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5 : Sod, \ + «rl Tower 647 Feet High Is Hub of Thirty-five' miles from Toronto, in the midst of a typical rural Ontario "'scene of pastoral beauty stands a glant instrument of modern service, .8ix hundred and forty-seven feet of { structural steel pierce the clouds like y SEPA .& slender lead pencil, painted white and orange. This is the new Canad- ian Broadcasting Corporation trans. mitter known as CBL which began operation . Christmas Day, By day, .the tower looms '{n | skeleton form striking at the clouds, by night {ts 'aviation beacon cuts through the at. mosphere to warn nocturnal birdmen. All around lle fields, red barns and haystacks and beyond, the million ra- dio listeners whose sets will be tuned to this wonder instrument of the sAwentieth Century. © Lines of Transmission A small, compact building of mod- '@ ern constrvcetion in white concrete and glass brick, houses the actual transmitting equipment. The tower is 500 feet away. Between the two, runs the transmission line, carrying the 5 power generated in-the transmitter ¢ Dlilding to the tower, or radiator, The : 8 ansmigsion lines are mounted three fact above the ground. They are en. cased in copper tubing, wrapped in asbestos and supported at intervals of a few feet in such a way that it may expand or contract undef the chang: ing weather conditions. Beneath the ¥ ground, radiating from the tower are 7 neicen miles "of wire whiéh can "be esgribed as the spokes of a wheel: the tower as its hub, Will Stand 120-Mile Gale The tower stands upon a ten foot Bquare concrete base but the con. struction is not as simple as it ap- pears. At the base of the steel tower is a steel plate, below this a porcelain + -«=cUp superimposed on a steel ball all resting on the saucer shaped top of the concrete base, This resembles a ball and socket design. Running at right angles from the four corners of "# the ten foot square shaft, about three Tipindred feet from the ground are the A four guys, one and three-eighth inch Pra a wit wire rope, { tested to hold the tower against a 120 mile gale. These guys are anchored in the ground 650 feet from their point of contact with the tower and they bear the extra weight of four insula- tors, each weighing 200 pounds. ._ Af bistoric Vercheres, in Quebec, an_ {identical construction is under way. These are the most powerful trans- ._mitters in Canada, and each will also ~~. serve not only the province in which «4 1s located but neighboring provinc- es and states hs' well, An' Intricate Network - 9 But how does program, originating © in the CBCistudios at 'Toronto; get to' the Hornby transmitter and into the : homes of the listeners? Music, drama or ¢omedy; lectures, news and songs, specially designed and § Station CBL's Broadcasting Eauip- ment---Another Link In Magic Chain of "Canada Soars Upwards 647 Feet - 1 Here's How CBL's New Transmitter Tower Looks From the Ground all travel the same way over special- ly designed telephone wires to the transmitter building where they are electrically amplified and broadcast of radio frequency energy. The transmitter is an intricate net: work of electric circuits . with many miles of wiré connecting its various units, but it is so compact that one technician can- sit at a control con- sole in the centre of the transmitter room, with an audience. standing in operations by just pressing buttons with his tingertips, 3 Last 'Word In Modernity Radlo equipment is one of the mar- vels of the age. Canadians are soon to have an' opportunity of seeing the last word inthis form of modern com- -munication: --And-before -mdny more harvests are reaped from the pleasant farmlands surrounding Hornby, the Dominion will have added still other links: to this magico chain, 'Canada Calling," which has its imposing be- ginning In the two 650,000 watt sta tions, CBL and CBF, in Ontario and Quebec. Now! that the transmitter has made its formal bow on the airwaves, vis- itors are welcome to the new head- quarters 'of CBL., » : i ° 5 ineer Nichols Shows a Visitor Around the New Transmitter Station Ji 3 at Hornby, pointing out the extra-special rectifier tubes, The