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RO a et % > Raw Fav So TY 2 a Fang Be oN = Re ETN a a fl (SN - rl. i BEA 4 WA BNO IER "Parking problem in Port Perry Isthereaparking problem inthebusiness section of Port Perry? Have you, as a shopper in the downtown area ever had any Hifficulties finding a spottopark? Sureyouhave, weallhaveatonetimeor another, ' The time(s) you probably had trouble finding a spat to park was during a peak shopping period, such asfiveo'clockonaFriday evening; or maybe the day before Christmas. . However, during-normal-shopping-times; one would have to say that finding a spot to park in the businesssectiondoesnot present much of a problem: at least not at the present time. + And this the crux of the controversy (if it can be termedassuch) thathascometothe surface recently over whether or not there is a parking problem in downtown Port Perry. At this very moment, there may not be. But with the anticipated growth of this Village in the distant and not so distant future, there certainly is going to be a parking problem. The time to start looking for ways to alleviate the situation is now. The new residents who will be coming to Port Perry with the future growth are going to be 'outsiders,' people with no heriditary or psychological ties to the Village. Very few will be actually earning their living within Port Perry, but instead will be drawing their pay cheques from the growing industrial sectors to the south, or maybe the proposed airport site to the west. It is these people thatthe business community of Port Perry is going to have toaccommodate. And if it can succeed in doing this, a healthy commercial sector will continue to flourish, maintaining and adding to the good overall (continued on page 13) : Pe Eg 'PORT PERRY STAR Company Limited Na =, z (OWRD 2 (# Cha : (UR): "ers ws Serving Port Perry, Reach, Scugog and Cartwright Townships P. HVIDSTEN, Publisher - Editor JOHN B. McCLELLAND, Associate Editor WM. T. HARRISON, Plant Manager Advertising Manager Member of the Canadian Community Newspaper Association Member of the Onlario Weekly Newspaper Association Published every Wednesday by the Port Perry Star Co. Ltd', Port Perry, Ontario Authorized as second class mail by the Post Office Department, Ottawa, and for paymen! of postage in cash ~~ J. PETER HVIDSTEN, 2 | Second Class Mail Registration Number 0265 3 Subscription Rates: In Canada $4.50 per year. Elsewhere $6.00 per year. Single Copy 10¢ RRARRAR RAND MILEY UGAR ano Srice THE MAKING OF A NEWS EVENT Next time somebody in the club or other organization-you belong to asks-if -you'd-- handle the publicity for some event that's comingup,takemyadviceandrespondwitha ringing "No." That's the way they always put it: "Handle the publicity." Casual. Nothing toit. You just "handle" it. a Well, I'm sitting here in my underwear trying to write a column, because I've just finished a two-week stint of "handling" the publicity and I'm soaking wet from the waist up. Phy? Because I'm just home after galloping up and down the main street begging merchants to put posters in their windows. I should have known better. I got my baptism quite a few years ago when I took on the publicity choresfor anelection campaign. And. I've been involved in three elections since, each time emerging in the same condition: wringing wetandswearing 'never again." But the first one was the worst one. I was a "lot younger or I'd probably not have come through it without cracking up. My candidate was young, had never run before, and was against a man who belonged tothe large government majority. The latter shouldhavebeenashoo-in. But welicked him. We formed a triumvirate: Ross Whicher, the candidate, Geordie Hough, campaign manager, and myself, publicity manager. Rossbeatthebackroadsandworeout three pairs of shoes. Geordie beat every bush in the- country raising money. And I beat my brains to the bone writing speeches and news * releases and advertisements. Hardly anybody pays any attention to the platforms of the various parties, so you have to sell the man. And there are only so many ways of saying, "Our guy is better than their guy." You say your guy has more children than their guy and that the former is active in church work. The opposition counters by pointing out their guy's experience and claiming he is vitally interested in crippled children. And so on. : You challenge your opponent, inanad, toa public debate. He gets free publicity by refusing on the grounds that there is no evidence your guy has anything worth listening to in public. And so on. on. Then there are the advertisements. We had ten weeklies and a daily paper involved, plus two radio stations. And we never had enough money. So, every ad had to be small but packed with power. Try this sometime. Try getting across a vital message in a thirty-second