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a ST oan Ba Tv I u THE QSHAWA DALY REFORMER (Established M70) + gE a x member of the J Newsbarers every afternoon at Oshawa, , Limited; , Secre re Oshawa Pally Sonstian 1 dian From, 1 pov Boning Jy yoo Audit Bureau of rahi bh hy SUBSCRIPTION W/ MATH " Delivered by carrier: Counties of Ontario, PE. and Noth . Bs 4 year; elsewhere in Canada, $4. ed States, $5.00 a year © 407 ond Building, 66 Tempera Adelaide 0107. H. D. Tresidder, representative. . REPRESENATIVES IN US. & Year ng Powers and Stone, Inc, New York and Chicago, = = Bo == 0 I¢ MONDAY, NOVEMBER 28, 1927 WHAT ADS SHOW very dewpAper and magazine affords an opportunity for an interesting and informa- tive experiment in advertising and business, From computing the amount of space devoted ta advertising each class of product and com- them one obtains a fairly accurate knowledge oftrade trends, One magazine, widely used by national advertisers, contained, in one of its recent issues, fifty-two pages of advertising, These pages were apportioned as follows: 11 to business and office equipment and supplies, 8 to automobiles, 5 to state, community and resort advertising, 4 1-3 to radio sets and accessories, 4 to household furnishings, 8 to . vailroads and steamship lines, 8 1-2 to tooth , shaving cream, hair tonics and health, 8 1:8 to food, 1 1-8 to clothing, 1 to Jovan, 1 fo educational institutions, 1 to pianos, 1 td life insurance, 1-8 to tobacco, 2-8 to play- ing-eards. Under the same test your newspaper de- votes approximately 76 per cent of its ade vertising space to wearing apparel and household goods, and divides the remaining 26 per cent among automobiles, toilet ar- ticles, jewelry, medicine, real estate, food, insurance, radio, musical instruments and theatres, What does such an analysis show? It is i' first a barometer. of business, accurately : ; estimating the relative demands for the var- fous classes of merchandise and revealing to * the reader what the public is buying. LIMITING SPEECH In his 'several years of despotic rule Pre- €' mier Mussolini has done much in emulation i 4 = a of the tyrants of old and little that deserves emulation by democratic governments of today, While he has established many pre- cedents for gnodern times, all were taken from the bag of tricks of the Napoleons, © Caesars and Bigmarcks of history, There . is one exception, Even democratic Canada could profitably "sdopt the 'Mussolini plan of limiting public addresses to two days in the year, Cer- tainly they don't tire and waste the time of i the Italians any more than of Canadians, al- -- § though there is a. little more variety here than in Italy under fascist rule, A niche in the hall of fame and a place in the hearts of humanity are reserved for the first Prime Minister sufficiently humane : and appreciative of the value of his own time to ban speeches on all but two. days of the year, Picture 'the newspaper "space that would be conserved and the wear and tear that would be spared radio sets, chief exegy- b tives and the public .if politics] Addresses - were limited to two a yesr, - Canadians. would. 'not rise in revolt if tyr- anpical authority prohibited all manner of public speeches, if past expressions of public opinion are to be taken at their face value, But there is 8 resl danger that they will some day rise in reyglé against the after-dinner sroch, The popularity of the luncheon ©. 3 might tend to refute this if it were not ¥ own that 8 heavy luncheon and a light 'speech combine to lull the tired business men into » much-needed afternoon siesta. It was to be expected of the far-seeing, imperialistic and dictatorial Mussolini thst would spoil 8 good ides by putting it to base uses. Of course Italy's two days for _ duce better newapapers, THE OSHAWA DALY TIMES, MONDAY. NOVEMBER 28, 1927 tice of reading from thave to five newspapers a day, instead of one or two, are some of the reasons ascribed for the general increase in circulation, The public is more interested in mews- papers for two reasons. Comparison of the papers of today with those of twenty years ago will suffice to show why those of today attract more readers. And it is evident that the masses are more alert, more interested in public affairs and current events, and more consistent readers than ever in the past. Thia growing intelligence of the pub- lic is reflected in the large sales of books on history, science, philosophy and biography. Canadians wish to be informed as well as amused, Competition has forced publishers to pro- Each publisher has striven to give readers greater value, Today newspapers