The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

THE WORD‘S FARST known Christmas card! One thousand copies were lithographed, handâ€" colored and sold in 1846. Designed by John Calcott Horsley for Sir Henry Cole, director of MANUFACTURERS OF TRANSPARENT BAGS 309 HORNER AVE TOROt Carlton Cards Ltd. 38 355 CHURCH ST. CARLTON CARDS ADDRESSOGRAPH â€" MULTIGRAPH LTD. Continued Success CELLO BAGS LTD. Congratulations « mqrinl temg Te w O# ’,’ 4 h4 LngSiram D. san â€"â€" Thursday, February 27, 1964 â€"â€" Page 22 WE ARE PROUD TO SERVICE THIS FINE ORGANIZATION, AND WELCOME YOU TO ETOBICOKE Best Wishes and ontinued Success TO wbA in Nitwk E9 203 HAppy L |M |T E D c& "‘V;; AND 10 . * 46 wE the Victoria and Albert Museum in London, this| . j | 4 lTh > 7 humble beginning is a far cry from the !hrn-‘ ey started out. gick and h‘“‘ andâ€"aâ€"quarter billion Christmas card market become well," he said. Contemporâ€" today. ________ ary cards have become so well they 1u'e now one of the best lines of 7 yght From TORONTO 14 TORONTO 2 t5Fe.1343 54 : Booze Almost Killed Custom Of Sending Christmas Cards ed to be cruel. However, comâ€"| mented Bowser, the matterâ€"ofâ€"fact tone they conveyed did fit in with today‘s mood and gradually the cards gained a healthier attitude, yet still retaining the tone. . Just about 10 years ago the first contemporary cards made their\apâ€" art studios in the United States. Bowser described these first cards as bitter and sick, dwelling on sex and nudity. They were the expresâ€" sions of nonâ€"conformists and tendâ€" | ““hvohm-ov‘l.ufllq.lo'nwln‘&h Promotion Manager of Cariton Card Ltd., during the opening of the firm‘s new home office and plant at 1460, the Queensway, Etobicoke. greeting cards Carlton produces. \ } Today‘s _ multiâ€"million _ dollar greeting card industry started with the creation of the first Christmas card created in 1843 by Londoner John Calcott Horsley for his friend Sir Henry Cole. On the card Horsâ€" ley wrote: The card <was signed “From“Ltha need for people to keep in conâ€"lwul-. a pa'ruolc over her shoulâ€" with a cartoon caricature of a mm’stu:t touch with one another. 'l'hejder and a basket brimming with bowing with hat in one hand and ajincreased pace of our western civiâ€" flowersâ€"dangling from her arm. Reâ€" pallet in the other hand. After thelization needed a media which conâ€"cently the company printed the caricature Horsley added: "Xmasse veyed a personal wish, yet which|2,000,000th copy of her and it apâ€" "His good friend Cole "Who‘s a merry young soul "And a merry young soul is he â€" & maybe for years to come! hooâ€"Ray ! One thousand of these cards were lpi-hd-‘uldlt.iflfiuud. 'fllhmflmll-‘ most killed the custom of sending ;m greetings before . it started. His art depicting a family ‘dxhkin..hnlidny toast, with even the children "wassailing" offended overâ€"ze@lous Puritans of the day who elaimed it was a poor example to those tempted to "nip". Christmas cards have been with us for a good long time, but they were never sent on today‘s mass scale until 100 years after their creation. burinz World War II and shortly after the greeting card inâ€" dustry broke into the open due to . + . 1848", Surveys done by Cariton‘s survey ’m reveal what the nbliq is in the mood to buy. They even have a }ery accurate count on the numâ€" ber of times and cards a customer will touch or pickup before making a selection. Through the years and generations there are many changes of taste, noted by surveys. While there are changes it appears the colors of red and green are alâ€" ways the most popular, so are roses and a creation called the "ageless female". was convenient to send out in a matter of minutes. Carlton‘s "ageless female" is a dollâ€"like character with long golden tassels, a parasole over her shoulâ€" trend back to religious cards, stated Bowser. The executive atâ€" tributes this to recent world events, the increasing church . congregaâ€" tions and the success of Billy Graâ€" ham and Oral Roberts. "Certainly the change isn‘t rapid, but the trend is toward cards of a religious nature," he remarked. The other trend today is to one design boxes. "This was a prestige line a while ago, but now we have one design boxes of cards for a dolâ€" lar. People like them because they can be identified by the card they send." said Bowser. forever, . hcmunuumm'h- ‘The success of any greeting card company depends on the designs. Cariton is currently working on the rough drafts of the cards we will see for Christmas 1968. they intend to print