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semper PAGE SIA | LEN 7 "THE OSHAWA DAILY TIMES, SATURDAY, MARCH 16, 1929 Att | Dodge Brothers Introduce New Six sented in a distinctive line of models just announced by the pany, immediately above, New style, featured by the Mono piece body construction, and new high standards of Dodge depend. ability and performance are repre. At the top is the deluxe sedan, and below is the deluxe coupe with rumble seat, The grace Jul lines of the car are shown in the front view at the right, while the new radiator emblem is shown eight = §%9 come te BYDRAULIC SHOCK Every Dodge Brothers car has Pour hydrauae shock woo. gandard equipment to aximum. riding comfort ery kind of highway. insure over cylinder block SENIOR COOLING SYSTEM FEATURED The cooling water in Dodge | Brothers Senior Six is circulated | ders, The result makes for smooth- by centifugal pump, and enters the | ness in performance and efficiency through a special |in operation, manifold so there is a maximum variation of only four degrees in the temperature of any two eylin- Winning fresh tribute every day HE of its stylish Away like a flash when an open- , li eg edb ind ing I's a car to thousands of motorists to this the heart of the seasoned / "Olympic" Oakland and day by motorist. day its fame grows. Test Oakland Six out for your- But there dre deeper reasons th self * Revel in its luxury and its this for b's swelling side commanding Thea popularity, an Olym- know, nothing at its pri pic Oakland in action on the road. Tou inom, sorbig a% fs price How ie sours wp the lila How You'll kaow why it is winning the miles! How alert in traffic! fresh cobue every day. » Olymp IC Series ONTARIO MOTOR SALES, LIMITED OSHAWA, ONT. SIX Throughout the Durant products have been popu- lar in Oshawa and vicinity for quite a number of years. This popular- ity is in keeping with public senti- ment throughout all Canada, from coast to coast, and is vouched for by the Thickson Motor Sales, local Durant dealers. Possibly the chief reason is the absolute fidelity to guslity which has sways marked rant products and which has be- come a more decided factor during the Jan three or four years, There are hundreds of people driving Durant cars, in this Rory oe of Canada, who would be glad to recommend them, not only because of the excellent service which they have received, but also because they believe in the principle of buy- ing Canadian-made goods, They realize that money that is spent for a Canadian automobile goes into wages paid to Canadians and into materials that are supplied by Canadian firms, The series of Durant cars which is now being introduced to the Canadian public, retains all the quality features that have charac- terized Durant cars for so long, But they contain a number of important refinements and improvements that have been designed solely for great- er service and a larger degree or riding comfort, Thickson Motor Sales will appre- ciate the opportunity of demon- strating these thoughtful improve ments and anyone desiring this in- formation may obtain it without feeling under any obligation what- goever, In fact, the whole policy of the Durant sales organization this year, is one of absolute free- dom on the part of the prospective purchaser, All Durant dealers have mpdels that are available for in: spection and all that is asked is that those interested will take a few minutes to see them, ride in them and drive them and judge their performance, on their own merits, With their skillfully designed lu- brication and cooling system, the Red Seal Continental Motors have an abundance of power and high speed. can be maintained over a leng period without danger to the engine, The accessibility of a Red Seal Continental Motor is an im- portant factor when adjustmepts NEW SERIES OF DURANT CARS HAS RETAINED OLD FEATURES OF QUALITY Absolute Fidelity to lity in All Durant Products Has Mode tha Cor of The Mink y Decidedly Popular 0) Whole of Canada L, M. CREGOR Now Sales Manager For Dodge Brothers (Canada) Ltd, Announcement of the appoint. ment of L, M, Cregor as sales man- ager for Dodge Brothers (Canada) Limited, is made by Mr. Jno, D, Mansfield, President and General Manager of the Chrysler Corpora- tion of Canada, Limited, Mr, Cregor hag been in the auto- mobile industry for the past 22 years, during which time he has had a wide experience in all phases of automobile merchandising, For twelve years he has been as- sociated with Dodge Brothers, first as sales manager and then later as general manager of a large, Dodge Brothers dealership. For the past six years Mr, Cregor has been both district representative and distict manager of one of the largest Dodge Brothers sales districts. Dur- ing the war he served overseas as a major in the motor transport di- vision, In his new capacity Mr. Cregor will have complete charge of all Dodge Brothers sales activities in Canada, assuming his new respon- sibilities immediately. and repairs are .found ry, but there are many instances of owners using their Durant cars for thousands and thousands of miles with practically no repair expense whatsoever, A great deal of attention has been paid to the comfort of the driver and passengers, The design of the spring suspension, the deep and well upholstered cushions and the benefit to be derived from shock absorbers properly installed, makes it possible to drive and relax and thoroughly enjoy automobiling, There are many other mechani- cal features that could be empha- sized, which cut down the cost of operation and at the same time en- hance the value of a Durant car as a means of transportation, but, all these things would not contribute 80 largely to the success of Durant Motors of Canada, Limited, in the sale of their products, were it not for the wonderful and enthusiastic spirit of loyalty that permeates not only the entire factory organiza- tion, but the entire dealer organi- zation as well. When a company that is manufacturing and selling an article that is for public ser- vice reaches the point that its exe- '| eutives, factory workers and all employed in the production are im- bued with the idea that they must build a car with the same care that they would want a car built for them, then it is certainly doing more than simply selling its pro- ducts, It is the desire of the Durant management that every car will be a true representative of this spirit of "the Golden Rule." OAKLAND SIX 1S INTHE LIMELIGHT The New Olympic Series Carries More Than 50 Refinements The latest Oakland Six reveals mechanical advances that are shar- ing the limelight with its new body boasts more on a 117inch wheelbase, the new power plant develops 68 h.p. at minute, Cylin- per der today. is 228 cubic jer displacement | from 212 cubic in- carburetor has an accelerator pump . 