are better printed and easier to read, And circulation managers have procured new outlets and devised in. genious methods of delivery to make their "papers accessible to greater numbers, Another considerable factor in the in- creased circulation, especially in cities, is the fact that even among those who, in the past, have been content with the frothier types of papers, there is a developing interest in the more serious, general news of the day which rompts them, even while adhering to their at newspaper love, to supplement their reading with another paper devoting more space to solid reading and informative news, WHAT MAKES A CITY? For communities to be vainglorious is as natural and human as for the individual, Man of both sexes and all ages dearly loves to talk about himself, point out his little ex- cellencies, emphasize the good deeds of self and make for himself a niche in the hall of fame, The community is a colony of men and as such must display the traits of men, Next to boosting oneself men and women prefer "selling" the home town, Among their own townspeople they discuss the fine points dnd peculiar advantages of the home town in contrast rather than comparison with the neighbouring "burgs," Every visi- tor and stranger in town must hear the whole history and note the progress of the community, The Canadian people are in- variably patriotic and loyal to nation, pro- vince, county, town and self, Among community institutions mest prized and proudly displayed three are es- pecially outstanding. Good churches, good schools, and good streets, People talk of their fine stores, their ornamental public buildings, their prominent citizens, but first and last they are concerned with their churches, schools, and streets, The town or city seeking a higher popula- tion cannot better obtain that end than by building modern streets, providing their children with suitable school buildings and erecting monumental church edifices, Ask the prospective citizen what he would de- mand for his adopted community and he will say without hesitation, "schools, churches and streets, the best that money can buy," Until it has provided the best in these three necessities of modern life no communi» ty has done its full duty to its citizens, EDITORIAL NOTES In the old days they didn't call them "young intellectuals ;" they simply said they were untidy, A very curious feature of the ordinsry pmnesia case is that the victim is invariably identified by the creditors, Another needed invention, suggested for use in the ppartment overhead: A player- piano roll with no perforations, Some of our movies depicting high life appear to have been produced by that half of the world that doesn't know how the other half lives. Women sre now known as Home Engin: eers. Dad still retains the honarary titles of ipo, brakeman, conductor, switchman, Bit of Verse "MATERNAL LOVE" Night gathers me up in her arms And gently lets me rest, She cuddles close my drowsy head Upon her ample breast. Bhe draws the blinds against the light To shade my weary eyes; And o'er me spreads a coverlet Of soft-tufted skies. She guards my slumber tenderly, Then lifts the curtain grey; And greets me with a rosy smile, And bids me glad "good-day!" Origin of "The Lost Chord" a t e een hot ghar, the p- Se ers, but not one a -- ah son s had the material which has heen, to Mr. Her- bert Sullie "Nr. Newman Flow- er, and w an Hives "Sir Arthur Sullivan, Letters and Diaries" (Cassell 21s net), the char- acter of an authorative work, "There is nothing in the book which will appeal more strongly," says the Weatrinstor Gazette re- viewer, "to the 'Gilbert-and-Sullivan" worshipper--and his name, even Raw #8 legion--than the light it rows on the f boration of the two men, with its obvious affection, its differences and its Yuasrels. here was never, perhaps, a more rfect tolishoration than theirs. ach of them, one brilliant success after another suggested, was the nat- ural complement of the other, And yet each of them must have been a trying collaborator--Gilbert, touchy, irritable, as quick to take offence as he was to resent the idea that his judgment might be fallible; Sullivan, a constant invalid, often troubled by the notion that light opera was keep- ing him from higher things, _disin- clined to work until procrastination had reached the last possible limit and then starting at midnight to make beautiful music for countless hours on end. "That they should disagree, from time to time, was not surprising; and this biography shows us that they did it much in the way of a couple of boys quarreling about nothing in particular and each