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lye Bshyaton Baily Times: THE OSHAWA DAILY REFORMER (Established 1871) 3 ; An independent newspaper published every afternoon . except Sundays and legal holidays, at Oshawa, « ia, by Mundy Printing Company, Limited; Chas. . Mundy, President; A. R. Alloway, Secretary. Oshawa Daily Times is a member of the Canadian i Press, the Canadian Daily Newspapers' Association, ..she Ontario Provincial Dailies and the Audit Bureau © 'of Circulations. : & SUBSCRIPTION RATES: ik > Be liv by carrier: 10c a week. By mail: in the ¥ a. 'of Ontario, Durham and Northumberland, -' £0 a year; elsewhere in Canada, $4.00 a year; United » tates, $5.00 a year, . % TORONTO OFFICE: 0 Bond "Building, 66 Temperance Street, Telephone . Adelaide 0107, H. D. Tresidder, representative. "TUESDAY, AUGUST 16, 1927 ADVERTISING HELPS CREDIT There is one way by which a business man's credit is improved, and that is by a pelicy of consistent advertising, Bank men believe in fadvertising, for they know it pays, Their "feeling, therefore, is that when a merchant who is a good advertiser applies for a loan, that a reasonable amount of goods, bought by him on credit, is likely to be turned over quickly and promptly paid for, on account of his meth- ods of keeping his goods constantly before the public, Discriminating buyers of every class know "they can get fresh goods from the store that advertises, The merchant who advertises sel- dom has shop-worn goods, And in that way advertising helps the merchant's credit not only with the banks but with his customers, And one is just as important as the other, DESERVED POPULARITY The myth of the "luck" of Colonel Lindbergh was short-lived, Its burial grows deeper as one by one the facts back of his historic ad- venture come to light, First it is discovered that the element of "luck" was eliminated by leaving not the tiniest detail of his remark- able flight to chance, So far as human fore- sight and engineering skill were adequate to the task, everything was planned and provided for, Nor did the youthful flyer start off on his record-breaking hop trusting to luck that Paris would be sighted somewhere off there in the East. The month preceding the jump-off of "we" the young aviator spent an intensive study of navigation, especially in the method of dead reckoning which it had been decided to use, He flew with his mind filled with sight pictures of special charts, But these disclosures do not detract from his achievement nor from public estimation of that achievement, He is more than ever an idol of the people of the world and the patron saint of the romantic and adventurous, His attitude and conduct since that memor- able landing in Paris have had much to do with his canonization and continued popularity. 'Though feted, cheered and glorified, he remain- ed a modest, good fellow, Moving pictures of celebrations in his hon- our show him exhibiting undisguised irritation and disgust with fawning done over him by popularity-seeking "leading citizens." Nobody blamed him for his show of impatience and temper. And he firmly established himself in the hearts of the multitude when, learning an anti- tobacco lcague was picturing him as a model of purity and young manhood, he deliberately smoked his first cigarette in years and testily told the world nobody can hold him up as a "tin saint." CLAQUERS Felix Shay, in his biography of Elbert Hub- bard, relates that leeturers invited to speak in the Royeroft chapel in East Aurora ran the danger of having the teeth extracted from their theories and creeds by Fra Elbertus in his introduction, and of having the remaining lectures of their series cancelled if the first lecture convinced Hubbard he was no match for the visiting lecturer. As long as the foun- der of the Roycrofters was able to successfully refute them in advance, he gladly permitted others to expound beliefs with which he did sot agree in his colony. "Though Hubbard was not permitting abso- i eedom of speech and thought at his forum, no institution or organization has even approached his outpost. Conventions, societies, leagues, unions, organizations and institutions measure the worth of a lecturer or teacher by the number of beliefs and opinions they have ia common, and they admit no one differing radically with them. The human mind, at this stage of its evolution, is rarely "open." Few people will even listen to an opinion contradic- tory to their own. Most people want to hear things they already know and believe in. No doubt Dr. Luther A. Weigle, professor of religious education at Yale University, had these facts in mind when he told 5 mational Sunday School convention that liberty is being epnfounded with liecnse in these ultra-modern of crime and immorality, Moreover, he pro- bably said the very things he was; engaged to say and his audience wanted him to say. THE HIGHER VIEW How's your roof? Is it architectmally up- to-date or has it a broken back, patchwork re- pairs and decrepit chimney? What sort of an impression dees it make on the air traveler? Suppose a friend dropped in on you from an aerial jaunt, what would he think of your taste and your architect's skill? You may smile at these questions now, but the time may be near at hand when these mat- ters may cause as much concern as the state of the hedge and condition of the lawn and house paint do now, Aviation is putting the third dimension into landscape gardening and architecture. ' Extensive transportation of passengers by air and popularization of the private plane seem to be possibilities of the next century, but architects are already studying the bird's- eye view of the roof. Why, they are even con- sidering the remaking of cities so that air. farers will carry away as pleasant