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SATURDAY, DECEMBER 18, 1924 > THE DAILY BRITISH WHIG ---- Best's i" ® Gift List French Ivory, Toilet and Manicure sets, Shaving sets, Smoking sets, Perfumery in fancy cases, Fountain Pens, Cameras, Incense Burners, Hair Brush sets, Military Brush sets, J' Compacts in Silver, Gold and Ivory; Cut Glass Perfumizers, Christmas Chocolates in holi- day boxes. An endless display of useful and appropriate gifts for your selection. Open evenings till 10.30. \ L.T. Best Druggist FOR SALE $2,200 -- Frame dwelling, 6 rooms, electric light and toilet. Good lo- cation. $8,500--Frame, 8 rooms, B. and T., electric lights and furnace. Good lot. $7,500 For three brick houses. Toilet and electric light. Good lo- cation. Good invesument. Vacant lots; good business stand-- cheap. TO RENT several houses, $10 to $20. Bateman's Real Estate 2113 BROCK ST. KINGSION Telephone 1925F. is always one of the most accept- able gifts. We have a very complete stock of all styles from a moderately priced STRAP WATCH At $7.00 or RIBBON WATCH At $9.00 to the more , valuable types in solid Gold, either Yellow, Green or White, at various prices up to $250.00 'All lines same as for- 'merly, only small wares and shelf hardware gone All kinds of repair work done promptly. McKelvey & Birch / . Late Mrs. O. G. Johnston, The passing away of Selma Henri etta, wife of Dr. Charles §. John- ston, (Son of Mrs. J. R. Johnston, Kingston), 203 St. Paul street, St. Catharines, occurred Monday even- ing at the St. Catharines isolation hospital, following a short illness. The | decehsed was formerly of Superior, Wis:, moving to St. Cath- arines fourteen months ago, and during that time nfade a host of friends to Whom her demise came as a distinct shock. In religion she was a , being a member of the First Presbyterian church, taking great interest In its affairs, To mourn her demise beside her husband, she leaves four sisters and three brothers: Mrs, J. 8. Merrill, of Port Arthur, Ont.; Mrs. Roy David- son, of Duluth, Minn.; Mrs. W. H. Dippery, of Carey, O.; Mrs. L. Bo- hanan, of Spokane, Wash.; Mr. Frank Shimian, of Superior, Wis.; Mr. Albert Shimian, of Spokane, Wash., and Rev. Fred. Shimian, of Petulma, Cal, The funeral (private) took place on Tuesday afternoon to Victoria Lawn cemetery, St. Catharines. Children's Toy Sets, red enamel, $2.25, Robt. J. Reid's. ~~ : i { RADIO BROADCASTING Beamer Complete radio programmes sold at Canada Radio Stores. SUNDAY, DECEMBER 14. KDKA (826) Pittsburg, Pa. 2.30 p.m.--Sacred concert, 4 p.m.--Organ recital by Dr. Charles Heinroth, director of music] of Carnegie Institute, Pittsburg. 4.45 p.m.--Vesper services of the Shadyside Presbyterian church, Pittsburg. . 6.30 p.m.--Dinner concert. 7.30 p.m.--Services of the Point Breeze Presbyterian church. : WGY (880) Schenectady, N.Y. 10.30 a.m.--Services of First Dutch Reformed church of Albany, N.Y. ADVERTISING ECONOMY 3.35 p.m.---Programme by WGY Symphony Orchestra. 7.30 p.m.--Service of First | Dutch Reformed Church of Albany, | N.Y. Offertory, anthem, "The Lord | Is My Light," chorus choir. Ser- | mon, "The Waiting World," Rev. | Robert Wyckoff Searle. Postlude, | "March . Pontificial." | 9 p.m.--Symphony orchestra pro- ; gramme from Waldorf-Astoria, | New York, Joseph Knecht, conduc- | tor. Broadcast in co-operation with WIZ. ns WJZ (455) New York City. 9 a.m.--Children's hour. Origi- nal stories by the author, music by the composeré, comic stories by thé | originators of famous comellies. 2.30 p.m.--Radio Bible class, un- deér the auspices of the Greater New York Federation of Churches, Com- munity Chorus under direction of Clarence W. Allem with Harriet Brown Bergstresser, soprano; Em- ma Williams, contralto, and. Helen Manning, accompanist, in special Christmas selections. 