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re HR ne NESBA FYUER-SAA "THE OSHAWA DAILY TIMES, MONDAY, DECEMBER 30, 1929 PAGE NINE _-- "<p 1 \ ha ull Hin 4 | A joaningg ul | TL | | { Markets are composed of people. The more people in a market before whom the advertiser places his sales message, the more thorough his coverage of that market. No other advertising medium approaches the daily newspaper in intensive market coverage. Daily newspaper circulation 'in any given market is, in effect, that market itself. Daily newspapers are truly a national medium, flexible, powerful and quick to create sales. ( The readers of the daily press embrace every class of occupation, every income group. The daily newspaper interests and appeals to every member of the family. The woman in her home, execu- tives and office boys, great merchants and keepers of small shops, artists and artisans, financiers and clerks~to each and all the daily newspaper is an essent- ial part of every-day life. Daily news- paper readers are in the market for every type of commodity. They purchase every kind of merchandise~from breakfast foods to radios, from cosmetics to moter cars. They all buy advertised goods. This army of buyersmakes the dally press its shopping guide. Daily newspapers are the means whereby buying habits are influenced. No matter in what particular Canadian market the advertiser seeks to promote sales~whether in a single city or the Dominion as a whole~dally newspapers bring the greatest returns because they influence the greatest number of buyers. Newspapers of Canada \ This Advertisement is Published under the auspices of the Canadian Daily Newspapers Association | lp J { 7 | 4