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Noe 0 Va SER a? ETRE: - ST eh - / I Fed . acy A dag we? CF wr ; ' CO San ir SY ty EI CST, 2 -- PORT PERRY STAR _ Wed. February 6, 1980 Advertising essential says guest speaker Chamber of Commerce president Howard Hall Advertising for the small business person is more than a hit and miss game, and small businesses must work to make their advertising dollars work harder for them. or service "priced right", properly displayed, of good quantity, and that sales staff are knowledgeable about the merchandise that is being advertised. Mr. Sayer told the aud- During the business por- tion of the meeting, Chamber of Commerce members elected seven members to a new term of office as direc- tors: Tom Mullen, Jim Grieve, Cathy Kroonenburg, Bill Barr, Ted Griffen, Jim | Chamber of Commerce meeting Chamber would continue to make a special presidents award each year to mem- bers who do outstanding work for the organization. During his address to the membership, Mr. Hall touched briefly on the deci- ience of about 130 business : : i, 1 ge men and women from Lawrence, and Dr. Jim sion Jad oo A the speaker Gerry Sayers at the Scugog that during slow Hardy. a gi Son annual meeting of the economic times it is a president rary. Scugog Chamber of Com- merce held January 30 at the Latcham Centre in Port Perry. Mr. Sayers, who has been in retailing for 25 years, and is now promotions and advertising manager for the Stedman chain of stores, told his audience that advertising is part of four basic ingre- dients in the formula of any successful small business. He said it is crucial for advertisers to select the right medium for getting their message to the cus- tomers, be it radio, TV, newspaper or direct flyer. He said that one yardstick a small business could use to determine if advertising is proven fact that advertising can be very productive." » He suggested that adver- tising should be consistent, not hit and miss, and it. "should be geared around your business strengths and your competitions' weak- nesses." Howard Hall made a special presentation to Richard Drew and John Williams in recognition of their long- time work for the annual Western Weekend, which is sponsored by the Chamber. Mr. Hall said he hoped the Mr. Hall offered to field any questions and open the meeting up to discussion on that decision to pledge the money, but the issue was not raised by any of the members at the annual meeting last week. Local car dealers say tax rebate will help Car dealers in Scugog Township reacted favorably to the news that the provin- announcement, the four dealers in Scugog said the rebate scheme caught them he-is pleased with the plan, although as of last Friday, he had not received official successful is a five times cial government will rebate by surprise, but it will help notification from the govern- return on the money spent on the seven per cent sales tax sales. - ment or details on how the the ads. to customers who buy a 1979 ~~ However, Scugog resi- rebate plan will work. However, to realize this rate of return, the small business must also take steps to insure that the ad is timely and the merchandise model during the month of February. Contacted by the Star the day after the provincial government made the dents who want to take advantage of the sales tax rebate had better move quickly, as local dealers say their inventory of qualifying 1979 models is low. Nevertheless, Bob Kuipers (Chrysler), Bryce Philp (Pontiac), Bill Beare (Chev- Olds) and Colin Ball (Ford) all said that the rebate plan should help to move the 1979 inventory off the lots, and in addition will stimulate buyer interest in general during February which is tradition- ally a slow month for car sales. Last Friday, the provincial government announced it will rebate the seven per cent sales tax to customers who buy a 1979 model during the month of February. The move is seen as a way to stimulate activity in the province's automotive industry which provides Colin Ball said "It's a good way to spur business. Already, we have had some reaction from potential customers." He also suggested that the plan might "pre-sell the market" with customers buying now, rather than waiting until spring when they planned to buy anyway. Bill Beare said "It is good for us. It has to help get the business moving, and should stimulate the entire auto- mobile industry." For Bob Kuipers, owner of Port Perry Chrysler, the rebate plan may have come about a year too late. "Last year at this time, I had 42 1978 models on the lot and it took us until June to move them off. Now, I have three models for 1979. This would have helped me a lot more last year," he said. Nevertheless, Mr. Kuiper employment for about saidhe welcomes any plan to 100,000 people. stimulate buyer interest at Nearly five years ago, the this time. provincial government Both Mr. Ball and Mr. relaxed the sales tax on new models, and all four dealers in Scugog recall that the move then had a positive effect on sales. Bryce Philp told the Star Beare said their 1979 inven- tory at this time stands at three or four models, while Mr. Philp said he has about 15 models on the lot that could qualify under the plan. Teachers reach recognition of the work they have dofie over the years in organizing Port Perry's Western Weekend, which is sponsored by the Scugog Chamber of Commerce. [left] presenfed John Williams and Richard Drew with special awards at the annual meeting last week in Staff average seven per cent tentative pact Durham No pay hikes for council The seven elected members of Scugog council have decided not to increase their salaries this year. That decision was taken following an in-camera session of council January 28, and means that Scugog councillors remain among the lowest paid of any municipality in the Region. The present pay rate for Scugog councillors is $5,500 per year, with one-third of this being tax free. Mayor Jerry Taylor's annual salary is $6,300, also one-third tax- free. As members of Durham Region council, both Mayor Taylor and councillor Reg Rose receive an annual salary from Durham of about $13,000, over and above the amount they receive from the Township. The motion that salaries for 1980 remain the same was moved and seconded by councillors Rose and Jerry Jackman, who act as the finance committee of council. Ward 2 councillor Richard Drew said after the meeting that there was little discussion on the motion to keep the salaries at the same level. "lI guess we all felt we should do everything to help keep the 1980 budget as tight as possible", he said. During the same in- camera session January 28, council agreed to salary increases for 11 non-union Township employees which average out to a total hike of slightly over seven per cent. The new salary levels for the senior non-union employees are as follows: administrator Earl Cuddie $25,500; roads superintend- ent Ron MacDonald $20,750; deputy roads superintendent Merlin Suggitt, $19,400; treasurer Alex Thomson $18,000; deputy treasurer Dorothy Robertson $16,200: deputy clerk Doreen Van Camp $16,000; building inspector and by-law enforcement officer Robert Kenny $15,000. The seven per cent overall increase granted the non- union employees represents about the same increase granted the employees last year, but is slightly under the estimated annual inflation rate of nine per cent. The total annual pay-roll for non-union employees excluding benefits now amounts to $164,050. Board of Education Trustees and their 1300 Elementary School Teachers reached a tenta- tive settlement last Thursday. The new contract will be retroactive to September 1, 1979 and will expire August 31 of this year. Details of the agreement will not be made public until Hospital Report Week Ending January 31 Admissions SP ears ser ar avis 35 Births ...................... 2 Deaths .................... 1 Emergencies ....... 177 Operations ....... 12 Discharges ....... 38 Remaining ........ 28 the teachers and the Board have reviewed the terms of settlement and voted to ratify. Chairman of the Committee, G. Kitchen, and Mr. W. McCracken, General Salary Committee Chairman expressed satisfaction on the results. Both parties concluded in a positive climate that will be helpful to new contract talks. CONTINUOUS FORMS Printed & Blank PORT PERRY STAR 235 Queen Street 985-7383 J A J