron today and will be : w Bankrupt Stock was a tremendous a lJ us to sands Tr. & ¢ Ipeir Men's Sox to place ys. o place the whale of oi row and the following da , Let the Creditors Loss Be Your Gain i. Sef Toc RE... li fut wes Lo overcome the problem of Juvenile «delinguensy thet the. jue yonlle court wae er'ablished , he wiated, (Belore the ' establishment of Juyveulle courts, boys and girls off tender yonrs appeared in Lip sourt rooms of the land to he gaked up- on und talked about by we sensu tion mseckers who frequent such places, The child whose mind was sopsative 'was hermtully influenc~ ed by what it saw und took the ottidude that,«the people do not core what happens te me wo why should 1 lend an upright life, The Juvenile court on the other hand was not established to penalive the delinquent, Its aim is to re-ontabs lsh and rehabilitate the young and glye them the opportunities | thelr parents have heen unable to! give them, Oue of the very first things done by the court 'officials is the investi | gation. of the home gonditions in oners of the hie lives of 818 p at Columbus, Ohio state prison hio. CHILD 15 GREATEST PROBLEM OF AGE KIWANIANS TOLD Rev. F. C, Jarrett, Juvenile Court Judge Discusses Treatment of Juvenile Offendors The greatest problem of the pre- sent age is that of the child, stated Rov, ¥. Q. Jarrett addressing the Kiwanis Club on Tuesday: It is no new problem, he continued, The world has alwaye been vexed with the same question all down throug! the centuries, The root and core of good citizenship les in the pro- per training of the young boys and girls, Too much time has been wasted on &dult persons apd ht enough time taken with the child. ren of the world, affirmed Mr, Jar- rett. The adult is more or less moulded, he sald while the child is in the plastic age and can be moulded by the proper or wrong fnfluen: that he Is exposed to. If we are able to save a ohild from the influances of iis environ. ment, we are building for the fut. ure, asserted the speaker, . Nearly 80 per cent of all adult erimiunls bave had records as juveniles. It bby you tomor- which the child Hes, Given the right chance the child will travel 8 normal life, In most capes be- fore the court, the home is respon sible to misdemeanor of children, Parents cannot expect obedience when they themselves have no sense of responsibility, Many children ure turned loose on life as a ship on the high seas without ® sleersman, The court makes It & practice to make a thorough investigation of all cases, The result is that a delinguent 1g never sent to an n= dustrial school tatil every possible ayenue for the re-modelling of his lite has been closed, The Rev Jarrett made n strong ples for the ald of the Kiwanis Club in his work, The "Big Brother' moyer ment has been one of the founda tion stones that the juvenile court bas stood on, he added, He urged the members to take a boy under thelr wing for a short period at DOLLARS AND SENSE A. H, YOUNG Of Industrial Relations ( 'ounselops, | New Xork City who will deliver an 'address on "Dollars and Sense in Accident Prevention' at | the Satety Convention at the | Royal York Hotel at luncheon on April 85th, or thou. least. He stated thet they would be repaid in good citizenship later on, A fosture of the luncheon wes the #luging of y quamerh snd a beautiful solo by Mr. Herbert Tye- neer, The attendence content Arrang. ed for this week resulted in o tie, Doth sides had a one hundred per cent attendance, In order to de- clare a winner the contest will be carried on 'at' the mesting next week, Albert ¥, Cox and 'W. A, Dew land, two new members, were: re~ celved into the club and given the right hand of fol fellowship, HAMPT ON | BRIEFS Hampton, April il 19M, and Mrs, Clarence Smale and dayghter, Tor ronto, visited Mn. Wm, Small dor 8 few days last wee Mr, and Mrs, , Luks, and Mr, Luke's mother, Oshawa, visited Mr, und My H, Cole on Bunday, Mr, and Mrs, Henry Clayton have been ill with La Grippe, Mes, Harry Holwell, and daughter, Dorothy, arg visiting "friends in Tor ronto, Sunday Services were fairly well A number of interesting | lantern