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NIN SNS Ca. Pause that refreshes Coke Is It, especially for Bob Marshall, general manager of the Coca-Cola bottling plant in Uxbridge. With so much publicity rag- ing.about old Coke versus new Cake versus Coke Classic versus Pep- si, he's never had it so good. See story for details. DON FREW & SONS LTD. R.R.1- NESTLETON 986-5568 or 986-5238 AGENTS FOR ONTARIO WINTER WHEAT DON FREW qt? & SONS LTD oo we » We will be receiving wheat as an Agent for the Ontario Winter Wheat Amy ~ Marketing Board for the 1985 Crop or "ng Grains - Bought & Sold | EY Hey TA Grain Drying *, Port Perry CY Tractor-trailer Scales - weight up to a Port Perry | 80 Metric Tonne | ; '& v 4 Miles North-eas! of Nestieton OR 7 Miles Wes! of Hwy 35 on Regional Road Mo 57 KING CAB That inviting spirit tor adventure lives on in the 85 Nissan 4x4 s / a Utres of go getem power that moves out on the highway or where the road ends King Cab Hustler Long Box Or Regular Box Nissan's 4x4 s are as the song says Born To Be Wild Lookin For Adventure TNA Lodged t NDAS SIT. E. 1300 OU 3 TE WHITBY 668-6828 PORT PERRY STAR -- Tuesday, July 23, 1985 -- 3 Will the real Coca-Cola please drink up? Coke Is It, right? But which Coke is which? Coke may Be It, but there's more to Canada's favourite soft drink than meets the taste buds. First off, as anyone who reads newspapers, listens to radios or wat- ches television, knows there is more than one Coke to choose from. There are, in fact, seven Coca-Colas on the market, including the new Coke, Diet Coke, de-. caffienated Coke, the old Canadian Coke, the old American Coke, de- caffienated and Diet Coke, and in the United Sates, Cherry Coke. Bob Marshall, general manager of Highland Beverages in Uxbridge, the folks who bottle the soft drink for approx- imately 800,000 people in an area that stretches from Highway 400 east to Trenton and as far north as Algonquin Park, points out that the so- called 'new Coke' is now the company's flagship beverage, replacing a formula that was invented by John Pemberton of Atlanta, Georgia in 1886. Folklare has it Mr. Pemberton used an iron tub and a boat oar to con- coct the secret blend of flavours and sugars. A less romantic but more practical version of the story refers to a brass kettle, percolator, measuring cups, ladles and apothecary scales. In May 1886 he was ready. But before he could introduce his in- vention to the world, he needed a name. His friend, partner and book- keeper, Frank Robinson, was conscripted, and came up with an alliterative name, writ- ten in the flowing Spencerian script popular before the turn of the century Coca-Cola was born, " ee ----r------ -- » Ontario A Committee of the Legislative Assembly of Ontano will meet to consider Bill 30, An Act to amend the Education Act, during July and August, 1985, in Room 161, Legislative Building, Queen's Park, Toronto, in Windsor, London, Kingston, Ottawa, man Weil and the world hasn't been the same since The first advertise- ment for the brand ap- peared later that month in the Atlanta Journal. By the end of the year, 25 gallons of Coca-Cola syrup were sold. Gross revenue was $50. Adver- tising expenditures, however, totalled $73.96. Today, less than 100 vears later, Coke is sold in more than 135 coun- tries around the world. Each day, in 1979 for ex- ample, an average of ap- proximately 230 million drinks were consumed. Not only is Coke big business (it owns sub- sidiary companies of every description), it's also big news, especially since Pepsi-Cola sparked the keen cola wars and Coke introduced a new formula some say rival the taste of Pepsi. The new Coke has sparked a flurry of con- troversy across the con- tinent. Since Coke chang- ed its 99-year old formula in April, complaints from loyalists have reached near epic proportions. Syndicated columnists have railed against the "tampering with history" and Coca-Cola said it received about 1,506 phome calls a day. The new Coke, which is supposedly sweeter than the old Coke (although the old Canadian Coke has always been sweeter than the American ver- sion), was introduced to appeal to a broader market base, to teenagers and young people who have a taste for sweeter things The company 1s con- stantly testing new for- mulas, says Bob Mar- shall, and in initial taste tests, 52 per cent of the test group preferred the new Coke "So for a good business LEGISLATIVE ASSEMBLY OF ONTARIO decision, they moved to move to the new Coke." he told the Star. The backlash to the change surprised even the Coca-Cola people and has allowed Pepsi to take advantage of the situa- tion with all-new hard- hitting advertising. So it wasn't too long before Coke officials in the United States in- troduced Coca-Cola Classic - the old formula with a new name. The announcement was made a week ago and a toll-free phone line was set up Friday July 12 to allow Canadians the chance to say whether or not they want the Coke Classic in Canadian stores. If they do, it could be on the shelves within weeks. The response was pro- bably as overwhelming as it was in the States. Everywhere, people on the streets have been talking about the com- pany's change of heart. And most old-time Coke drinkers are happy about the about-face. "They've (the com- pany) said, hey, if there's a market for the old Coke, then why not," Mr. Marshall said. The problem is, Coke is more than just a soft drink. It's a tradition that's almost harder to break than mom's apple pie. It's a myth, representative of the North American lifestyle, and part of the reason for the com- plaints when the old Coke first disappeared. "That's the magic we have going for us, the tradition, the mystique," Mr. Marshall explained. In spite of, and because of, the con- troversy, Mr. Marshall says Coke sales have never been better. "I's a testimony to how much people like us," he said. SHOESTRING MUSIC THEATRE presents .. "Hello Dolly" DIRECTED BY Rob Corbett at the UXBRIDGE MUSIC HALL July 25-26-21 ... 8 en TICKETS: Adults $6 00, Children under 12 $5.00, Seniors $5 00 Available at Irwin Smith Music Ltd AUL'S SHOE es, REPAIR If you go on hohdays, check your shoes before you go. We'll be glad to help you! We wish you a happy holiday. We are still located at: 32 WATER 8T., PORT PERRY Telephone: 98656-36867 Thunder Bay, and Sudbury and in certain other locations throughout Ontarno Written submissions are invited from ndividuals, groups or organizations wishing to comment on the above noted Bill All briefs should be deposited with the Clerk of the Committee not later than Friday, August 2.1985 Requests for the oral presentation of briefs should be directed immediately to the Clerk of the Committee for consideration of the Committee CopiesoftheBillare available from the Ontario Government Bookstore, 8¢ )Bay Street, Toronto. Ontano M5S 1Y8 or through the mail order service, Pubhicat ons Centre, 880 Bay Street Toronto Ontano M5S 1Y8 416 965 6015 LYNN MELLEL OR Clork of the Committee Room 110 Legislative Building Queen's Park Toronto, Ontano M7A 1A2 Telephone 416 965 5774