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The Production Of Greeting Cards Made Easy ~_THE ADVERTISER â€" Thursday, February 27, 1964 â€"â€" Page 24 .If you‘re on a tour of the Carlâ€" ton Cards new plant in Etobicoke your guide (likely an amiable chap named Max Narroway) will point to huge piles of white sheets and u.-mh‘nmt.h.mdlaboutwbfl‘ Most of us can remember making a Mother‘s Day card during arts and erafts in school, but producing greeting cards on a large scale is a horse of another color. : Close examination reveals he‘s absolutely correct, Each sheet has Again receiling those days of juvenile deliquency the greeting eard we produced in art class were earefully drawn and composed on a single folded sheet of construction paper. Today 15 images are photoâ€" graphed and printed by Etobicoke‘s York Litho on large sheets of stock. These greeting card sheets are divided by an electric straight eutter producing as many as 180,â€" 000 cards from 12,000 sheets. 15 pictures of birthday cakes and 15 birthday verses. The cut cards are then mechaniâ€") * * cally folded into what is described, Gold on a card is produced by a as a french or double fold. During method called heat stamping. Gold a working day an average of 40,000 leaf is fed into a press; sheets are eards come off one machine. Carlâ€" cut off as a card siips under the ton has six such folding machines. leaf. Then with a ‘hiss‘ and a To all intents and purposes the ‘snort‘ card meets gold, there‘s an greeting card is complete and impression and the two are united ready for the envelope. The card islin golden lettering. now ready for the trimmings which _ With the introduction of the selfâ€" TORONTO CARTON CO. LTD. FOLDING BOXES, DISPLAYS, DESIGNERS & printers 22 RESEARCH RD. LEASIDE, TORONTO 17 PHONE 421â€"4000 Congratulations CARLTO N CARDS L T D. TORONTO PACKAGING LTD. Continued Success Lorraine Delaney Hand Finishes 1460 THE QUEENSWAY IN YOUR NEW HOME Patiently women sit at tables with a variety of materials around them. This operation in producing greeting cards does resemble the ‘arts and crafts room of a school. [wm a small dab of glue, on a ‘stick, in one hand they carefully atâ€" \tach the feather or velvet heart to ‘the card. gives them that touch of personâ€" ality the customer looks for. Adding sparkle dust, gold, feaâ€" thers, springs or a velvet heart in most cases has to be done by hand. Hand finished cards are one of the reasons why most greeting cards range in the 25 to 35 cent price range, stated Narroway, Each girl on the line is able to complete between 200 and 300 cards a day. Embossing, and the adding of sparkles or gold leaf is done by machine. To ’ Carlton has developed an ingeâ€" nious method to eliminate this parâ€" ticular problem. They have an exâ€" clusive _ process . called ‘Interâ€" service open display cabinets in leafing‘. Women simply insert an stores there has been quite a probâ€"|envelope between the leaves of each lem finding the right envelope to fit card. the right card. In the general| When the cards are completed shuffle of people picking over the they are inserted into polyethylene selection, correct envelopes !orbmi.nmu’-ofloflu'xpch-‘ each card are often mussed, Jost or|ages comprise a unit, Carlton also swiped. packages ribbon, bows and gift Carlton has developed an ingeâ€" wrapping paper. l K. E. ‘KEN‘ LANCASHIREâ€"Treaâ€"| surer. Joined Carlton in 1957 as| Controller. Born in Winnipeg. ‘High school education was comâ€", |pleted in Toronto at Riverdale \Collegiate. Received Certified, |Public Accountant Degree from University of Toronto, Extension‘ Departmenit. Became Chartered Accountant, 1962. Became Treaâ€" ‘surer, Carlton