8 p.m.--Holley Gowerd, baritone; Keith McLeod, accompanist. 8.30 p.m.--Holley Gowerd, bari- tone. 8.45 p.m.--Joseph Knecht's Wal- dorft Astoria Concert Orchestra. 10 p.m.--Leon Kristel, ~ tenor; Keith McLeod, accompanist. MONDAY, DECEMBER 15. KDKA (826) Pittsburg, Pa. 12.15 p.m.--Concert by Daugh- erty's Orchestra. 3.30 p.m.--Closing quotations on hay, grain and feed, from the "Stockman" studio. 6.30 p.m.--Concert by KDKA Little Symphony Orchestra, Victor Sauder, conductor. 7.30 p.m.--""Stockman' reports of the primary livestock and whole- sale produce markets. 8.36 p.m.--Evolution and Here- dity. OKAC (425) Montreal, 1.45 p.m.--Mount Royal Hotel concert orchestra, 3 WGY (880) Schenectady, N.Y. 2 p.m.--Music and talk. 6 p.m--.Produce and stéck mar- ket quotations; news bulletins. 7.46 p.m.--Programme by WGY orchestra, assisted by Walter Rea- gles. WBZ (8387) Springfield, Mass. 6 p.m.--Dinner concert by the Westinghouse Philharmonic trio. 7.05 p.m.--Bedtime story for the kiddies. 9.45 p.m.--Concert by the West- {nghouse Philharmonic trio and Fred W, Gardner, tenor; Katherine Gravelln, accompanist, from the Hotel Kimball studio, Springfield, ---- WEEI (308) Boston, Mass. 6 p.m.--Jack Renard and his Mansion Inn orchestra, 7 p.m.--Boston Edison Big Bro- ther Club. 8 p.m.--Laselle Seminary Christ- mas concert. - 8.45 p.m.--"Buddy's Bostonians," from the Fenway Theatre, Boston. 9.30 p.m.--Musicale, 10.30 p.m--Dance selections by Dok-Eisenbourg and his Sinfonians, direct from the amber room, T. D. Cook's, Boston. a---------------- When you have finished using gasoline for cleaning, strain it through a filter and it will be ready for the next using. Robbers at: Chicago robbed a warehouse of $50,000 worth of radio apparatus. = Si ------------------------------------------------------ A scene 1 § ra wl : m "Mutt and Jeff" Company, which appears at the Grand Operal House for {wo nights, con ham Phas diy, December 25th, with & Christmas Day matinee, , ~~ _ Sights, vommensing Tutes: " AND NOT AN EXPENSE It Means Greater Profits Be- cause It Makes Your Cap- ital More Agile. Once in a blue moon, even in this enlightened age, says a writer in the Atlanta Retailer, some smart Aleck will cock his hat over one ear in a know-it-all manner and emit sup- posedly winged words of wisdcm In this wise: "Give me the product that isn't advertised and on which the cost of advertising is put into value and into lower selling price." It's a "stunner," we must admit. It is much as if somebody should saunter in and remark: "I know the world's flat. If it were round, we'd all fall oft." YWhen a truth has reached the axiomatic stage and is well-nigh | universally accepted as is the truth that advertising lowers selling costs and is a real economic factor, it really takes our breath away wher some chronic complainer takes the opposite stand just to be contrary. Je can not very well tell a cus- omer he is contrary. But we can gently but firmly impress upon our visitor the following interesting cts In 1893, before Carborundum had | been advertised, it was sold at $880 per pound. Recently, after years of | advertising, resulting increased production and vastly lowered man- | ufacturing and selling costs, it was | gelling at $80 a ton. And clerks in | ene factory were using paper weights made of Carborundum which in 1893 would have been worth thousands of dollars. { In 1887 an Eastman camera tak- | ing a two and one-half-inch picture | cost $25. In 1917, when raw ma-| terials were at top notch, a much | better kodak of the same size was sold for $10, Advertising had help- ed to make possible a reduction in price of 60 per cent. When could you find a fairer ex- ample to quote than that of the Pos- tal Life Insurance Company be- cause of the fact that it does