Tubes: Cost Nearly $1,000 Apiece Trans-Canada Nearly 'Ready ; R= on Sees Start on Air Service . a BF West Early In 1938 Philip G. Johnson; vice-presidefit in charge of operations for Trans- Canada Airlines, last week said 'the western circuit 'of the Trans-Canada site m#sht be started earlier than ga, ly expected, He refused, yer, to name any starting date. ¢ : on, C. D. Howe, minister of « & @unsport recently stated the western \ air route of Trans-Canada Airlines Hii start operations by February ). - Sooner Than Expected "We planned our program to atart 1988," 'Mr, Johnson said. "The starting 'date depends on too many -factors--how soon pilots complete thelr training period and how soon our equipment is ready--to make predictions yet. But there is a good possibility that we will be able to start sooner than we expected." In commenting on personnel Mr, Johnson said the airlines' policy has been to hire Canadian-born pilots in preference to British-born fliers, He also said only six United States ex- perts were employed, none having permanent contracts, "Old Faithful" geyser broke away from its 65-minute schedule on June 19, 1936, and spouted twice within 80 minutes, It then waited 92 minutes 2 J Shegrestern service sometime fn y J » tal min' before erupting again, 1 ra in Giant Hornby T ransmitter ist Word In Modernity from the tower or antenna in the form the visitors' gallery, and control all - anadiai pa Ee II Fe Al Ta ap Ar, A ALE R SR EF SRL An AE EG AE Sle SER ie NG Happ FR Ny SUIS BIH ET IE RAL HERS oa Blind Witness "Saw" Murder Is the Ouly Man Who Provided 3 Clue to Slaying "A slaying "witnessed" only by a blind man gave Philadelphia police last week a mew angle on crime. Detective John McEnroe said Frank Reynolds, 69, sightless former circus performer, related a tale of two men rushing silently into the Reynolds: rooming 'house and shooting a man identified through fingerprints as Samuel Goldstein, 41. Reynolds, who became blind 10 years ago, sald he knew Goldstein as "Samuel Fuhrman" and that he "sometimes would drop in for a talk." Reynolds said he and Goldstein were' sitling in the kitchen last night when the doorbell rang. "He was going to answer for me, but I told him I would go," the blind man said. "I turned the latch of the door and whodver was on the steps pushed right in 'and another man followed him," Reynolds sald he closed the door and was returning to the kitchen when he heard a shot. Then, he said, the pair elbowed him aside and fled from the house without saying a word. Detective McEnroe said the finger- prints of Goldstein identified him as a man with a record of arrests dat- ing back to 1910, The dock at Southampton, England is the largest in the world and is cap- am r Bix months as master of ceremonies of the Chase and Sanborn Hour has revealed Don Ameche as the "man of a thousand voices." He has the light touch necessary to an M.C. and he runs through the gallery of charac- ters in almost any dramatic library without difficulty, One Sunday, in the broadcast over the NBC-Red Net- work at 8 p.m; E.S.T,, he is a growl- ing -racketeer, the next he is Henry VII], or an Italian peanut vendor, or a French painter, or a fisherman, or a doctor. Yet they all sound differ- ent, none of them is Ameche him- self. He can project himself into an almost infinite numbér of personal- ities, but his own is probably best re- vealed in the competent manner in which he runs the show as master of ceremonies. As a co-worker of Char- lie McCarthy, he is perfectly willing to submerge himself as straight man for a ventriloquist's dummy. Up-to-date Farm Comment To our rural friends we might sug- gest listening to Farm Comment, broadcast every Monday, Tuesday, Wednesday and Thursday from 12.45 to 1, noon, over CRCT. The com- mentator, Norman Hogg, tells us that eleven prizes, totalling to one ton of feed, are offered to listeners for let- able 'of berthing eight of the world's largest vessels at the same time. ters giving personal opinions of the programs and suggestions. Mr, Hogg Around | The Dial RADIO HEADLINERS OF THE WEEK liscusses questions of general interest to farmers and gives up-to-the-minute