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The major challenge of the New Torontoâ€"Etobicoke Branch of the Canadian Red Cross is its organizational development in view of the molding of the former Lakeâ€" shore and Etobicoke Township Branches with the coming of the new borough. This is the viewpoint of James Clarke Moon, Goodâ€" year Executive, who is the 1968 president of the unified branch. WR CNICUICE v The rew branch has become well established already with new offices at 283 Horner Aveneue, provided rentâ€" free by the Gilbery Company. 1 . ooob and EDN SE IRe U mm e en e The various Red Cross services are being expanded to handle increased demands of both the present and the future, Mr. Moon said. He says the task is very challenging. A MAJOR TASK One of the most difficult tasks facing the expanded Branch is planning for improved industrial and residential blood gonor service. "We have a real job to do in the blood donors service in view of the death of J. S,flélpier, who almost singleâ€" handed handled our industrial phase most éfficiently," he said. The president reported that a committee under the chairmanship of W. E. Vaughan, secretaryâ€"treasurer of G. H. Woods Company, is now directing this. He said that there must not be any letâ€"up in the branch‘s past efforts, either in the industrial or in resiâ€" dential phases, under direction of Mrs. E. Nuffield of 375 Markland Woods. Mr. Moon reported the ‘Homemaker‘s‘ Service is growâ€" ing by leaps and bounds. The branch is being called on by the Ontario Hospital Service Commission, which has a homeâ€"care plan throughout Metro. HELPS DISABLED FAMILIES This service means the provision of homemakers when the mother of the family is ill or in hospital. More than 50 homemakers are on the staff at the present time and still more are needed. This operation is directed by the Horner Avenue Red Cross office staff. The families a;si;ied pay all or part of the cost, when possible. i1 11 . Muloamaae i hosts CWL Water safety is still another service provided by iInt Red Cross. Sgt. Don Saunders, chairman, and George Hyndman, give lectures and demonstrations throughout the whole district as opportunity presents itself. "This part of our program is particularly significant on account of the effect it has on our children," lauded the president. 1 2 1 es 2 ocm St. Mark‘s Pm oE eniennane Recruitment of more and more volunteers for all phases of the Society‘s work is an ever present need, parâ€" ticularly through the many facets carried on by communâ€" ityâ€"minded women members. 1 12 1 M Smenenaney â€" "Of courserwe have many other types of service but these are of particular benefit to our community at this time," Mr. Moon said. Love is the whole nature of women, Rev. J. Elliott McGuigan, SJ., told the Humber Valley Region Catholic Women‘s League annual meeting held April 17 at St. Mark‘s Church, 277 Parkâ€" lawn Road. As guest speaker, Fr. Meâ€" Guigan said that for a woman to have no depth, to be lacking in â€" understanding, _ compassion and sensitivity is the denial of her womanhood. The region, chaired by Mrs. A. J. O‘Neill, is made up of 16 local parishes, with 2,000 members. Through the year, the CWL has visited 136 new Canadians, with food and clothing as well as aid in home and employment as aid in location. The CWL also contributed 50 drivers [to such projects . as Mealsâ€"onâ€"Wheels, Red Cross, and Children‘s Aid. Other activities includéd . donations of both time and money to numerous charitable ventures. The Owenwood Brownies and @uides will be holding their anâ€" nual banquet May 16 at St. Stephen‘s â€" on â€" the â€" Hill United Church. Moon is busy organizing merged group JAMES ‘CLARKE‘ MOON a key organizer still another service provided by the PRIME PROPERTY PROSPECTS By HUGH GRIGGS James Clarke Moan, viceâ€" president of tire production for Goodyear‘s New Toâ€" ronto plant, is 1968 presiâ€" dent of the Canadian Red Cross Society. â€" o _ _ The branch is comprised of an extensive unit created by