not employ any salesmen or agent, but makes the initial statement of its case entirely through advertising and follows up those who make in- quiry entirely through the mails. In 1905, when the Postal Life Insur- ance Company was spending $862 annually for advertising, it wrote only 206 policies of insurance, yet in 1918 when this company Was spending $40,000 'for advertising, the number of policies written was 25.000. The fact remains that advertising is the greatest single force for econ- omy in the world of manufacture, distribution and selling. And ft would be wholly impossible for most of our big advertisers to offer pro- ducts of anything like the present high quality, even regardless of prices, if it were not for the vast economies which millions of dollars spent In advertising produce in these same three flelds of manufac- ture, distribution and selling. It is only large scale production which makes possible the innumer- able economies of advantageous raw product purchasing and production; and it is only advertising which 'makes quantity production possible with these and a thousand other ecopomies. Instead of prospects, advertising brings to you those who are already "gold," whose orders merely await your filling. It puts a big manufac- turer's reputation behind the goods you sell in addition to your "say- 80." It means greater profits to you because it makes your capital more agile. Your dollar does not make its 10 cents profit once a year, as with slow moving goods, but it bestirs it- self mightily and makes that 10 cents profit many times a year. -------------------- Bishop Bidwell To Act. Rt. Rev. E. J. Bidwell, D.D., Bis- Hop of Ontario, will administer the rite of Confirmation to some twenty- five candidates at the service at eleven o'clock to-mofrow morning in the Church of St. Columba, Mont- real, of which the Rev. J. A. Os- borne is the rectpr. The Bishop of Ontario will act{for the bishop of ih diocese, as Dr. Farthing is still unable through illness to resume the duties of his office. Children's Rockers, $3.00, $4.00, $4.50. Robt. J. Reid's. Christmas holly at Pickering's. - See Tweddell"s $25.00 overcoats. o Su © i Va PROBS: --Sunday, strong winds or gales from _/ north-west; partly cloudy and decidedly cold. Am Just 9 More Shopping Days--Then Christmas To-Night at Stea Offering many exceptional gift suggestions: at attractive prices. ; Our whole store is aglow with the spirit of Christmas. Come in and see the store in its gay, holiday attire. Stocks are now at their best and offer a wonderful variety for your choosing. Men's Gift Shirts from Forsythe '2.00 ea. 25 dozen, English Percale Shirts in neat, striped designs--all new patterns. Made up to the usual Forsythe standard of quality. All sizes from 14 up to 18. GIFT NECKWEAR 50c. EACH 800 Silk Knitted and Flat Silk Ties in gift boxes. Won- derful range of patterns and colorings to choose from. 300 Penman's Fleece-lined Shirts and Drawers in a full range of sizes from 22 to 32. Here is a splendid gift sug- gestion for practical givers. Sold everywhere at 75c. a garment. These are unlike most Ties at this price, as they are fully sized and full length. Flannelette Nightgowns Regular $1.50 Each' Tonight 98c each 300 fine, White Flannelette Nightgowns with a soft, fleecy finish. Made with long sleeves and high necks, and short sleeves with round necks. Sold regularly at $1.50 each. FLANNELETTE BLANKETS $2.69 PAIR 150 pairs Grey and White Ibex Flannelette Blankets-- an extra heavy make in the , 3 vy ed coverings with Sateen largest double-bed size. Reg- Fontite Sr R fos ularly sold at $3.50 a pair. Cape rders. Regular $5.50 'BED COMFORTERS $4.49 EACH 25 Chintz Covered Cotton Down Comforters, in size 66 x72and 72x72 ins. In a choice range of pretty color- CEN | ORIN I