strug lin against the inclination to 'clim down' and shake hands." "The Lost Chord" One of the most interesting chap- ters in the book deals with the com- position of the music of "The Lost Chord." Sir Arthur Sullivan was sit- ting at the bedside of his dying bro- ther and the authors state: "His brother appeared to have dropped no Slater a "hur Sulli- van drew together some odd sheets of paper a ached out We ap plete senting t RH prods PLY a eo the Tat it beginning - to. end, while he sat beside the bed of the brother who was so soon to pass, wy was his last Lomposition for months, When, on February fH rederic Sullivan died, his bro- ther ceased to compose. . "Just as his 'In Memoriam' had| HB been his tribute to the memory of his father in 1866, so was 'The Lost Chord' his tribute to his brother in 1877. When it was published a few months later the song swept through Eng land as an anspiration . . . . 'In later years the first phono- graph record ever played in England was that of Mrs. Ronalds singing this song, and it was performed in Sati: van's drawing? room. All musical society was there to hear the new invention--actors, . musicians, sing- ers, Clara Butt, and all that uprising school of young singers that seemed to encircle her. hen the instry- ment scratched its. indecorous way into the first motes of 'The Lost Chord,' and the voice of the singer rang through the room, clear, reson- ant, nearly a hundred people stared at each other in blank amazement, They might have been early Britons stained with woad, and somebody-- some magician--had a freak drop- ped down among thenMhe first motor car. No ope spake, The song--yes, it was clearly Mrs, Ronalds sing- ing, and yet she stood there smiling at them. "The song finished on the grand 'Amen' A man went up to her and said: 'God gave somebody a brain to invent this instrument so that we should never forget your singing. But it was quite unnecessary.' "A pretty compliment, but the speaker lacked vision. A new epoch in musical recording, a new addition to music had begun, and had begun with 'The Lost Chord." What Others Say NEEDS A SHOT GUN : (Border Cities Star) Fifty-two passengers were slain yesterday when a Juarez-Mexico train was attacked by 500 rebels, Sir Henry Thornton has his hands full in attempting to solve Mexico's railway problems. CANADA'S FOREIGN TRADE (Ottawa Droit) (The Hon. Mr. James Malcolm de- sires that published statistics should show the differences between our ap- parent and our real foreign trade, as the comparison between the two would i us to make a better an- alysis.) Statistics of this kind would also help us to understand exactly how our products are distributed abroad. We should be able, for ex- ample, to ys for the distribution of fifty or sixty million bushels of wheat which Great Britain distributes for us without even receiving the wheat in her ports. Thus our ap- parent trade, the trade on which our reputation is built, would expand and Europe 'would end by knowing that it is Capada and not the United States which is the granary of the world. BUT THEY DID (Mail ang Empire) Telephone and motor cars may have added "distractingly" to a pre- mier's labors, as Mr. Baldwin says, but it is dificult to imagine how early premiers managed to get along without them. RANDOM HIT (Cappers Weekly) Junkman (at back door): Any old junk you want to get rid of, lady? Lady: Yes, just a moment and yl] call my husband. THE PRODIGAL RETURNS (Kitchener Record) George Young has returned to To- ronto to live, but it is mot likely that he will be given the chance to refuse an invitation to 8 second pub- lic banquet, ALL GONE WEST (Toronto Globe) The Prairie Provinces have also captured most of the prizes for honey at the winter fair, hat has gone wrong with Ontario's bees? IMMIGRATION (Le Deyoir, Montreal) Immigration which is not on 2 properly organized basis may push Canada out of the orbit of reat Britain into the orbit of the United States, Those who demand at any price a quota of British immigrants more numerous than any others, to maintain the balance and to guaran- tee to Canada the permanence of its actual ethnic character, are therefore blind or short-sighted and do not see behind the deceiving veil of immediate realizations, the abyss which threatens to engulf them in the end. AS BAD AS AD AS THAT {Guelph Mercury) signs on city streets are i generally Siregarded as are the stop, look and signs at the approach to every fisten signs crossing. INSTALMENT BUYING (La Presse, Montreal) the United State by all economists, financiers and industrialists, that the extension given since 1919 to the sys- tem of credit gales by the payment of instalments, bas been the principal LIFE IN THE COUNTRY (Quebec Action Catholique) If we want to prevent rural de- population we must make life toler- able in the rural districts. And it is very certain that we shall never bring this about 1f we force the consumer in the rural districts to pay, as too often happens nowadays, two or three times the transportation cost of the provisions which he has to buy, ANOTHER SLAUGHTER (Chicago Daily News) Now, to show our true American spirit, let us all join and murder the king's English. Crisp Comment It's getting so a man brags if his wife is able to boil water.