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16 - wsmmo cannula: - mummy. SEPTEMBER s. ants Riding on the success The Coach House thrwes m as first year m uptown core despite challenges ofLRTconstrucuon BY 30' Vuusc “They would get that again 24 01'0"”! 5% hours before their appointment.’ said ’ Miller. “Especially from the construc- here were people who might . tion point of View, that’s been a really I have questioned the timing .. helpful tool.” of opening a new business in ‘ ' Good communication was defi- uptown Waterloo during the height nitely the difierenoe‘ said Wasielewsâ€" of LRT' construction season. . id. Staying connected to their clients, But Melanie Miller and Krista both old and newwas a way for them Wasielewsh‘. the principal partners in ‘ to negotiate any of the hiccups that The Coach House Therapeutic Centre. came with sudden road closures or said they weren’t only able to survive unexpected delays. theiriirstyearinbusiness,butthey’ve ‘ltlreptthemiromoominginand thrived by adding services including i being blind sided. and told them can't a physiotherapist and a chiropractor. ‘ park here or you can't get here from That might seem contrary to so v, there," she said. ‘We tried to warn some of the narrative that has come ‘1 ‘ »\ people at least three times about what out of other uptown business that . a ‘ toupect.” have seen a major impact to their bot- .. “That's something our patients tom line due to the closure of King ‘ ., seemed to appreciate as well." said Street and LRT construction that Is i ’ ‘ Miller. "They don’t like surprises, or scheduledtowrapupbyNov.30. " havesomeonecomeinandtellthem “ltrequiredustobeueative,'said ' ‘ theybavetomovetheirmr. Miller, a registered W therapist ‘ ”Especially being here in uptown who specializes in osteopathy. ‘li she's ‘ Waterloo â€" nine out of 10 businesses being creative I'm being analytical. I; f. . if you're going to have to park 08 site. so and if I'm being too analytical she‘s , ' y we were tryingto make it as client and being creative in terms 0! marketing J ‘ ! g 5 . patientfi'iendlyaspossiblei' and how we incorporate ourselves 1* ' {A _ They fact that they are a destina- into that uptown Waterloo commu- “ 5’ don spot for health services that peoâ€" nity. ' pie seek out also helped keep a steady ‘lt was also great for us to have a stream of tnflic. People sought out creative staff to bounce the ideas off their specialized services and were ofaswell.’ _.““ willingtomalretheeflontofindthem. “There was a lot ofworkand a lot of ' L: ' They admit that might have been ideas.” said Wastelewsh’. a registered Melanie Miller and Krista Wasielewski, owners of The Coach House. will soon be celebrating their first year in busi- a little tougher if they were located on message therapist who specializes in nets in uptown Waterloo. They spoke of the ways they‘ve managed to thrive despite LKT (instruction in the core. King Street instead of facing on Wil» active release technique. 'Everybody “WW” liam. but they think it helped with triestolreepit fresh." adaptive reuse projea and see how DoorsOpentourSept l7. appointments were open, we try to their first year in business and their One of the creative ways they tried they updated the space. The other thing that proved to be educate them and tell them some fun continued sustainability. They also to connect to the community was a 'People would could in and say a garlic changer for The Coach House thingsthatkeptustront ofmind' paw on that support to their negli- sandwidiboardinirontoitheoentre theywereamazedathowbigitwas," wastheactivesocialmediapresenoe ‘EspedallyTMtterMienwegotan boursintheoore. on William Street that would include said Miller. ‘They couldn't believe we the centre and its staff have in the ion update. we put that out on Twitter 'People want to come here, so they messages for people passing by. They had I second level with three theta community to let peoplekrrow,‘ said Miller. made the effort to come here.’ said also put out a pet pit stop in from peutic treatment rooms' Thetewereoomantupdatesubmn They also did free health talks and \V'asielewski. 'We helped to promote wherepeopiewalkingtheirdogscould Themmingotsomethinghistorical memmmnâ€"whldiroadlwere otherspecialeventsthatbrouflitcliL mmdmwffledimtsmup stop for adrinkoratreat. into something modem and mean» closedandwhichdetotusto take. em: and their friends through the here and asked them if they've tried Theyalso indulged in people's natL ingful also git them noticed by Doors 'We were on social media all the doors. That word of mouth really WW1 ural (tuiosity about what they've were Open Waterloo Region, which pulls time,‘ said Waddewksl. ‘People seem helped them catch on. 'We're a family. Uptown Waterloo doing with the space that was once a bad the curtains oi interesting build- to need infomntion now. Miller said that an online booking makes us feel like were pan of that rickety old coach house that seemed ings throughout Waterloo Region “We tell people what‘s open system that reminded clients oftheir inmily." to disappear into the background of every year to give the public a look at through Focebook. lnstagnm. Moor appointments and kept them con- For more on The Coach House, the busy uptown neighbourhood. what's going on behind the scenes andthrmrghaunewsletterandblog. nected with parking and oonstruaion and in; participation in Doors Open, People “mold stop by to check out the The (hach House will he a stop on the 'lt wasn't lust telling them if updates in follow-up emailswaskey, m themhhmneca. '. . I ll «. .+..'_ on-” \I q u‘ R | T m “A ~ WATERLOO'fimONIQLE ~_ I ting eresetbutron ah“. i;'. â€"â€".-_- mug. .â€" awnyolllie If: “"- . ' =3?- "*““"~"""“‘“ i'r -~ . \ READ ALL ABOUT IT » » - .. r 1 , - / gin-“L; t 1 , Sennngwutarmmuntlyw 1056 x; :‘c % \ . 9-; ;_ g WATERLO CHRONICLE a c is 1 f 5 “-1” Z '1. ' fig 4-. , L â€" . :.:. local news local sports local happenings ‘__» 5;; -‘ g; ." gar-L was. gmgg . ,3 .353". .x-“'-:; ’ .. â€" nun-int www.waterloochronlcle.co , ; .. LL: 3331 = - 0"; Mf- . s ' 1 ,__ 1 .; ‘ I. l .. . ‘ .4. ”has ‘ . I V