prices and quotations, From CKCL comes news of a mam- moth Christmas party to be held over the air for the shut-ins, The broad- cast will take place on Thursday, De- cember 23rd from 2:15 until 5, On this program will be heard many of your favourites of the air, We tried to get several names for you, but apparently it is all to be a secret but definite asurance is given that it will be something worth listening to. Modern Symphony Orchestra Among the leading musical pro- grams produced from the CBC studi- 03 will be Streamline, originating in Toronto, and heard on Thursday, De- cember 30th, at nine p.m. Percy Faith will direct the modern sympho- nic orchestra in his own specially ar- ranged selections. .Dorothy Ault, popular young songstreds, and the Fashionaires$" a novelty trio, will be the guest artists. i Those two young sophisticates of the piano, Lou Snyder and Murray Ross, appear on the commission's first scheduled spring program. They are now heard every Thursday at 8:16 p.m. over the commission net- States. The last reports home that Reginald Stewart is negotiating wit work in Canada and the Mutual Broadcasting System in the United the boys for an appearance on one of the Promenade Symphony Concerts. To give you an idea of what the, boys do in their sparg time, Murray has become an éxceptionally fine organ- ist, and Lou has been spending his time blowing away at a sax, An all star Varsity show will be heard New Year's Eve over the NBC Blue-Network at nine o'clock. Under- grads from several eastern American Universities will participate to make the program a hundred per cent. Col- legiate, This should 'prove an inter- esting feature. All the performers who will appear will be Students, and information regarding them and what they will do is being kept quiet. We take it anything can happen, and probably will, Happy New Year And so as this will be the last column to appear in 1937, on behalf of the publishers, the advertisers, and yours sincerely, we wish vou joy and happiness no end through the years to come, CANADA-1938;: IMPERIAL TOBACCO'S INSPIRING PROGRAM Every Friday Night on a National + Coast-To-Coast Network 1 kl iL | pA CHAPLEAU CHO BAY ¢ HR RE INES THESSALON wEBBWQQD | BLIND RIVER ESPANOQLA MASSEY Twice each week day The Torontd 'Daily Star broadcasts news over the Corporation's new high-powered station CBL, Toronto. Mornings--8 to 8:1 Evenings--6:15 to 6:30 P.M. Canadian Broadcasting 5 AM. --on one of the highest-powered stations in all Canada--50,000 watts -- covering practically all - Ontario--on an air-channel free of all interfererice-- POWASSAN COBOEN SOUTH RIVER PARRY SOUND " P GRAVENHURST AR clear as a bell. RUSSELL MINDEN WOODVILLE FENLON FALLS SOUTHAMPTON BANCR PORT ELGIN BEAVERTON HAVELOCK oF PAISLEY » PICICETON aes ty SUNDERLAND RANEPID KNOw STOUFFVILLE CAMPBELFORD MiLowAy FORDWICH OE RAoFoRD Te NORWOOD TEESWATER GRAND VALLEY Ur SORT PERRY OESEROMN ZURICH HARRISTON TOTTENHAM BOLTON RIDGE gronD . PALMERSTON ATHUR oo BLYTH Lora -. STREETS VILE rT new WATERDOWN, PARK Jon Ew HAMBURG | APAIN ALVINS TON re To >ATE : WHEATLEY KINGSVILLE Y TAVISTOCK PLATTSVILL NT SMITHVILRE 'or PERE TON MERRITTON NORWICH BuRFeRD HAGERSVILLE N JARVI EMBRO ANCASTER v THE TORONTO DVoN | Bg Get your news Red Hot--news from all 'the world--brought to you with the immense facilities of Canada's Greatest Newspaper. SHAWVILLE LANARK J ' MORRIS i MERRICK VIL ARMORA Pic TPORT ; BUCKINGHAM HAWKESBURY ALEXANDRIA | with_each- package; thére-is-no---coin-- A Voie Building Code For Canada National Research Unit to Draft Model for Municipalities The National Research Council has approved preparation of a model build. fog code for Canada and has formed an administrative committee to sups ervise the work, The announcement followed a pres liminary conference {n- Ottawa at which it was suggested a code should be drawn up to serve as a model for municipalities wishing to enact bulld- ing by-laws but lacking the money to conduct investigations themselves which would guide them in such work. Co-operation of Authorities The council said that 'by enlisting tha ¢ooperation of outstanding authe ovities in the field of building