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SUBSCRIPTION RATES 'carrier: Uc & week. Uy mail: in the nited States, $5.00 a year. TORONTO OFFICE; Bond Building, 66 lNemperance Street, Telephone 0] delete oon. Ba. D. Tresidder, representative. REPRESENTATIVES IN US. Powers and Stone, Inc, New York and Chicago THURSDAY, FEBRUARY 9, 1928 SESS = tte THE STORE CLERK AND YOU It makes quite a difference what kind of service you get from the people who hand over goods to you in a retail store, Do they just hand them over, naming the price and then turning away with a kind of indifferent look? Or are they so anxious to sell to you, that they do not stop to consider what your wishes and needs are, but just try to put over on you whatever they think you will buy, and do it in the least possible time? ' Those kinds of service you frequently . gee in stores when you go away from home, where the clerks never saw you before and ! never expect to see you again, * ™ When you buy in Oshawa you get per- , sonal attention, because the home store peo- . ple know you, or at least wish to do so. They : consider not merely selling to you this time, ; but pleasing you so well that you will come | again, THE MAGIC MEDIUM Educated buyers, that is those guided by ' experience and not chance in their daily shop- ping, have learned as part of their education "that while not all advertised goods are the - best, all of the best goods are advertised, © Quality goods and quantity advertising, . meting in unison, have broken more sales re- pords than the best sales managers and larg- "est sales staffs, Hardly without exception . one shops at the stores which do the most advertising and buy the most advertised ar- ticles, But they do not buy at the same place and the same thing twice if the service .and the quality are not "as advertised," A prominent New York architect recently revealed that when he built his own home he used standardized, nationally advertised materials, Experience taught him the best is to be found among the makes and brands most widely advertised, . The public will beat a track to the door o; the man who builds the best mouse trap, but not until it learns of the perfection of the trap and the place where it is to be found. When the builder had to depend upon the advertising of his mouse catcher by word of mouth months and years passed before the announcement of his discovery reached the ears of any considerable number of pros- pective customers, But that was a primi- tive means of transmitting information, To- day newspaper advertising would have the path beaten to the door of the mouse frap inventor within twenty-four hours after the perfection of the rodent devastating device. i CHARM FOR MEN i ---- In these days of equality of opportunity between the sexes, why not a new slogan-- #Charm for Men?" Much has always been heard about charm for women. Indeed, the old-fashioned finish- ing school existed for the main purpose of supplying this all-embracing commodity to the budding debutante, Without it she might have beauty, brains and pulchritude, yet be socially a wash-out. One can understand why this was so. Wo- man's charm has been developed as the chief asset in seeking her life's task, matrimony. It has not been cultivated for her sisters' sakes, but for man. Man has been woman's job, and she has prepared herself to win him as baseball players prepare to win the pennant--by intensive training. Poets and painters have listed the points necessary to charm in women, and women have usually managed to keep abreast of the changing standards. All of these dictators have been men. No woman has yet risen to tell the oppo- site sex what it must do to charm fair maid- ens, but that time may be mear at hand. Nowadays women can find a thousand jobs outside matrimony, and many prefer some of the others to matrimony. Man has to face an increasingly dangerous rival -- economic {The time fs coming when 2 man who { NO SATURATION POINT Much is heard on the streets of the satura- tion point in the distribution of automo- bile industry, of the time when the pendul- um must start to swing back, closing auto- mobile factories and curtailing production in others as it moves backward, What is the industrys' answer to these conjectures and prophecies ? - There is now one automobile for every six persons in the United States and the in- dustry predicts one car for every three per- sons within a decade. In the city of Detroit one person in four owns an automobile and. one in three holds a driver's license, Although this year has shown no remark- able improvement in other industries and business generally several automobile manu- facturers report record profits and the in- dustry as a whole has enjoyed an excep- tionally prosperous year, The "saturation point" in the automobile industry is too speculative a subject to be worth serious consideration, Those who pre- dict it make the mistake of ignoring possible new uses for this mode of transportation, They forget that the automobile has passed the luxury stage and is no longer a pleasure vehicle, that it has become an indispensable vehicle of universal transportation, As long as the transportation needs of the nation grow, and their growth is rapid and constant, new uses and new users will be found for the automobile, BLASE Contrary to repeated reports the last horse and driver to be affrighted by one of the fruits of modern inventive and industrial genius have not departed from this globe. A man whose horse ran away upon first looking upon a steam roller described the engine as "an unsightly iron monster, with a boiler, cab and a fire and fuel chamber, mounted upon large, heavy rollers and emit- ting loud and unseemly noises in its opera- tion," With a little editing this man's descrip. tion would have served admirably as the description a country squire might have given twenty years ago of a "one-lung" au- tomobile which had raced by him in a cloud of dust at the terrific speed of eight miles nn hour, Such incidents are provocative of much laughter and derision on the part of a generation which through constant asso- ciation has learned to look upon the steam roller and the automobile as commonplace objects, People who have been reared in cities and towns amidst every engine and device known to this ultra-mechanical