The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

<IAWA DAILY HIMES, ¢RIDAY, JANUARY 4), ve PAGE FIVE If You Would SAVE MONEY on Your Automobile Insurance Phone or See J.C. YOUNG 41, Prince St. Phone 793 OSHAWA, ONT, LET "DISNEY " Insure Your Automobile Phone 155¢ ,r call at 29 King street E. Insurance-Real Estate-Loans-PBrick * On and After February 1st. 1929 Automobile Insurance Rates Increase 25% to 50% Consult Us Now and take advantage of The Cheaper Rates M. E. HARTLE Dominion Bank Chambers Phone 1834 "nthe Time Is Money 19 KING ST. WEST Automobile Insurance 'at Prevailing Prices | DAVIS & SON PHONE 92 OSHAWA "ou have dou! tless read much in the daily Press relating to automobile rate increase Here are the FACTS Automobile Insurance Rates for 1929 THE FOLLOWING STATEMENT IS ISSUED BY THE CANADIAN AUTOMOBILE UNDERWRITERS' ASSOCIATION IN CONNECTION WITH ITS NEW RATING PROGRAMME FOR 1929. An Automobile rate increase being inevitable for 1929 owing to a continuance during 1928 of the sub- stantial underwriting losses which the business has sustained in recent years, a general meeting of the Canadian Automobile Underwriters' Association was held in Toronto on Tuesday, January 8th, at which 88 companies were represented, The meeting un2ni- mously agreed that an increase in rates was unavoid- able and a new schedule of rates was adopted to be- come effective as at February Ist, 1929, It is expected that the increase in rates in On- tario and Quebec, when appl'ed over all lines of coverage and all territories, will average out at ap- proximately 25 per cent, made up as follows: -- Fire and Theft No Increase Col'ision Public Liability and Property Damage 50% Increase For some weeks past, the Rates and Stat'stics Committee of the Association has carefully reviewed the data supplied by the Compan'es to the Actuaries and Statisticians which clearly indicated that if proper consideration be given to the present low rate 'evels and the ever rapidly mounting accident fre- quency, the necessity actually exists for increases much greater than those recommended. The Comm'ttee felt, however, that in the gen. ral intevests, it. would be better to move slowly in heir efforts to place the business on an adequate asis aBd their recommendation of the modified in- reases is with the hope that the combined efforts of the Company, Agency and Safety organizations in >ndeavouring to effect a reduction in the economic wastage will be met with such a measure of success during the year that a further increase in the cost of automobile insurance to the public will be avoid. ed. It is, however, on'y by a whole-hearted co-opera- tion on the part of everyone concerned--motorist and pedestrian al'ke--that ths will be ach'eved. It must not be overlooked that Canada is in a fortunate posi- tion as compared with the remainder of the North American Continent in so far as the cost of auto- mobile insurance is concerned and it is incumbent upon a'l citizens to take every possible step to keep the Dominion in this preferred position. Pending the preparation of the new Rating Man- al which will be ready shortly, it is difficult to tab- late a comparison of the o!d premiums with the iew as applied to particular makes and models of :ars, but on the average light car, where the premium 'n 1928 was $35.20 for a policy covering Public "iability, and Property Damage (standard limits) Tollision ($50.00 deductible) and Fire and Theft, Ye premium will, in 1929, be $45.10, an increase of 9.90. It can be further mentioned that there will e no limitation in the broad cover granted by the resent standard policy form. In considering the increased rates, the following oints which have a material beasing on the position I.--The highly competitive conditions obta'ning automobile insurance in the past few The present years, brought down the premium level in Canada far below the loss cost, e. g.,, the Public Liability Section of the business in Ontario on the losses in. curred during 1927 should have carried an average premium of $16.77, whereas the actual average premium charged by the Associated offices in 1928 was $11.00, In Quebec, the 1927 experience show- ed the necessity for an average premium of $22.47 whereas the average premium charged by the offices was $13.22. As a further illustration of the extreme inadequacy of the premiums charged over the past few years, it may be cited that a McLaughlin-Buick car in 1923 carried a premium for Public Liability and Property Damage of $40.00. In 1928 for the same cover, the premium was $24.00 and in 1929 it will be $35.00, so that notwithstanding the admitted- ly great increase in the accident frequency and coree- spondingly higher losses, the premium now to be charged will still be $5.00 less than it was six years ago. 2.--A definite and steady upward trend in the loss experience each year largely due to the following causes ;-- (a) Traffic congestion--Ontario highway census for October 1927 shows 27 per cent, increase over the same period for 1926, (b) Improved mechanism of automobiles result ing in guaranteed maximum speeds hitherto unknown, tending to increase the confidence of the driver whi'e the pedestrian public has not yet had time to become accustomed to these rapidly changing conditions. | Steadily increasing sca'e in the amounts of damage awards made in the Courts. Present day "c'aim consciousness" of the public resulting in claims being made on mctorists in respect of accidents regarding which no demand would have been made in . the past. Increcse in the operation of cars under winter con"i 'ors, The cld premiums were computed on e1» 'ence at a time when the highways were =ery little used by motorists during the winter months, "These and other factors may be advanced as reasons for the increased accident hazard. In sup port of this statement the following figures record- ing the number of deaths in the Continent of North America from automobile accidents are startling: 1911--2,043 deaths: 1927--26,665 deaths: It must also'be borne in mind that the increased frequency of accidents is not confined to the large cities, but owing to the many highways which are being opened up throughout the country, drivers liv- ing in rural districts are becoming more and more subjected to risks which formerly were confined to drivers of cars in the cities. The signal success which has attended the efforts to develop our profit- able tourist traffic is another factor which is increas- ing the automobile hazard on the main routes. Thoughtful consideration of the foregoing facts and illustrations cannot do otherwise than make one realize that the increased rates are fully merited. rates will remain in force up to and including January 31st, 1929. INSURE YOUR CAR AT OLD RATES UNTIL JANUARY 31, 1929. Phone 1676 T. H McMURTRY Fire and Casualty "Insurance of all Kinds Specializing on AUTOMOBILE INSURANCE Representing First Class Companies Claims Adjusted Promptly MURDOCH Will Insure Your Motor At OLD RATES UNTIL Midnight Jan. 31 1929 After that Néw Rates are effective--higher-- Canadians still enjoy the lowest motor car insur. ance rates on the North American continent. Murdoch's Insurance Service Office--27 Warren Ave. Phone 168} Your Motor Car insured in all Canadian Com- pany with head office at Toronto, assuring you of the best possible, prompt service in claims, V.A. Henry -------------h-u. INSURANCE PHONES T198W 1858] 114 Simcoe St. S. Prompt Adjustments No Delay All Kinds of Automobile AND Fire Insurance J.H.R. Luke 46 King Street East Phone 871