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18 - warrior K) CHRONICU-J - Wednesday August 14, 2011 Bare Essentials O C 0 O 0 Local waxing company usmg sacral medza to draw raves from clients BirLumiESNm has found great success with this ' ‘t ' “If; A: ' Special to the Chmnide client-friendly approach to business. J 2; ,, Hannoush has made it pan of her man- . 1~ۤ53w aterloo is hitting the Facebook date to keep things casual, thereby removing a“ . figs W“like” button on being hair-free the intimidation factorofwaxing. “lfl were to & . aft and fearless with Laurie Han- work in an actual salon it would change the . '. s i a} §7€ji _ noush's waxing company Bare Essentials. whole dynamic (of the business)? she added. ‘ is 3,6: ; llannoush runs her waxing and laser hair By keeping Bare Essentials in her base- ._ “ff: removal business from her home in Waterloo, ment, the overhead fees that come with salon , _ i“ {53,3 and engages with clients in a way that all pricing are non-existent, keeping costs fairly , is} modern entrepreneurs should - through low for both parties For women. a Brazilian . s“ social media. wax, (which is her specialty) costs $25, which . fife”? With her initial advertising campaign reit- is less than halfthe price of most salons Oi . ' \_ 35 ft; crating the notion that a Brazilian wax is not But don't think twice because of the price. -_ 35- ‘"‘ 11} a (loâ€"it»yourself project. the 31â€"year»old The Bare Essentials Facebook testimonials 2; ~ f 1;- "‘ 7 ”L3; entrepreneur insists that waxing is not as ter- are nothing but positive. Clients rave about , . rifying as it's made out to be her professionalism, speed and her ability to “If \ "It you're gomg somewhere that speed] make it fairly pain-free "f \7 (all) does waxing. and has Her home base at 410 J” t}. mall) great reviews. it's not Tamarack Dr. in Waterloo was J.» "; that bad because the erson u i ; - u another one of the man can x . knows what they're deiingfi' ”5 1833 medlcal' siderable decisions toykeep 3 YI ' she said. _ Mum. Hummus}, things more convenient and ;_ . . But llannoush is more (h‘rny, any"? (mental; in affordable for students. Bare ‘ ‘ than Just a waxing and laser Waterloo on wing Facebook Essentials is just 10 to 15 min- ' , , specialist. She's an intelligent mm other mum media m utes away from both campus- ‘ ‘ ES 1 2' A . 1: and innovative business» dobookingsandsetup es. and is on a main bus ‘ “f ”i l. . woman. who is using social mnwnwmappmmmmu mute. making a quick waxing . " ' in , , media to enhance her bust, f”, in” my,“ session easily accessible. ‘\ . . e ... ness relationships Bare Essentials popularity ~ * \ f ,, r 7â€" l’irst timers who like the has gained momentum n.-. _.â€"_. as.“ "7. Bare Essentials Face-book tremendously over the last _ J . (if: page will receive $5 off their first service cost year. and llannoush is quick to keep up with ,,_, ff? 7 15; a ing more than $20. and are encouraged to ask hair-removal trends. .-.'s‘;. 36» fO' if. ~ ' ‘ z; ' . '~ questions and review their waxing expert? Laurie and her husband Peter have ' 1.1 ence on the page. recently invested $100,000 to be one of two â€" If Aside from her promotions. you can owners of LightSheer Duet. a painless and _ * “ expect to see her posting every day. and using unbelievably quick laser hair- removal 3 her fan page to all(’l|()n off time slots for tool. with results lasting eight to lO weeks appointments ' rather than the usual four to six for waxing \ Her almost 311100 Facebook fans have sub services. .‘ mined hundreds of new slogans, With one Hannoush mll be hosting a hair removal lucky Winner receian free Brazilian waxes open house early this fall to share the bene- for a year, a $350 value. The winner, who will fits of waxing and laser hair removal, consul- lx- announced in August, will have proposed tations. and meet her clients. The open house ' - w": a (lever and creative tagline that Will be the date Will be announced on her l-at‘ebook new Bare Essentials ad campaign page in weeks to come. If inviting you into her home isn‘t casual For more infomiation on Bare Lssentials. enough patrons are encouraged to text her Visit WWWbareessentialswaxingiom, or like ' for appointments or send m(‘\\é15{(‘\ on l‘afl‘ the l'acehook page To book an appointment Bare em owns Laurie Harriousoh is Wong some of the pa'n out of waxhg with her “nova hook text or (all [mine at “WWâ€"86's“). or Visit her We approach to the busmess . mi wt ..., , "lt‘s less medical," said ”diminish. who Wl‘h page touscoiilint' scheduling (‘lll‘”t" i«'i""L‘D"’"iii7i"” t“ -‘ k EXTRA' EXT ' w 0c mm mm auburn-nun a , in (“mm Q | READ ALL ABOUT I l' N??? ,-,~.s-.m - “was... , , ' 1.3555 r»- - ~ == - ~ Vn'in a! community “not 1856 égéz,“ _‘- ._..; . 71. .. s w 2:41 1 ’ WATERL OCHRONICLE we ~ »- . £5; . _ f,¢"f i h ._ "Y?“g > local news loco! sports Iocol happenings £371:- _ g j is”; sum» 55 www.woterloochronlcle.ca 31-54? i __“o a. :~.-.;;-.~,â€" “if“ c_;;_f"_‘f"""_ a: l...“ n