the amaigamation of both the Etobicoke and Lakeshore branches in the wake of Bill 81. e It is wellâ€"known for its extensive program of meetâ€" ing emergency and comâ€" munity needs in the large Metropolitan area west of the Humber River for many years Its voluntary service spreads over years of war and years of peace and meets the times of stress created by fire, flood and depression. ‘HELP‘ IS KEY Over the years it has been directed by various publicâ€"spirited residents imâ€" bued with a desire to help their communities. c _ And this is where Mr Moon fits in. _ _ _ . Born in Mount Forest, Ontario, on January 21, 1924, he was educated in elementary and secondary schqols in Parry Sound where he lived from 1931 until 1942. â€" _ He served as an Aircrew Navigator with the RCAF from 1942 to 1945. _ â€" Upon return to Canada from England, Mr. Moon attended Queen‘s_ Univerâ€" sity, 1946â€"49, graduating in economics and political sciâ€" ence. POSTâ€"GRADUATE He then took a post graduate professional course in industrial relaâ€" tions at the same uniâ€" o i ‘He joined Goodyear in May, 1949, as participant in the â€"production _ squadron training program, which has paved the way for many young men to qualify and obtain key positions, not only with Goodyear, but with many other comâ€" panies as well. _ _ Mr. Moon‘s rise in the company was g‘apid. In 1952 he became foreâ€" man of the production crew and in 1953 manager of training and recreation. 1955 saw him as personnel manager of the New Toâ€" ronto plant: < _ In 1960 he was appointed manager for a new plant in Medicine Hat. He was later sent to Valleyfield, Quebec, where another new Goodâ€" yearâ€"Canada plant was opening in 1965. _ | In 1966 he returned to Goodyear‘s head office in New Toronto as viceâ€"presiâ€" dent of tire production. Mr. Moon married Marâ€" garet Wallace on July 22. 1950, and they have a family of five: Jane, 15; David, 14; Beth, 11 ; Geoff, 9; and Gordon, 8. Jane and David are attending Silverâ€" thorne Collegiate and Bloorâ€" dale Public School respecâ€" tively. â€" _ mf%.e"t'h, Geoff and Gordon attend Milwood Public School. 2. â€" coke. _ The family now lives at 182 Markland Drive, Etobiâ€" m’wr Eled OB He quides borough‘s biggest ‘service Lvis rame g dates back to 1958. when he oplitan ‘Toronto early in _ b‘l.EplglNF'l Etobicoke‘s community leaders PART SIX Mr. Moon is also active in church affiliation. He is an elder and chairman of the Board of Managers of St. Andrew‘s Presbyterian Church, Islington. His Red Cross service CHURCH WORK We‘ve tunneled six miles further...to make your travelling time a whole lot shorter! _ ___ MOON SHINES BRIGHT dates back to 1958, when he first became involved in the fund raising program for the Lakeshore Branch. He served as member of the Lakeshore Branch from 1955 to 1959. He continued to serve the Red Cross in Medicine Hat, where he was on the executive and was Branch president 1963â€"65. . It was only natural that he would resume his assoâ€" ciation with the Red Cross when he returned to Etoâ€" bicoke. METRO PRESIDENT Mr. Moon â€" served . as presidentâ€"elect in â€" Metroâ€" ON LOCAL RED CROSS oplitan ‘Toronto early in 1967 and assumed the presidency following the deâ€" parture of A. K. Eameron in December, 1967. But he did not restrict his community activities to one channel. He served in various capacities in the United Appeal in Medicine Hatfqgne!uding the role of campaign chairman in 1964. He is presently a memâ€" ber of the Board of Govâ€" ernors of Queensway Genâ€" eral Hospital and chairman of its community relations committee. IODE: to hold Rummage Sale MEDICINE HAT In Medicine Hat he was a member of the Kiwanis C;ub and its president in 1964. The April meeting of the Charles of Edinburgh Chapter, IODE, was held Wednesday, April 24, at the home of Mrs. J. R. Sill, 144 Talbot Drive. The ladies met for dessert and various projects were disâ€" cussed. A Rummage Sale will be held Wednesday, May 15, at 1:30 at St. Olave‘s Anglican Church, Windermere Avenue.