'The improved in- manifold is of the threeport with riser heated by the ex- from all six cylinders, and a heat control valve so located as to FRONT SEATS ARE NOW ADJUSTABLE Additional Beauty By Ad- vanced Styling is Found in Oldsmobi'e Given additional beauty by ad- vanced styling and new color com- binations and with even greater power and finer performance, the new Oldsmobile is one of the fea- tures of the season. The car shows the artistry and skill by which many desirable improvements have been added without radical changes hav- ing been made in the distinctive and graceful lines or fundamental chang- es in the mechanical specifications, The most apparent change in the outward appearance of this Oldsmo- bile is the addition of a heraldic crest on the radiator and the re- moval of the name plate to a chrom- ifum plated bar connecting the larger headlamps, which are supported by chromium plated standards. Other exterior refinements include an ad- vancement designed to harmonize with the graceful saddle on the hood and cowl, and the changing of the finish of the roof shoulders from fab- rie to sheet metal lacquered in body colors, Adjustable front seats are now in- cluded in all closed models. These, with an even finer grade of mohair upholstery increase the comfort and beauty of the Fisher built body in- terioss. The complete line of body models consists of seven standard models, all available in special and de luxe types. The line contains a landau sedan, four-door sedan, two-door se dan, sport coupe, business coupe, sport roadster and sport phaeton, "In keeping with our policy pledged to progress, we have made several refinements in the new Olds- mobile," said Lorne Ardiel, general sales manager of Oldsmobile division of the General Motors of Canada, in a statement. "None of them are radical, but all contribute to even greater value. Oldsmobile does mot believe in changes just for the sake of making the car different. "Months ago we held a referendum, asking the question, "What can we do to improve Oldsmobile?" This was asked of engineers, several thou- sands of Oldsmobile owners, many women and acknowledged experts in judging automobile values. Their re- plies are represented in the refine- ments presented." WHIPPET FOUR COACH i IS POPULAR MODEL Indications are that the mew Superiou Whippett Four Coach, which easily accommodates five mn its spacious seats, may prove one of the most popular cars ever pro- duced by the Willys-Overland Company. Although many of the original Whippet mechanical feat- ures which have proved 80 success- ful in the past are retained, both the chassis and bodies are entirely newly designed and bear no re- semblance to the former Whippets. The new Whippet Four is in- creased in wheelbase with longer and roomier bodies. The power plant also shows marked improve- ment over previous models. The new "Finger-Tip Control" {is an outstanding feature on all pro- ducts of the Toronto manufac- turer. . German automotive factories are incorporating American parts and por : r carry excess heat away from the t. nical aaw An a Front view of the mew "Whip- pet", Larger head lights, pobinl radiator and many other changes | different from previous models, make the front appearance entirely WHY SPARK PLUGS SHOULD BE CHANGED Authority Finds It Real ' Economy in Dollars and Cents 0. C, Rohde, a spark plug author- ity, strongly advocates that every motor car owner whose spark plugs have been in use a year or have gone 10,000 miles, should install a com- plete new set, The reason why it is actual dollars and cents economy to do this is eas- ily' understood when the part that spark plugs play in general motor car operating efficiency is explained, Each' spark plug in a motor ear fires its charge about 1,500 times for every mile that the car runs, regard- less of whether the engine has four, six or eight cylinders, To give effi- client engine performance, each plug should give the strongest possible spark at the proper thousandth of a second, Throughout a season of driving, each plug is asked to con- tinue this perfectly timed firing. Commencing seven years ago, im- proved materials, almost countless laboratory tests and highly modern- ized manufacturing methods were in- troduced into the manufacture of spark plugs, literally revolutionizing the performance they had previously given, Since that time further radi- cal improvements have been made. Yet it is an established fact that they should be replaced every 10,000 miles, No automotive product has yet been made which does not deterior- ate in service, Probably none ever will be, And probably no product of any description has ever been made which will continue to give the same satisfaction day after day, and year after year, as it was capable of giving while new. No matter how well designed or manufactured they may be now or in the future, spark plugs are susceptible to deterioration the same as anything else, They dete- riorate almost imperceptibly, itis true, but actual deterioration is there nev- ertheless, In 10,000 miles of driving egch spark plug is called on to fire the astounding number of at least 15,000,000 times, whether the car is of four, six or eight cylinders, Be- cause not one per cent of the motor cars in use are constantly kept in the best possible condition, the spark plugs' work is made harder, The man who installs a complete set of new spark plugs every 10,000 miles will, without question, save more than their cost in oil and gaso- line alone, PREVENT OIL DILUTION In order to prevent oil dilution and fouling of spark plugs, use the choke as moderately and as briefly as pos- sible in cold weather, OSHAWA of tires. E is a Dominion Tire Depot ex: pert -- his life work -- the care Does he know tires? He does! He has studied the making of tires ~- right in the Dominion Tite Factory, He has taken an intensive course of train- ing covering tite care and repairing, Lectures, demonstrations, charts, dia- grams and practical training ate the basis of his expert ki His object is not so much fo repair tices , when trouble occurs but to prevent trouble by 2 weekly outside examination of tires and a thorough overhauling in- side and out several times a year. There ate over 400 of these tire experts -- covering practically every city and town in Ontario and Quebec. All of them are leagued together to give expert uniform tire service to the motoring public. You are never far away from a DOMINION TIRE DEPOT Jamieson and Jamieson