The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

-- 1 No merica's Most Popul PER ANNUM SPECIFICATIONS EM-F "30" S"MOTOR---It is a marvel of power, economy and perform- i ance. No motor of the same dimensions (4 in. by 4 18 dn.) produces within 20 per cent. of the power. CYLINDERS Bore 4 in. Stroke 4 1-2 in. Compression moderate. All experience has proven these cylinder dimensions to be nearly ideal for all kinds of service. fs off-set 3-4 in. from . entire line .of org 'another increase in pewer efficiency , minimum of wear on cylinder walls and pistons. k shaft, drop forgeu from special steel. (TION Splash automatic, ' and. economical. Oil reservoir cast integral with sluminum crank case. JANITION---Douoie system, consisting of (a) Splitdort mag- pegto, (b; wvattery., The magneto is not an extra or - 1 equipment." It Is as much a part of the w .. BeM-F motor as the valves, and is included in the ..st _. 'price of the car. ! COOLING--lg by large centrifugal pump---high efficiency 8 glow engine speeds insuring cooling in-hill climbing and hard pulling over muddy roads. CARBURETUR---Has proven a marvel of flexibility . apd simplicity. Our own make, so well made and' all finde Tg. Never heard an E<M-F "20" "missing" in your a CRUTCH-A cone clutoh--simple and also better In some respects, has been substituted for the expanding ring » clutch In former models. Needs no adjustment, and i springs under the leather facing makes it take : as smoothly as the ring-cluteh did. TRANSMISSION. --Type-- Selective sliding gear. Gear case integral with difterential housing in rear axle---"the unit power transmission system' go generally approv- ed by engineers of late. : M-F exclusive design. Right and left hous- iro sections drawn from sheet steel and heat treated, Sug extra strength. Fitted with truss rods. FRONT AXiR--I-beam type. Drop forged in one piece--not ale 'welded In éentre. Heat treated Spring perches forged integral. Liveral safety factor. Ww rtillery type. Large spokes--12. i. felloes first grade second growth hickory. Morgan- Wright. Good tires. Equipment has proven ample-~thanks to car being made of best alloy steel, consequently light. Remember that excessive tire equipment simply obligates you to pay more than you ought for your tires. Spokes and ~Front, semi-eliptic. Rear, full elliptic. Extra this welght of car--2 in. Driving thrusts and strafos taken by two radius rods--not by wide FRAME Pressed steel--U-section. Side members str o =~weakened neither by off-setting nor dropping. aight Mutfler--B-M-F design, silent. Silences by radiation--not © by obstruction. Absolutely mo back pressure. % 4 J Enameled steel in the newest FENLERS. "enclosed-rull-length-of-thooar thou" Most ap- 'WHBEL BASE---108 in. TREAD--Standard 56 1-3 In. EE a mains sinks, tll 3.040 pounds; ith A w @ bon Fs pounds. : pacDoortybe sp : to the minute in style and Tonneau a inches wider, so that it Aeandred pounders comfortably. oh rg b. Walkerville--until further notice. and Technical Description on request. a iu ££ Phad 7 LiL PERE TTT ER LER ES ied vacuum feed -- ve- tnd-shield--all tanks full ° whether it was a $6,000 car ar Cars Duplicated in Canada Yay Manny eo... ACROSS THE BORDER two motor cars, E-M-F "30" touring car and its younger brother, Flanders *'20," light roadster, runabout or suburban, are first choice of discriminating buyers of that great class who want efficiency, luxury and enduring qualities at a moderate price. THE E-M-F COMPANY, of Detroit, Michigan, is now the largest motor car manufacturer in the world. Nearly twice as large as any other concern in the industry. Annual output, 15,000 E-M-F "30s" "and 25,000 Flanders "20s."" Yd DURING THE PAST TWO YEARS many of these cars have been bought by Canadians 'despite the handicap of duty and other charges. They have proven to be the kind of cars that appeal to Canadian buyers--prineiples of design and construction follow more closely after European models than other American made cars. RECENTLY THE E-M-F COMPANY OF CANADA (Limited) was organized. At the head of this Canadian company are Messrs. Franklin H. and J. Harrington Walker, of the firm of Hiram Welker & Sons. This ensures not only practically unlimited financial backing, but is a guar- antee of quality in the product and that the guarantee will be lived up to. The factory--shown above is located in Walkerville, Ont.