impressions of the town as the wayfarer now does. In Germany Lufthansa, the famous flying corporation, has appealed to architects and landscape gardeners to make German cities as _beautiful from the air as from the highways. Dirty courts, ugly building ground plans, un- fortunate grouping of buildings--all these things stand out with startling clearness from above, Popularizing the slumming party created the | sentiment that Jed to the abolition of the old ugly, dirty and overcrowded tenement house and the narrow streets of the slums in many cities, Slumming by airplane promises to do as much for the bird's-eye view of these and other cities, MAN: BUILDER Man is the builder of his own fortune, The mark he sets is the plan by which he will work and the blocks with which he will build are the hours of today. An hour misspent today is a block mislaid which must be torn out tomorrow and replaced. On the other hand, an hour im- proved today is the block laid trim and true that may he forgotten but that will stand the ravages of the storm. and leave the tomorrow for other blocks, The time allotted to man in which to com- plete his building is short; old age is the task- master swooping down upon the worker toil- ing with mislaid blocks, Men who misuse their hours of youth will spend old age tearing down and rebuilding in feverish but futile haste to spread a protecting roof over their deklining years. Not so with the man who makes every hcur count in his wuiiding plan. His walls will defy the chill blasts of old age, ECITORIAL NOTES Many a man who is confined in jail is down and would like also to be out, Not spending all you make will get you along better than not making all you spend, The only person really happy is the one who gets enjoyment out of being miserable. If saving the surface saves all, there are many saces which will last a million years, Phe days when the flies follow men home to have the screen door opened for them are here. Many a man sits around all day wondering why he doesn't get his pay raised when that is the reason, A ten-letter word meaning an old form of hold-up, now being revived: Suspenders. Of all the serial stories still running, the hardest by far to keep track of is the ehanging Chinese political situation, All a bridegroom has to dig up in Germany to get married is seven cents. All a would-be bride has to dig up is a mark. Bit of Verse ROADS A city road has a steady look And knows what it is about ; : But a country road is a eareless thing And leaps ahead with a shout. A city road is so staid and still Laid out in gray cement; But a country road is soft with dust And the feet of a day since spent. A city road must be quite straight For a curve is a dreadful waste; But a country road is a runaway That the vagrant wind has raced. Fs », --Eieanor Aletta Chafice. wee et a ---- A -- = ; JHMBR FEAR (Western Seserve Red Cat) She---What's the difference be- tween dancing and marching? He---1 dunno. She--I thought so COMMON JUSTICE (Waterford Star) In common justice it should be recognized that all automobile driv- | ors who meet with accidents on | ithe highway are not fool drivers, VERIFIED BANK OUR MONEY HERE (Kitehener Record) { Seven hurglaries netted the robbers $1. i discouraging industrial reports. MAKES AN EXCEPTION (Hamilton Herald) Mr, Baldwin thinks well of Mn. | | King, and Mr. King appears to have | 'as a Tory who deserves honorable (mention, -- { {THE BOUNDS OF DECENCY | (Robert Lynd, in Atlantic Monthly) [from their hiding plaves, (homes of the rich, robbing the: suf- made a virtue of being disgusting |ferers of their jewels and rings. 411 land their work has been praised by [Sorts of charms, manner of drugs, 'tending the territories of literature. [that could be made from plant o) assumption that animal, and mixtures of all of them, Certain writers of our time have admirers as though it were ex- | They go on the [there is nothing that a man can | do that Is not fit to {tion of the facts of lif, for an imag- inatlve purpese, hut to guide his be written | THE: GREAT PLAGUE By Jas, W, Barton, M.D, When a war, such as the Great wipes out some millions of men and women War, men, throughout of people, scourge that swept through poor and rich alike, During the panic criminals swept were used, In 1666 the great fire appeared to luhout, and that it is the business Dut an end to these epidemics in {of 'the artist, not to make a selec- | ehden. Why? Beeause it destroyed the rats that [yonders into every obscene nook and | carried thq fleas that spread the | | [corner with a courageous indiffer- Plague. enee to everything that offends the | Kitasatoa it makes the world pause at St. Thomas (think a bit, Yet we are told in a The hoard "ew book, The Black Death, that of trade ought to (suppress Such Some fifty millions of people died {from the plague in the fourteenth i land fifteenth centuries, How terrible lif, must have been in those days, and then again so late as 1709 Dr, Fishbein in review- ing the book tells us that nothing imade an exception of Mr Haldwin ©AB Quite equal the pitiful eondition incantations, all every Japanese, Dominion and Provincial Government Bonds Municipal Bonds Public Utility and . Industrial Financing of . Pours and Foreign Issues Quoted DomiNION SECURITIES CORPORATION before this invaded Established 190] E. R. WOOD, President Head Office: 26 King St, E, TORONTO 3 MONTREAL OFFICE 189 St. Jomes Street OSHAWA REPRESENTATIVE FRANK J. REDDIN MANAGER CENTRAL CANADA LOAN & SAVINGS COMPANY 23 Simcoe Street, North decoction "LONDON, ENG. OFFICE No 6 Austin Frias discovered (the organism, and that rats were the living places of these organisms, | What did this discovery mean? That every means of exterminat- | ine rats was employed. Vessels com- | ing