cone struction throughout the country, it is expected that the code when complet- ed will be a major contribution to the improvement of the standard of all types of buildings in Canada." Theo organization being established fs under honorary chairmanship of Finance Minister Dunning and active chairmanship of Major-General A. @G, L. McNaughton, president of the coune cil. A. F. GIN of the council's research information division, 13 general secre. tary, Advisory Committees Three central committees will be formed to deal with main phases of the work, covering construction, fire protection and requirements bearing on health and sanitation. They will be under chairmanship of Nicolls, Smith and Ferguson, respectively. All construction interests and manuface turers of building materials and sup- plies will have opportunity of present. ing their views. So findings of the committees may be scrutinized by all authorities inter- ested, an advisory committee will be established. It will consist of federal, provincial and municipal authorities, professional associations, and indus- trial or trade associations organized on a national basis. The Case F or Advertising Named as the Biggest Educational Force In Our_ Modern Civilization Ee RCN TY "When I hear people criticlzing the amount of advertising in-their news- papers and magazines--or over thelr radio--it always strikes me as a com- pletely selfish attitude," thus "Market- Ing" quotes Miss Margaret Brown, speaking at a meeting in Toronto. "What manufacturer is obliged to furnish us with free radio programmes --or to make available to ug the won- derful service given by our newspa- pers? What would it be like if we lived in-a world without advertising? How would we learn of new products --new services available to us new discoveries? Our whole intercht in lite would quickly shrink, until we were, in effect, living in a small, re- stricted community without those es- sential contacts with the outside world. If the money spent in advertis- Ing were refunded to the purchaser small enough to take care of the tran- saction. } ) Ralses Living Standard "Advertising has done more to stim- -- ulate buying than any other factor. When we buy advertised products, we know that we are doing business with manufacturers who are willing to stand back of what they sell. "In those countries: whero advertis- ing flourishes (Canada and the United States principally) we find people with higher standards of living. We find LY on oe TA en RA ered US hme more intellectual people--people with more time to do things, largely as a result of improved products given to us through advertising. Results In Price Reduction "Advertising has done a great deal (more than any other force) to in- icrease production, and has brought LES, about a consequent reduction in Sa prices. Automobiles are a case In point. Fifteen years ago they cost twice as much--and yet today they are infinitely better and more reliable. Electric light bulbs today give twice ag much light for the money. "Life insurance companies aro giv- ing us booklets and information which help us toward healthier living--and at the same time enabling us to build up an estate on small weekly or monthly payments, Food manufactur- KN \ ars have model kitchens go that thoy ALLEY may give us new and tested recipes. i LE Standard Quality Price rig ed a "Advertising makes goods available ai to us--at a standard quality and a " | standard price--ivhether we live in a hamlet or the largest metropolis, Any criticism of advertising is. small in. deed compared with the disclosures NL which could be made of firms and pro- ducts where there fs no advertising, 2 and no written guarantee that wo are 3 oven getting what we pay for, "But advertising has taken the guess out of buying, We know that 4 advertised products have to live up to high standards of quality, And in buying advertised brands, we are do- i ing business right out in the open AN with firms who are reliable and ready . ; to substantiate all the claims made Ke for the products they sell. "8o let us appreciate advertising « «eA foros fa our modern olvfin: for what it is--the biggest educational J oN