--directly opposite Detroit. THIS IS THE LARGEST PLANT IN CANADA devoted tothe manufacture of motor cars exclusive- ly. Every part of both the above-named models are manufactured in this plant. They are exact duplicates of the American product and made as well as--if not better than--the same models manufactured in Detroit. Canadian buyers are more particular than those across the pe least, we like to think so. In finish and attention to details, this has not been lost 8 of. COMPARE THE SPECIFICATIONS and the prices of these two models with those of other makes of eags--European, Canadian or American--and you will see that by the esetablishment of this mammoth plant in Canada, buyers on this side of the border are nowable to obtain greater value for their money than ever before. NOT ONLY THAT, but in buying either EMF "30" or Flanders "20"' you are not experimenting. You get cars of known reputation, time tried, road tested and guaranteed by men you know. READ CAREFULLY AND COMPARE with other cars, point for point;compare quality of materials; excellence of workmanship; and, finally, the style and finish of these cars. You'll find that each in its elass wholly outclasses other cars at similar prices. "E-M-F 30" at $1,500 f. v. b. factory at Walkerville, Ont., cannot be equalled for less than $2,000 to $2,500. Flanders *'20" ' at $9560 recognizes mo competitor selling for lefis than $1,250 to $1,500. OUR GREATER FACILITIES AND ORGANIZATION combined with our greater output--which distributes the "overhead expense' over.a greater number of machines make these prices possible. The price, coupled with the sterling reputation &f these cars, creates the demand; having the market we can preduce in 'quantities; and producing in large quantities makes the price and quality possible. It is as complete as a circlé and as simple. FINALLY, THE GUARANTEE that goes with every car is backed by men you know and whose financial standing ensures its fulfilment in every respect. E-M-F Company of Canada | ay General Offices, Walkerville, Ont. "LICENSED UNDER SELDEN PATENT." 1 Dealers wanting to secure this line are adviced to sec us and E-M- > FLANDERS 20° 4 al TONLE PLAN IN CANADA SPECIFICATIONS FLANDERS "20" MOTOR---20 horse-power Four cylinders, cast en bloe-- following best European and American practice In mo- tors of these dimensions BORE---3 5-8 in. Stroke, 3 3-4 In. COOLING--Motor is water cooled, the jackets being extra large, insurigg good circulation and a plentiful supply of water under ail conditions Water jackets surround valve ports also. Circulation is maintained by a centri- fugal pump of Hneral proportions and simple design, driven from magneto shaft. LUBRICA 1 10N---8ame vrinciple ag E-M-F "30" vacunm feed oller having no moving parts and consequently 1 impossible to disarrange Cannot flood nor starve the motor---oil 'level always the same regardless of road levels, speed of motor, or any other conditions IGNITION---Dual system, consisting of (a) Splitdor! mag- neto--same as E-M-F "30," of which at this writing there are 10,000 in daily use and not a complaint; (b) ® set of dry cell batteries are supplied for emergency use. CARBURETOR-1s of the approved float feed type similar to that on E-M-F "30" and, like the latter, is of our own design and manufacture. CLUTCH----Is of the reversed cone type--leather faced---the type that has outlived all the "multiple disc' and other fads. > REAR AXLE---Is similar in design and construction to that of E-M-F "30," which has proven so satisfactory to owners---s0 disappointing to competitive makers. TRANSMISSION--1I8 incorporation on the rear axle--the ideal construction tor cars of Hght or medium weight. This confines the operating mechanism to two units and affords a maximum of flexibility in the chassis. FRONT AXLE~-Is drop forged in one piece---not welded in the centre--from special steel of high torsional and elastic properties. SPRINGS Front, semi-elliptic. Rear, full elliptic, with scroll ends---same as E-M-F "30" and on other high grade cars. Acme of easy riding and breakages practi- cally unknown. BRAKES--¥Following the most up-to-date practice---but hithérto found on.y in mgh priced cars--both sets of brakes are of tne internal expanding metal ring type Encased in a pressed steel drum on rear axles FENDERS--Enameled steel. Enclosed full length of car. WHEEL BASE------100 inches. Tread, Standard, 56 1-2 In, Special, "£1 in. for Bouthern States trade. TIRES--32 In. x 3 in--ample tire equipment and good safety factor. ; GOSOLINE CAPACITY--12 gallons--sufficient for 200 to 300 miles. OPERATION AND CONTROL---As this car is designed for the use of owners and will probably but seldom 'be driven by skilled chauffers, every effort has been made to simplify the control and make every part "fool proof." BODY TYPES---Three. Runabout: Standard type but hav ing large deck at rear, enclosed 7 1-2 inches high for carrying trunks, samples Or other articles. An ideal and a practical utility vehicle and withal handsome SUBURBAN---A natty four-passenger car without doors. The rear pair of seats are removable and otherwise the. body is same as Runabout. RACY ROADSTER --A classy two-passenger Roadster, with gasoline tank exposed at rear of seats. Large recept- acle under seats and another under rear deck. EQUIPMENT --S8piitdor! magneto; 2 side oll lamps: 1 ofl tail lamp; 2 acetylene head lights and acetylene genera- tor, and good! tubular horn PRICE Runabout, seating two, §950 {. oo. b. factory, 'Walkerville, Ontario. Suburban, seating four, with rear sests rem vable, $1,000 1. 0. b. factory Walker ville, Ontario, Racy Roadster, $1,000 f. 0. b, factory, Walkerville, Ontario. Full Specification and Technical Description on Request