civilization, can no more sympathize with the excitement and amazement experienced by those who | see them for the first time than the pre- historic could sympathize with the feeling of awe which would pass over the modern ur- banite if he was to encounter a real flesh and blood Dinosauria, EDITORIAL NOTES |, Many of us save for a rainy day as if we only expected a shower. : The herd thing about saving a dollar is you must save it every day you have it, Many divorces are caused by two people who are in love with themselves getting mar- ried, There seems to be an opinion on the part of many who. invested in recent get-rich- quick schemes that they didn't make it, [Bit of Verse ed : "The girls and women of France, Germany, Switzerland, Czecho-Slo- vakia, Austria, Hi and other En vice ine long hair, have within the pa two years fallen der their influ ence of the fad" As a result of the great ape of the bobbed hair craze there is al- most a dire scarcity of false hair for the creation of switches and trans formations, Mr, Simonson is President of the Societe Anonyme des Coiffeurs Mo- dernes. 'habitually cold is due to one or TOWNSHIP SCHOOL BOARDS (Amherstburg Echo) Bditor Malcolm MacBeth, of the Milverton Sun, believes the gen- eral consensus of opinion is that the township school board will be again introduced by Premier Fer- guson, who is also Minister of Education at the coming session of the Legislature, and after op- | portunity has been given for dis- cussion it will be withdrawn. The bill, Mr. MacBeth says, is not | popular in the rural sections of Ontario. The Premier has hopes, | however, that the bill will event- | ually become law, but it 1a not belleved that he will use pres- sure in forcing it through. Town- ship boards would undoubtedly 'have disadvantages as well as merits, but while rural opinion against such measure continues hostile, it {8 not probable that it will become a part of the statutes. LET THEM LIVE (Ottawa Journal) A Seafort, Ont, man, while out hunting last week killed a garter snake two feet long which he saw crawling on the snow. "But why kill it?" asked the Toronto Star. "The impulse to do so is well-nigh ir- resistible but it is misguided, The French government is paying real money to import garter snakes from this continent to combat field mice which are a menace to agriculture." Nearly all snakes in this country are useful and desirable living a Pours By Jomes W Barton, M.D Registered in Accordance with the Copyright Act, COLD FEET Perhaps you wonder why your feet feel cold in bed and the rest of Your body feels fairly comfort- able, You quite naturally think that the skin is at the same temperature in all parts. However, experiments show that this is pot true but that some parts are warmer than others. A French physician has recent- ly conducted an interesting experi-' ent. He took the temperature of 12 children aged fourteen years, and after having them remain in bed well protected by covering fur a certain period, he found that the skin temperztu:es were practically all the same. However, he also found that eer- tain parts of the body were warmer than others, the temperature st the waist being about 10 degrees warmer than at the soleof the foot. Where the subjects are expusved naked to a temperature of 68 de- grees F., the feet cool after a few seconds; at the end of three hours the temrercture of the waist is 86 degrees F.; that of the feet is 75 degrees F. Now aithough it is mpatural for your 'feet to be cooler than your waist, the fact that your feet are two causes, or to both. First, you may take some of your mental problems to bed with you, and the blood is busy up there. doing its work. An interesting story may have your mind greatly excited. ° Perhaps you have eaten some food and the blood is about the digestive organs. THE RESTFUL HOUR God, to rest in, made a bower, Simple leaf and honeyed flower, Fragrance mingling with the vine, Rootlets drawing life divine From Nature's breast; And for the rest-- Humming birds and bees impassioned, From His love He fashioned. A trinity of these, h Of honeysuckle birds and bees God made into a bower; And then he made the restful hour. ~--Robert T. Trotter. 5 a little thought. For instance, raising on the toes a number of before you are ready to go to »' will not o~ly draw the blood customs and instituted reforms suggest. in the report tabled in the house of commons jobs at fat salaries need not be ex- cited over the suggestion in the cus- Joakeq dea Cities toms report that a national revenue thority, It is understood this board will never be appointed, Mr, Euler has pleased business men all over [the evelope the country by appointing highly [ing nothing in it but news and qualified appraisers, months ig government es nted with supreme au- love.--Detroly News. ways for automo- Star. Nothing irks a genuite college boy any more tham shaking out from home and find- StoBIEFORLONG © STOCKS BONDS GRAIN BAY AND WELLINGTON STS. a 11 King Street East, Oshawa -- Above C.P.R. Office Phones 143 and 144 QUEBEC APPOINTS COUNSEL FOR POWER RIGHTS HEARING Quebec, Feb. 6.--Charles Lanctot, K.C, Deputy Attorney-General of the Province of : Aime Geof- frion, K.C,, and e Lafleur, K. C., have been appointed as counsel sel for the e of Quebec in the matter of the reference to the Supreme Court on the question of the relative rights of the Dominion and the Provinces in relation to the proprietary interest in and legisla- tive control over waters and water powers within Canada. With the new Osthophonic Victrola the music is real---you may have any kind--- and you may have it when you want it. There is always a "first time" during which we form certain' impressions that never again jeave us. So 0 Jt is with that amazing new instrument, new ophonic Victrola, Whether you first meet it durin = or night,--you will never forget that great ps at bearing res) singers, ral players, orchestras,--real music, i hs, --gruff basses,--all there! big magic put them there ?--to them for you, in such profusion of choice, at the precise moment you command ? The nev Orthoph Victrola * Victor Talking Machine Company of Canada, Limited, Mestrest ne Exclusive Dealer in Oshawa D. J. BROWN heart muscle, and you shold nave, KING STREET WEST onic ' Trade Mack Rog'd WwW. A. Hare OPTOMETRIST . 3 King St. W. Phone 838 PHONE 189