Cards, 1962. Reâ€" sides with wife and family at 19 Indianola Drive, Etobicoke. | R. J. ‘REG‘ HAMILTONâ€"Director of Personnel and Purchasing. Joined Carlton in 1957. is well known for his illustrious hockey career. Spent close to 12 years playing in the National Hockey League, 10 of them with Toronto Maple Leafs and the remainder with Chicago Black Hawks. Hocâ€" key career spanned the years 1933â€"1945. When his active playing days ceased, he followâ€" ed coaching and managerial careers in Kansas City and Milâ€" waukee and was coach of the Toronto Marlborough Juniors. RICHARD ‘DICK" BOGGS â€" Plant Manager born in Columbia City, Indiana. Has a degree from Michigan State University. Greetâ€" ing card career began in 1953. Worked in the industry in Cleveâ€" land and Los Aneles prior to coming to Carlton. Joined Carlâ€" ton in 1956 as Personnel Manâ€" ager. Became Plant Manager, Carlton, 1957. Married, lives with wife and family at 979 Royal York Road. M‘a;r‘u;d, lives wi'h“wflt, Audâ€"" rie, and daughter, Margo, at 57 m"'t "u Avonhurst Road, Islington. saaneenenmeaemaenememmeeececmmmeaem Lillian Lawless Inserts Envelopes At Carlton‘s order filling departâ€" ment the variety of cards, ribbons, paper, etc: are arranged in long E. M. ‘ED‘ BOWSERâ€"Marketing and Sales Promotion Manager born in Toronto. Reared and educated in Moncton, New Brunswick. Joined Carlton in 1952 as a Sales Representative following an 8 year career in the radio broadcasting and newspaper businesses. Appointâ€" ed Assistant Sales Manager in 1959. Appointed Marketing and Sales Promotion Manager in 1963. Married, lives with wife, Pat, in Toronto. (Continued from Page 23) you must decide whether to address the card to the man and his wife, whom you may not know. If both names are included, it is preferable to send the card to the recipient‘s home rather than office. It is quite acceptable to use colored inks when hand signing cards, to add to the gaiety of the card, and return address may be printed, written or address stickâ€" ers pasted on the back of the enveâ€" lope. However, envelopes should never be addressed by typewriter, and cards must be printed or hand signed. The best rule of thumb to follow is to hase your own good judgeâ€" ment on the depth of social and business involvement with each name on your list. Your regard for the recipient will dictate the type and manner of signature, R BECAUYSE YOU GIVE Proper Etiquette 91 EAST DON ROADWAY â€" TORONTO 8 â€" 461â€"0411, CARLTON CARDS LIMITED Photos: Dapar We were very pleased to have supplied the Portable Fire Protection Equipment For This New Building. PYRENE MFG. CO. OF CANADA LTD. an.rows in a similar fashion the way ich|goods are arranged in supermarkâ€" ets. To fill a particular order the ed clerk shops up and down the rows 2 CONTRACT DIVISIONS IN TORONTO TO SERVE YOU: * Main warehouse and Contract division 1325 LAWRENCE AVE. E. 447â€"91 17 TEMPERANCE ST. FINISHING HARDWARE CONTINUED SUCCESS PERRYâ€"HILL WOOD BEST WISHES TO CONTRACT DIVISION CARLTON CARDS LTD. "Carlton Cards Ltd." TO HAVE SUPPLIED THE We are very pleased to be associated with such a fine company as CARLTON CARDS and wish them THE VERY BEST in the future. Downtown Toronto ISs PROUD INDUSTRY LIMITED 52 INDUSTRIAL ROAD RICHMOND HILL, ONTARIO for BEST WISHES picking out the needs of the order. cards is quite simpleâ€"all you need is a million dollars as a starter. 447â€"9181 363â€"9111 and T0 CARLTON CARDS w ARTHUR R. BALL CO0. LTD. m BOAKE Best W ishes 924â€"9345 296 BRUNSWICK AVENUE TORONTO 4 â€" CARLTON CARDS LTD. CONTINUED SUCCESS INSTALLED THE OFFICE CHAIRS BEST WISHES MANUFACTURING COMPANY, LIMITED ROger 2â€"1137 TO LUMBER