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w at er lo oc hr on ic le .c a W at er lo o C hr on ic le | T hu rs da y, N ov em be r 29 ,2 01 8 | 8 ABOUT US This newspaper, published every Thursday, is a division of the Metroland Media Group Ltd., a wholly-owned subsidiary of Torstar Corporation. The Metroland family of newspapers is comprised of more than 80 community publications across Ontario. This newspaper is a member of the National NewsMedia Council. Complainants are urged to bring their concerns to the attention of the news- paper and, if not satisfied, write The National NewsMedia Council, Suite 200, 890 Yonge St., Toronto, ON M4W 2H2. Phone: 416-340-1981 Web: www.mediacouncil.ca editorial@waterloochronicle.ca facebook.com/waterloochronicle @wlchronicle WHO WE ARE VP, Regional Publisher Kelly Montague Regional General Manager Nelson Parreira nparreira@metroland.com Regional Director of Media Heather Dunbar hdunbar@starmetrolandmedia.com Sales Lead/Advertising Representative Michelle Stevens ext. 795062 Advertising Representatives Cassandra Dellow ext. 795066 Zach Peters ext. 795068 Jan Bodanka ext. 795072 Delia Medina ext. 795065 Regional Editor Mike Wilson Reporters Adam Jackson Bill Jackson Namish Modi CONTACT US Waterloo Chronicle 630 Riverbend Dr. Kitchener, ON N2B 2G1 Phone: 519-886-2830 Fax: 519-579-2029 Web: www.waterloochronicle.ca Letters to the editor All letters must be fewer than 200 words and include your name and telephone number for verification purposes. We reserve the right to edit, condense or reject letters. Delivery For all delivery inquiries, e-mail customerservice@metroland.com or call 519-894-3000 OPINION TO LEARN HOW TO SUBMIT YOUR OWN CONTENT VISIT WATERLOOCHRONICLE.CA EDITORIAL As journalists, our responsibility is to study, exam- ine and analyze an issue from all sides and report on it objectively and factually. Public comments on social media accuse journal- ists of harbouring bias. Does this bias exist or is it perceived? The answer is almost as complex as the question itself because human nature is a complicated topic. As reporters our mission is to be fair and fact driv- en, and we perform this task with great care. This is often transparent in the way we gather sources for our articles. It is entrenched in our ethics to balance the views of all points and parties involved in a story. While we do an excellent job in presenting all argu- ments for an entire story to unfold, we are also hu- man beings and not robots - which means we inher- ently have a personal opin- ion. Based on our life experi- ences, our upbringing, and our social economic status it would be inhuman not to have personal views or a leaning bias. Our views of the world are ultimately shaped by our unique ex- periences. Often our opin- ions guide our moral com- pass which creates a natu- ral leaning bias on issues and topics. We are trained to check that bias at the door. And our editors are the sober second set of professional eyes always alert to ensur- ing fairness and balance in reporting. Journalists are entrusted with what many refer to as "the power of the media." Every journalist and re- porter I have had the privilege of working with or learning from takes that quote to mean balanced, fair and objective reporting based on facts. We take great pride in bringing impactful local stories to our com- munities, which shine light into dark corners and inform you of all sides, so you can formulate your own opinion based on facts with a touch of our colourful flare because the world is not black and white and we too are human. PERCEIVED MEDIA BIAS: FACTS, OPINIONS AND HUMAN NATURE "We meet aliens every day who have something to give us. They come in the form of people with different opinions." William Shatner Here's what an emotional investor does: Checks the market constantly, worries about every uptick and down- tick, rapidly realigns his or her portfolio at the first sign of a stock or market down- turn, tends to jump into and out of the market chasing hot stocks and dumping down stocks. And here's one other thing an emotional investor does: Severely limits his or her chances for long-term fi- nancial success. Rational investors know that the best approach is to take the emotion out of invest- ing. Many of them are busi- ness owners and replace emotional investing with a business owner's approach. They have found success incorporating these business owner principles into their in- vestment plans. Clear investment goals Rational investors set goals and have the discipline to stick to them. Yes, they want to make money, but they set their return objectives against clear short- and long- term goals. Know when to delegate Successful business-owners know they can't do every- thing themselves so they hire capable people with the talent and ability to enhance their business. Similarly, rational investors delegate their in- vestment decisions to profes- sionals who have the talent and ability to help them achieve and sustain their fi- nancial goals. Be risk averse Both ratio- nal business owners and ra- tional investors definitely want to create wealth, but they also understand the need for wealth protection. That's why their portfolios are carefully crafted and well- diversified to reduce risk and provide more stable returns over the long-term. Just the facts Rational in- vestors make investment de- cisions based on facts, not on feelings. They do not get caught up in "the investment flavour of the moment" and are careful to keep their emo- tions out of investment choic- es. In the know Rational busi- ness owners keep a daily watch on investment news and consider its implications, but, like rational investors, they also keep their focus on long-term trends not day-to- day fluctuations. Seize opportunity Ratio- nal individuals, business owners and investors alike, trust their intelligence. They actively seek money-making opportunities - especially in a volatile market - by hedging, shorting and using other in- vestment strategies to pick up assets at bargain prices. This column is provided by McEachnie Group Private Wealth Management. Con- tact Russ McEachnie, CFP, CPCA, CDFA at 519-886-2360 ext. 241 or russell.mceach- nie@investorsgroup.com. INVEST LIKE A BUSINESS OWNER THE BEST APPROACH IS TO TAKE THE EMOTION OUT OF INVESTING, SAYS RUSSELL MCEACHNIE RUSS MCEACHNIE Column SIGN UP FOR OUR WEEKLY NEWSLETTER AT WATERLOOCHRONICLE.CA