--Border Cities Star. Keeping up with the Joneses is easy' compared with Christmas shopping. --QOwen Sound Sun-Times. Lipstick may improve a girl's looksability but they never improve her kissability.--Glasgow Herald. Is the food supply vanishing? asked a scientist, Sure, three times a day regularly~--Noriolk ledger- Dispatch. General Chaos and. General Star- vation have been aded to the other generals in China, -- Brantford Ex. positor, Sometimes the man who wakes up and finds himself famous goes to bed again and sleeps it off. --Boston Transcript. We read of a Scotchman who asked his friend if he could direct him to "a nice reasonable post- office."--Galt Reporter. What would a cigarette smoker do if ordered to consume his own smoke, like the Pittshurg manu- [acturers?~--Toronto Telegram: Maybe it is only a coincidence that as soon as Mr, Bennett leit for Ottawa Mr, King hurried away to Washington --Hamilton Herald. Now You Tell One A visitor to an art gallery, on be- ing asked whether he preferred pic- tures to statuary, said he preferred the latter, as "you kin go all round the statoos, but you see only one side of the picters." ANGLO-GERMAN In one of the New York courts a young German immigrant was called upon to give evidence. "Now, Britz- mann," " said counsel for the plaintiff, "what do you do?" "Ah vos bretty yell," replied the witness. "I am not inquiring as to your health, I want to know what you do." "Vork" "Where do you work?" continued counsel. "In a vactory." "What kind of factory?" "It vos a bretty big vactory. "Your honour," said the lawyer, turning to the judge, "if this goes on we shall need an in- terpreter" Then be turned to the witness again. "Now Britzmann, what do you make in the factory?" he asked, "You vant to know vot [ make in der yactory?" "Exactly Tell us what * Jou make!" "Eight dollars 2 week It is mow universally believed, in fish" Bertha--"And they are keeping Sherr, engagement a secret, arent s--"Well, that's what they everybody." REDS SHOOT FA "HATE TAR- 8" At 80 per cent of the Soviet fac tories in Russia the workmen engage Sadly an rifle practice. The propa- anda department of the commissariat o education is supplying them with s, which ake Ane fo form of ly hated persons. of the for: por targets is a et tare Sir Austen Chamberlain wearing the famous monocle. The factory chiefs give a fo the workers who hit An effigy of Vice Presi- are dent Dawes is also used, the bull-eye being the genéral's pipe. Ww Interest has been created that Toy is to provided wih aM : 3m ine inion, feast iho a nancial vealiai faing the for s institution in LA of Nova historic, scenic and recreation: vantages, That, the new "Lord Nelson Hotel," as it will be known, is solidly supported on a business basis, as well as on grounds of civie B ride, is shown by the fact that the Canadian Pacific Railway has ser over a half inteyest in the Si which Company's hotels are notable among the leading chains, This Company will direct to a large According to E. Beatty, Chair- man and AR My of the Canadian Pacific, the present conditions in Halifax and the Province of Neva Scotia, in every way faut y building of the "Lord Nelson, nt The new hotel will be in kee! wl with the historical charm of Nova Scotia, the name itself recalling an epic of British history. The build. fug, from an architectural stand. po nt, will be carried out in T- gian style, the type of architecture extent the Management of the hotel. | ed prevent in Lord Nelson's time. rafalgar Day, October 21st, saw the first sod in its construction turn- and work begun on a building that will be 'in keeping with the importance of Nova Scotia's capital. The location of the "Lord Nelson" is one of the outstanding features of he, the new venture, It directly front: e famous Public Gardens, the pride the residents of Halifax. These The Pr gained a of the i into this By cover many acres and are mer Waeevile Park, the station, harbor and b ness district of the city. and historic