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Lake Scugog is-a major part of the area's recreation potential, and hundreds of people take advantage of the lake during winter months for such things as fishing, snowmobiling; skiing, and other winter activities. Over the past few years," numerous potentially-dis- asterous incidents have oc- curred on the lake. Luckily, no one has been seriously injured or killed. The Red Cross Water Safety branch has issued a warning "of the perils -of carelessness during the win- ter season and warh that cold water can be a killer. Water, a better conductor 'than air, conducts heat away from the body. If exposed for extended periods of time to temperatures below 10 deg. C, the body's inner, core temperature will drop con- siderably; resulting in a con- dition "known as HYPOTHERMIA. Hypothermia is caused by "a drastic reduction in body" temperature. As the body loses heat, from the normal 37 deg. C to approximately 32 deg. C, the condition is char- acterized by violent shiver- .ing, stiffening and loss of co-ordination. Speech is slurred and the mind lacks perception. A continued temperature drop will result in drowsiness and finally, unconsciousness. At approx- imately 30 deg. C or lower, the heart will stop. Tests determining the average rate of heat loss predict that death will occur anywhere from one half hour to 2 hours after exposure. In some cases, the victim will die of sudden shock, due to a heart attack. Scientists, studying hypo- Sales pitch for Region A 10-week $6,000 pro- motional campaign to try and sell Durham to Toronto and area businesses is being attempted by the develop- ment branch of the Durham Region planning and devel- opment department. The advertising blitz will be carried out on CFRB, a Toronto based radio station. The advertising will centre on the advantages of locating business or industry in the region. "Since it was formed three years ago, the Region of Durham has been under- going an identity crisis. People don't know what or where Durham Region is," says Bob Nicol, director of development for the region. This radio campaign, which will be heard during the Wally Crouter Show, is the last leg of the year-long marketing spree to sell Durham. The listening audience during the morning show, is the highest in all of Canada, Mr. Nicol stresses. Listen- ing audience averages 203,000 adults over 18. "Durham has to be sold as a modern municipality just east of Metro Toronto," says Mr. Nicol. The radio adver- tising will get us the largest mass potential customers possible," he adds. The radio spots should start the week of Jan. 10 and run into April. thermia, are beginning to find means to increase sur- vival time. The difference between life or death could mean a slight maintdinence of body heat. Alarge proportion of fatal- ities are caused each year by cold water and inclement weather. It has been proven in the last four years, that 29. per cent of all drownings in Ontario happened during the winter months. The majority of ice, snow- mobile, hunting, fishing, and boating accidents, involve people between the ages of 13 and 46. So what do you do if you end up in the cold brink? Unless you have a short distance to swim, (less than a mile), remain still. Vig- ourous movement uses energy and heat; reducing chances of survival. If not wearing a floatation device, tuck the body as much as NCA PRUNE E7SNVLIRESAC TY INH TRESS ETNCE FF LA TRITON ASS EAS possible, tread water, and keep the head out of the water. The body loses heat very quickly when the head is submerged. With a floatation device the method is different. Assuming that everyone is wearing a PFD or a-life- jacket, scientists at the Uni- versity of Victoria, British Columbia, have devised two techniques to conserve body heat. Based on the principle of protecting areas of great- er heat loss, namely, the head, the neck, the sides of the chest, the groin and behind the knees, the scient- ists have developed two cold- water survival positions: H.E.L.P. (Heat Escape Les-. sening Posture) HUDDLE. If alone, the H.E.L.P. pos- ition is the best method. Simply, tuck the body into a fetal position, keeping the head out of the water, hold and the Scugog inaugural : The Inaugural meeting of the new Scugog Township Council will be on January 3, 1977, at the Scugog Township Council Chambers on Perry Street at 2:30 p.m. The meeting was set up by the old council at Monday's meeting of Council. SHIRT ASSORTMENT 9.95 FLANNEL SHIRTS BELL '8.95 DRESSING GOWNS '18.95 McGREGOR SOCKS $10 . $175 . $9W SNOWMOBILE BOOTS NORTH STAR Men's *19.95 Boys' *12.95 XK [x ES 3A SNE SNS the arms tightly to the sides with the hands over the PFD grasping the knees. The legs can be crossed to fur- ther protect the groin. When 2 to 4 people are together, again wearing PFD's, "HUDDLE". Facing inwards, grasp each other across the shoulders, cross- ing the legs. Researchers have predicted that these 2 positions will increase sur- vival time by 50 to 75 per cent. With a floatatign device, a person could survive for 2 hours if swimming and 2% hours remaining inert. But using the H.E.L.P. or HUDDLE position, survival time can be increased to 4 hours, thus insuring the chances of successful rescue. A few simple preventative measures, such as those listed below, would help the active hunter or fisherman have a safe yet enjoyable winter this year: 1. USE THE RIGHT BOAT FOR YOUR PUR- POSES - A small boat, a canoe for example, will fre- quently capsize on a large lake. Canoes have their use in the hands of an expert, but for a novice canoeist, it can be a potential hazard. 2. MAINTAIN A LIGHT LOAD - Overloading your boat will make it unstable. mada banbsoniedd monied Several trips transporting supplies may take longer, but remember it could save your life. 3. PLAN STORM SHEL- TERS IN ADVANCE - Be- cause winter weather is un- predictable, storms can erupt quickly. Inform the camp or others in your party where you are going, as well as expected time of arrival and return. 4. USE GOOD BOATING SENSE - Boats should be properly equipped and carry extra gas, oars, a tool kit, spare spark plugs, and flares. Everyone, good swimmers included, should wear Personal Floatation Devices. PFD's are more comfortable than life- jackets, and do not inhibit manoeuveability. 5. DO NOT STAND WHEN CASTING A LINE OR wsssendisld adsabodaiodiind consti d PORT PERRY STAR -- Wednesday, Dec. 22, 1976 -- 3 Hypothermia:Cold-water killer STARTING THE MOTOR. If changing positions is neces- sary, hold on to the gunwales with both hands. 6. STAY SOBER. "BOAT- ING AND ALCOHOL IS A DEADLY MIX". ' Another word about alco- hol. Some people uphold that a good stiff drink will warm the body. Not so. Studies have proven that alcohol will actually increase the cooling rate from exposure by 20 per cent. So remember, you may go happier, but you'll go sooner. It is essential for everyone - hunters, boaters, fisher- men, snowmobilers, and even ice skaters, to be aware of the dangers of cold. So, stay dry, use common sense, understand survival tech- niques, and have a safe, enjoyable winter outdoors. FOUND AT STEDMANS A LITTLE SHOPPER DROPPED A CHANGE PURSE IN OUR STORE ON DECEMBER 10th or 11th, WHICH CONTAIN- ED A SUM OF MONEY. IF THE OWNER CAN IDE PURSE AND THE AMOUNT OF CONTAINED, PLEASE CALL STE 985-3844, IFY THE ONEY IT MANS AT PANT SUITS 121.95 - *41.00 JUMPSUITS 121.00 - 24.95 Utex SKI JACKETS 122.95 Ladies & Children's * SLIPPERS *e GOWNS * PYJAMAS OXFORDS Leather Soles 590%. 540% TOY ASSORTMENT IN STORE From Fisher-Price A.W. BROCK DEPARTMENT SHNO) AD Riding Horse 124.95 Chatter Telephone 6.95 Mini Copter Creative Blocks 4.50 '3.50 And many morel | | A ' .d aha A or ARAL RC MNE IES BW VIR § Cae STL a a sme --- ¥ iy | NT ow " oh Pi = ~ Ro 4 J ri x f {0% eR LX . '