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DEORE aroNUAY muane i I THE OSHAWA DAILY TIMES, THURSDAY, MARCH 06, 1930 i Sa or La al pga f "No more "razor pul as No more wiping... with this new blade of processed steel WENTY-EIGHT years ago Gillette changed the shaving habits of the world by creating a safety razor with double-edged re- placeable blade -- an improvement so far-reaching that it has maintain. ed leadership for more than 2 uarter of a century without essen- al 'change. . Today Gillette offers another great contribution to man's shavin, comfort -- a New Gillette Blade and a New Gillette Razor (patents pending). The New Gillette Blade can be used in your present Gillette Razor. But the New Gillette Razor has so many points of superiority that any a has cried it gh will gladly discard the faithful instru- ment of the past. Used together, the New Gillette Blade and the New Gillette Razor abolish forever two unpleasant fac- tors in shaving--"razor pull," and the tedious drying of razor parts. These are only two of the advan- tages of the new razor and the new blade. Read the other advantages summed up under "Quick Facts." Back of these great improve- ments lies a fascinating story of research. : More than twenty-seven thou- sand men were interviewed, Tens of thousands of used razors were examined, and this conclusion was reached: Cause of "razor pull" found In almost every case when 2 man' > complains that his razor "pulls," an expert examination shows that the razor has beer nicked by being dropped on the wash stand or floor. "Why should a little nick--even a microscopic nick -- spoil your shave? Here is the reason: | SR RR QUICK FACTS 1. New blade can be used in your old Gillette 2. New processed steel; mew blade resists rust 3. Cut-out corners of blade pre- vent "razor pull' 4. To clean, turn guard at right angles . . . then re-tighten «oo vinse . .. shake dry 5. New shape guard channel gives full shaving clearance 6. New shape d teeth meet skin smoothly, naturally 7. No projecting posts to dull blade edges , Reinforced razor cormers pre- vent damage if dropped 9. Square blade ends safer to handle 10. Shaves easier around mouth, nose, ears 11. New blades same price as old 12. New razor, 24K. gold-plated, with one new blade, du case, 31.00 The parts of a Gillette Razor are machined to a fine precision. The slightest dent at one of the corners causes an unequal tension on the blade, throwing it out of petfect alignment. The blade may even crack under the unequal tension. Gillette finds the answer We could not keep men from drop: ping their razors. But we could offset the harmful effect. To do so required a change in both the razor and the blade. In the razor we reinforced all four corners of the cap with sturdy lugs made to withstand nearly any kind of abuse. The blade was treated even more | ingeniously. All four corners were beautiful cas. complet THI NEP GILLETT' RAZOR, 24K., gold-plated, in ith New Gilletrs Blade. ...Price Other De Luxe models from $5.00 to $75.00. cut out; whén the cap and guard of the razor clamp together, the blade 'is not held at the corners. Even if you drop the New Gillette, you probably will. not. dent it. Even if you dent it, you do not, cannot spoil yout shave. ! New processed steel . . . Rusi- resisting , . Just rinse, + . Shake dry How many tedious minutes you have had to waste in unscrewing your razor, washing it off, and carefully wiping: it «dry ! How many towels haye been cut! Now the nuisance of unscrewing' your y razor, washing it off, carefully wiping. it dry -- and risking a cut towel -- all this is abolished for- ever; the new processed blade re- sists. rust. A single twist of the fingers turns the new razor guard "at right angles. Then re-tighten. Hold the razor under hot running water. Shake thoroughly. Lay on the shelf. That's all, . &, Shaves closer in corners The ends of the blade are square ~the old blades were rounded, A square end is much easier and safer to handle with wet fingers . .°. no fishing down the drain pipe for a slippery blade. But even more important, the ends of the blade are much more nearly flush with the ends of the razor cap and guard , . . much easier now to reach those tough little cornets around the mouth, the ears, the nose. Notice the longer bent-back teeth You'll see, too, that the teeth of the New Gillette ate a bit longer-- rounded a little farther back. A little improvement? Yes. But no- tice how smoothly the new razor slides over your skin. * The old posts that stuck through the blade and so often stubbed the edges are gone, too. Now the razor guard turns at right angles for easy rinsing, No taking apart for clean- =e \ llette announces a NEW BLADE... Blade edge is clear but rotected Still another improvement. The guard of the New Gillette has the famous chandel beneath the blade edge. This channel allows the blade to meer the beard full and clear, yet with perfect safety. 'Until now this feature has been «available only in GilletteyRazors sell- ing at $5.00 to $75.00. And the price is only $1.00 The New Gillette Razor, with-all its improvements, is now offered to you, 24K. gold-plated and packed in a neat case, 'with one new blade, for oaly $1.00. And the new blades of stéet, especially processed to resist rust, come to you at the same price as the old « + «$1.00 for' ten, 50c for five. "To men who want the greatest bar- gain in shaving comfort that $1.00 has ever bought, we say, see your dealer 'today ! : GILLETTE SAFETY RAZOR CO: OF CANADA, LIMITED, MONTREAL, for ten and 50c for five The New Gillette Blades in the new green packet