attraction. government last summer by rail and water creased 50 per cent over the season of 1026 "Lord Nelson" at Halitex Among Dominion's Finest - Club, Point Ple ovince of Nova Secotig wide reputation for eel Some. id ncrease in tourist tva province is gathe! reports that wisi Residents located in the heart of the city at|Halifax feel that suck an instit the corner of Spring Garden Roadas the Lord Nelson, which Ww and South Park Street. Around {opened in less than a year, will this paradise of flowers, radiate the | further impetus to commercial North West Arm with the celebrated | tourist traffic through this e CANADIANS FIGHT IMMIGRATION RULE Citizens Along Border Ask Ottawa for Legis- lation Buffalo, N.Y., Nov. 27. -- Vigorous protest by the Canadian Frontier Chamber of Commerce against the new border crossing regulation to- gether with a proposal urging if necessary that the Canadian Goverp ment adopt legislation to protest Canadian rights, marked activities in the battle over the new immigra- tion order, The chamber comprises the local bodies in Bridgeburg, Crys tal Beach, Ridgeway and Willough- by, Ont, The resolution protests against the immigration regulation, effeciive Dec. 1, which would bar naturalized Canadian citizens from working on the American side of the border, pointing out that an equal numbe: of Americans cross to the Canadian side daily and are employed there. George Hamilton Pettit, member of parliament from Welland County, hes sent the following letter to Pe ter Heenan, Dominion Minister of Labor: "On bebalf of my constituents at Niagara Falls, Bridgeburg and Fort Erie, I desire to protest to the Capa- dian Government through your de partment -of immigration Dee. 1, which is unfair. 1 desire, if neces sary, that this matter be referred to the department of external affairs in order that diplomatic representa- tion can be immediately made." Meantime interested persons on both sides of the border await ac- tion on the bill fled in the Federal Court by a British subject asking that United States immigration au thorities be restrained from enfore- ng the pew border ruling against m, GUIDE LOSE LICENSES The Tokyo police board has revoked the licenses of a score of guides and subjected them to a severe repri- mand for profiteering and for encoyr- aging their foreign clients to visit vice districts. urther reforms in proyiding ng guides for tourists are be- ng deyi The first dwilling house built en- tirely of steel has been erected at Duisberg, Germany, and contains four rocms and a narrow THIEVES SELECT DOOR KNOCKER, PRAYER BOIS Historic 1611 Bible. Oly |" Safe Because Chained to the Dek London, Nov, 25.--Sou venir hun- ters visiting England's places of historic interest have had a gf od season this year. They ! ] Anne Boleyn's knocker fre door of N, 2 Deans Cloister, Win sor. The key of the South door of Avonside Church, Stratford-on- Avon. A large piece of Roman pave ment from the Chester. Museum. Nearly 30 prayer books from Westminster Abbey. A few of these have been returned from the United States with letters of ORY. Tourists collect the small flint stones set in the mortar between the solid fabric of the walls of Windsor Castle, Anything, howeve: apol- |1 mined by small, with th beneath isfied. ers hav shle of A hab parish 3 to he e chained porting | Ww 8 Bd 1 0 be the rive | find a1 | 3 snip the ends off | ST. LAV 18CrS ; a opinion that the harne which has some conne is historic building, i their notice. It it ig 0 .| nail or a chip of wood they.ar Since the theft e been safety. hit of visitors to theran church, Stratford-pn-4 the Boleyn's knocker all 5 0 removed cers in the books lent.tg 1ippers. 1611 bible housed in "this 8 > has not been stoles plained by the fact that The fact that th to the reading desk it. Ba -- //RENCE WATER P@ (Quebec Eve: NERY : 1y the provinces ¥ heed 0 industries to explp ver of the St. La as not been harnessed in no need of money, for all engincers | r will pay. They "anada « i olutely the voice of Quebe] | the voice of Toronto that el energy wu 1 | duced by the will mot be exported thus pre » v Pa Madey: 2) £2 GELB Rpg "DIRECTLY FACING THE SEA" ATLANTIC CITY or Lu rop 2 Flan" Famous French Griii and Restaurant "be best" "MUSIC SHELBU RNE CONCERT ORCHESTRA Proprictary-Managemenh JACOB WEIKEL DOMINION OF CANADA VICTORY LOAN BONDS | MATURING 1st DECEMBER, 1927 BANK OF OF MONTREAL, at all of its Branches in Canada, { is prepared £0 accept the above bonds for redemption 3t maturity. r the convenience of owners of the bonds, the Bank of Montreal will det, and will make payment fa hn ye or by plaieg the SuSE the