slides were shown at the evening service, Wallace Horn sang in splendid voles "Open the Gates of the Temple," The ice has about all cleared off the pond and the frogs note was heared on Sunday, However, there still remains an odd patch of snow The roads in some places are almost dusty while in many other places motorists are having thelr own troubles, and having to be drawn out with horses, On Saturday there were a number of cars had trouble near the Council hall, Mr, and Mrs, Wat» son, of Ceasaren broke thelr gar here, and, had to'be drawn out and later Allin took them to their home, Congratulations to Mr, and Mrs Sydney Kersey on the arrival of a baby girl, Nora Ke attended, (, Adeoek and C, lake, Toronto, is spend. ing her Easter holidays at ler home, Percy Cowling, Toronto, visited his parents, Mr, and Mrs, John Cowling, on Sunday, Misses Isobel "Campbell and M, Pascoe were visitors in Toronto last Saturday, Mr, and Mr, Ernie Clarke, and daughter Lily visited at the home of H, Hol recently, Mr. and Mrs, C, Nelson and daugh~ ter Muriel, of Toronte, were recent guests at the home of Reeve Wil lame, We weleome to our village Mr, and Mrs, Joe Chant and family, who have taken up residence with Mr, Chant's brother, Ted, at the Creamery: Mr, T, Andrus lost & valuable horse recently through the misfortune of it rgetting Intq a well, Mr. and Mes, Dr, Davies, Oshawa, were week-end guests of Mr, and Mrs, H, W, Wilcox. [ Misses Ruth Johns, and Frankie Vood, were visitors in Torepte on Sunday, Harry Cowling, Toronte, spent | Sunday under the parental reof, |. Frank Hastings, BA , Guelph, 1s | visiting his parents, Mr, and Mrs, C | Hastings: nature's machinery to LE SU ---------- he SUFFER FROM CONSTIPATION? Countless remedies are advertised 2 constipd don, Many reliey for the moment y Bre ng and must be continied. hors contain gpeons min- Eg ue tem, seitle aches and pains, Some are Turon pu atives which cramp and gripe leave a depressed after effegt, ay Fr fubricating' oils which. only grease the intestines and seoliage purely vegetable a 7. me lan ch rhe Little Liver i id gaily touches the liver, bile starts to the bowels move gently, the Intestines are thoroughly © Jeansed and const) pi tion poisons pass away, The stomach,' fiver and bowels are now active and the system nie ys a real tonic effect, All druggists bc and 75¢ ved pkgs fA, .e es eta A tat CU Mrs, R, Braund, Oshawa, visited her daughter, Mrs, C, Colwill: and her sister, Mrs, Aldon Vrull, recently, Raymond Burns and Frank Tren outh, have taken a position with the ner Co, Oshawa Sydney Holwell, Tyrone, has been visiting his brother Harry, and' hus hired with Luther Allin for the sum mer months, Mr. and visited Mr, recently Mr, and Mrs, H, Salter; Misses V, Wood and R, Johns, spent a few days in Toronto last week, Mr, and Mrs, Johm Williams, Osh awa, visited at the home of Alvin Peters on Friday, Misses Dorothy and Gertrude Smyth, Toronto, were heliday visit~ ors at the home of B, Ferguson, The monthly meeting of the W.C, T, U, met at the home of Mys, Thos Pascoe on Tuesday afternoon, April 15th, Mrs, A, Peters President, pre sided over the meeting, Mary Kat erson had charge of the devotional exercises and Miss Reeves, the pro Jam, which were sidelights on our tv U, work, Three splendid ye were read by Mrs, James Cur tin, Mrs, Silas Williams, and Mrs, W, W, Horn, The attendance wus good, The May mesting will be held at the home of Mrs, Silas Williams on May 13th C, H, Burrows, Oshawa, was In the village for the holiday, Mrs, Pascoe, of Soling, and Mrs, Alfred Hogarth » -------- CHILDREN ALMOST HATE CROSS, NERYOUS MOTHER "My children almest hated me, IT wes so oross, Thanks to Vinol my nervousness is all gone and we. are happy agein,"-=Mm, 7, Johnstone, For 80 years doctors have pre- soribed Vinol because it contains important 'mineral elements of fron, ealclum and cod liver pep» tone, The very FIRST bottle brings sound sleep and a BIG ap- petite, Nervous, worn-out peeplo are surprised how QUICK Vinol gives new life and pep! Tastes deliolouns, & Lovell Ltd, Drugs.) (Jury AE PRESENTE EE - - 2: * Rk b - 3 aie Sa