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in si de ha lto n. co m O ak vi lle B ea ve r | T hu rs da y, Ju ne 28 ,2 01 8 | 14 LAICEPS YAD TS1 YLUJ OT HGUORHT WON NO Oleg's NoFrills 1395 Abbeywood Drive, Oakville FLYER PRICES EFFECTIVE IN ONTARIO STORES ONLY. ThuRSdAY, JuNE 28 TO WEdNESdAY, JuLY 4Th, 2018. 88 SEAQUEST® COOKED PEELED AND DEVEINED SHRIMP 36-45 count per lb, 300 g, frozen CHAPMAN'S CANADIAN COLLECTION, SUPER NOVELTIES pkg of 4-20 or SORBET selected varieties 2L 588lb 12.96/kg CLUB SIZE WONDER HOT DOG or HAMBURGER BUNS pkg of 8 488 288 288188 CRACKER BARREL NATURAL CHEESE SLICES selected varieties, 200-240 g SCHNEIDERS RED HOTS WIENERS, PORK 375 g 188 2/288or$1.44 ea. NESTLÉ PURE LIFE NATURAL SPRING WATER 24 x 500 mL HAULER OFFER #HAULERS #HAULHARD @NOFRILLSCA CHERRIES product of U.S.A., no. 1 grade 197lb 4.34kg PLANTERS DRY ROASTED PEANUTS 300 g or LAY'S POTATO CHIPSPOTATO CHIPS 180 g selected varieties 188 SALESALE BONELESS STRIPLOIN STEAK cut from Canada AA grade beef or higher or USDA Select grade beef or higher News coverage over the past year has included items dealing with uneth- ical behaviour by some large companies. There seems to be a heightened interest by many who want to be treated more fairly.fairly.f Being treated fairly is a justifiable expectation in any business relationship, especially when receiving professional advice. Trust is an important ingredient in the world of financial planning. With-financial planning. With-f out it, communication be- tween a financial planner and their client has no foundation.foundation.f The Financial Planning Standards Council (FPSC) has a code of ethics that its members must follow and are held accountable to. Ethics has no boundaries so these same principles can, and should, apply to all areas of professional advice. Being cognizant of the FPSC's ethical consider- ations can hopefully make everyone aware of how they should be treated by any professional adviser, regardless of the disci- pline. Clients' interests must be placed above that of the adviser. Prioritizing the client is a fundamental core value. A professional should always act with integrity including high morals, honesty and justice. Objectivity is impor- tant and necessary for im- partiality and sound judg- ments. Developing and main- taining a high level of com- petency is critical as many areas of professional ad- vice need specific exper- tise to deal with complex issues. Acting fairly, with full disclosure of relevant facts, is important. Espe-facts, is important. Espe-f cially if there are conflicts of interest. A client's privacy is a standard everyone has come to expect, so confi- dentiality of all client in- formation must be re-formation must be re-f spected. Clients deserve their professionals to act dili- gently which includes do- ing what's right and in a timely manner. And finally, an adviser must behave with profes- sionalism that inspires confidence and respect from clients and the com-from clients and the com-f munity. Being bound by a code of ethics, like the FPSC's, OPINION Professional ethics key to being treated fairly Trust an important ingredient, writes Watson PETER WATSON Column l See CLIENT, page 21