commercial. --Ohwell, it was sort of fun at the time, and I learned that a man can work 18 hours a day . and emerge, if not unscathed, at least alive. As I recall, the only material reward was a crock of Crown Royal. Not because the _ candidate was a cheap-skate, but because he was up to his ears in bills, after the election. AsIsaid, Ishould have known better;at my age, than to "handle the publcity" again. But when Iwas asked, Irespondedlike an old war horse who has been through the reek and blood of battle, but can't resist it. It was such a little thing, really. Just the publicity for an Open House at our school, to mark the completion of a new wing, built to the tune of three million. Nothing to it. A no-profit event. Just let the papers know . . . ete. Next thing I know, I'm writing ads, churning out thousands of words of copy, trying toconradio and television stations into believing that the "news item' I am phoning in is not paid advertising, composing a letter for 1,300 kids to take home to their parents, -writing letters of invitation to various dignitaries, arranging printing of posters, and finally distributing these in person. However, I've managed to totter through once again. The only thing that bothers me is _ that I enlisted one of my young assistants in the English department into writing radio commercials, and I'm afraid he's hooked. He's been batting out thirty-second commer- cialswithnotonly elanbut gusto. Iwouldn'tbe surprisedifhequitteaching English and went into advertising, a fate worst than death. There's one other unfortunate side effect. My wifeanddaughterhavea wedding coming up. The former is flying in ever-decreasing circles of panic and accuses me of having deserted her during the crisis, because I've spent so much time -- you guessed it -- "handling the publicity." ; Fortunately, Kim is blithely unconcerned about the whole thing. She constantly remarks, 'Stop worrying, Mom. There's nothing to it"', which has the effect of turning the Old Battleaxe a deep shade of violet, while her head whirls with thoughts of invitations andannouncementstobeprinted, thehouseto getready, theflowerstobe organized, and the casual kid's wedding dress not even thought of, with ten days to go. Not to mention, 'When isthe yard going to be cleaned up?' and "I'll never get that chairback from the upholster's in time', and simply, "I can't face it."s Like Kim, I believe the wedding will take place, and it will scarcely rate in the history books with the crossing of the Red Sea. 'D. Carnegie, 50 YEARS AGO Thursday, May 4, 1922 Mr. Steven H. Thompson of Cherrywood has bought the general store at Seagrave, Mr, and Mrs. Frank Hawkins andfamily the former owners have moved to London, Ontario. At the Port Perry Band meeting the officers were re-elected with the exception of Bandmaster Roach who resigned. " The officers for the new Lawn Bowling season are Pres. W. S. Short, Vice Pres. Sec. John McClintoch, : Mr. and Mrs. Bale of Montreal. took possession of 'their--new home in Prince Albert which was bought from Mr. Campbell. He is going into the chicken raising business. 25 YEARS AGO Thursday, May 1, Mr. and Mrs. W. Crosier have moved to the Medd ~farm,~Mr;--and- Mrs; R:-- Thompson have moved to the house vacated by the Crosiers in Seagrave. Mrs. Elsie Dobson, Direc- tor of Music in the Public and High Schools attended the Eastern Music Educator's Conference held in Scranton, 'Pa. - The farmers on Scugog " haveatlastbeenable togeton the land and commence the spring work. Mrs. Peter Diamond and 'Mr. Lionel Diamond of Prospect were honoured by friends and neighbours. They were retiring from the community. 15 YEARS AGO Thursday, May 2, APortPerry 4-H Dairy Calf and 4-H Grain Club were organized in Port Perry. Club leaders are for Dairy Calf Club, Les Smith and Ross Evansandfor Grain Club Rac Litt of Port Perry High School. pk Mr. and Mrs. George Wolfe of Blackstock attended the By-Line Ball at the Royal York sponsored by the Toronto Press Club. Mrs. Mabel VanCamp, Blackstockisleavingonatrip- to Vancouver accompanied by Dr. Elizabeth Bridgeman of Angola, ; A resort area is being developed on Scugog Island. Miss Georgia Brock has --returned to her -teaching duties after spending a vacation in Burmuda. Hamilton, 10 YEARS AGO Thursday, May 3, 1962 Local music teachers who attended a tea given by their Excellencies the Governor General and Mrs. Vanier at Government House in Ottawa were, Mrs. J. E. Jackson, Mrs. Florence Harper, and Helen Willard. Norman A. Cafik was nominated Liberal Candidate for Ontario Riding in the June elections. Dr. Price of Port Perry showed pictures and gave an interesting commentary of his visit to Cuba at the Blackstock recrcation centre. : A quote out of this issue. "Anyone who thinks the customer isn't important 1947 1957 » should try doing without him for ninety days.'