from foreign ports had mooring | (rene, STABILITY OF THE FRANCO (Petit Parisien) There 18 no denying the fact that ithe franc Is only worth twenty cen- times and that a hundred france bil BL worth ne more than a pre-war louly and ong is prone to find, in- [deed we all find, that this is not much. But it is a great thing to | kmow that, if this is what they are | worth, they are worth it in reality, | ind that a time may come even | when they will he worth more, and [that in any case they cannot he worth less, unless we fall again in- "to the old fawnits and errors, the con- ieequences of whic hare well known, so manifest, and which {we have some excuse to regard as | a peril which has been excluded forever, | [ nur CHICAGO WAY | (Stratford Beacon-Herald) | A Canadian in Chicago had his Iew car and a set of golf clubs | ritolen at a public golf course, few days later the culprit was dis- jeovered, and a search of his home revealed the car and Lis clubs. Naturally one would have expect- | follow. Nothing of the kind. | The Canadian {ings and keep the affalr under his ilot, It was hinted that if he wish- jed to avoid having his gullet slit {with a knife or having his body per- {forated by a bullet, that was the \wisest thing to do. $30 this is Chicago! TAINIL-TWISTING IMMINENT (Toronto Globe) In his dispatch from Washing- ton, Mr. Tom King gave some in {teresting information on the pos- ¢ible reaction of the Naval Confer- ence failure upon th, politics of the I'nited States. Raving been closely connected for many years with the political life of both the Canadian and United States Capitals. Mr. King has a thorough understand- ing of British as well as American sentiment, and . he expresses his conviction that the Geneva collapse will not bring about strained rela- tions. between: the two Governments He does, however, forsee that poli- ticians in both Houses of Congress wil] resume the old familiar pas- time of twisting the tail of the Brit- ish lion. Som) of them, he says, will achieve a passing popularity thereby. NO EXPLANATION (Stratford Beacon-Herald) A Canadian who travels «4 great deal was sitting outside a garage on th, road that runs along Lake Huron; he was staying at the hotel near the garage. An American tourist pulled up, bought ten gallons of gas aad ten- dered a $5 U.S. bill in payment. Iie got his change and went on. The Canadian remarked, "I was over in the States a few weeks ago sud was farther from the border than that fellow is in this eountry, hut when I went to pay with Cana- dian money for anything I had to Lay they told me they didn't want it, or if they took ft at all they wanted to charge me 10 per cent. om it Yet they come over here and we take their momney without gues- tion." it's a point that can't be ex- pigined away, and it's not to be wondered at that it makes Camnad- jams a trifl, hot umder the collar. TRAVER FAMILY HOLDS BEUNION A TSHANERDALE Silverdale, Aug. 15.--About 100 relatives gathered to. attend the fourth annual Traver Reunion at the home of Mr. aad Mrs. Orland Me- Pherson here on Wednesday last. Officers were elected as follows: President, Robert T. Miller, St. Catherines; First Vice-President, Eugene Traver, Welland; Second Yace-President, J. R. Beckett, wi- now B8o | | {od that immediate prosecution would | hired a lawyer, | | |VoRes which ran through a metal | disk as large as dinner plates, If | | the rats attempted to run down the rope to the shore they either fell off into the water and were drowned, or they were turned back, every ship from foreign ports was fumigated thoroughly so as to de- As many as 2,000 rats have been killed off by fumi- gating a single ship. And now this disease that carried else stroy the rats, Inff millions of people centuries, is fact as | "These A [nt be thinking more about these | |men who have prevented such un- tuld misery and saved millions of ives Colored maid (to mistress): Miss | | L., will you please, mam, 'vance me 256 cents on my wages? [who advised him to drop proceed- | Of our church is gwine away, and J. w, want to give him a little * mentum. man, thanks to one of those patient men who work so quietly and con- scientiously in our laboratories. In has well freed {from the greatest of all fears, we | fear of disease." | 1 am just wondering if we should | some men Also in previous | Registered the control of Accurate | Unexcelled bina | Quality | i ERR RE : Taman | Weight Conger Lehigh Coal Co. Ltd. 52 King St, East Phone 871 .e H. R. LUKE Oshawa Manager | | The leader mo- | -- Enriching / the language # ITAMINE. Dermutation. Halitosis, Jimmy-pipe' Neutrodyne. Orthophonic. These and hundreds of others . . . words that have won a place in contem- porary language through the medium of the advertising columns, How can anyone keep up with the times if he doesn't read the advertisements? It is often said that the advertisements offer a liberal education, The new electrical appliances that take the drudgery out of housework first saw the light of day in the advertising columns. A vegetable substitute for silk is discovered, and you hear about it first through an advertisement. What are the new models in motor-cars? The ad- vertisements tell you, before you go to the auto show. What's the best show in town? What's the newest in bats and shoes and golf-togs? Consult the advertise- ments. That's the way to keep up with the times. That's the way to make the family budget go farther. Read the advertisements in this paper regularly. The big ones and the little ones. Search them through for values you might otherwise never know about. Hp By becoming a regular reader of the adver- tising columns, you become a well- informed person nona; Secretary-Treasurer, Mrs red C. Traver, Wellandport. Yard--Athol St, East . Phone 931°