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McNabbputhem ”haul-imam“ t:,,:;gvr-g;g»g ‘ ‘ hhwlthtoohbahgofiredby . party’s cloud-baud e-teacblng “8135‘; 93: ‘ 3g HEWW ' l WWW in m. £.gig;?’fi, " ’ ' ' ‘ ». 1‘» 'lohr is on our advismy board L itwaannked eNo. l hottest { a 2% y- , ,. andheaald'letmegluyouaome mMapplicatkmby 7- fig-u t 5 ~ advice,"saidh;'itullaedtogo ‘ Miller; the arm equlwlem or L, 5 *‘ . e: . badbcbreywneedmfllyw Facebook and the social media é , , ',§'3I*;-.. A“ have a meeting in Febnnry you , network of choice for 160 million 2,2 g, as: ‘ . need to start plannlnga remm‘trip students. it was also the second «'3 if 125' in Match not April. hottest enema] application over- is; “I" ‘ ”You probably need to go back all. “a 1 before you think you need to go Dana Fox. CEO and President of , back.” Cleer, said they were excited to " Officials from Cleer listened see the rapid adoption of its to that advice and it helped mobile e-teaching technology in cement some of the things they China. With massive societal were tryingto putinplace. change sweeping through China. , “We've pretty much followed education is seen as an important that advice to the letter,” said Rn. growth sector as the demand for "We're going back to China every resources far outstrips the govem- three weeks. so we‘ve spent 21 mom's ability to provide them. weeks in China over two years and “Mk: did it in less than half the as a result of that we've done some time expected by the Canadian incredible things" embassy.” said Fox. "And the rea» Clevru President and CEO Dana Fox. left. and Wm Dave Murdoch. right. were part ofart federal fund- That includes being pan of the son we were able to do it in less ing announcement for local start-up companies last year as Waterloo MP Peter Braid doled out $5.3 million in latest Canadian trade mission to than half the time is because we funding. The local eâ€"tead’ting platform was recently ranked the No. l hottest education external application on a China with Prime Minister really put a focus on China“ major Chinese social media site called RenRen. at more Stephen Harper. and getting the Chinese students might not help of the Canadian embassy in have access to educational materi- a North American school and if They're very interested in seeing if sary to do business in China the China. Apparently. the Canadian als they want in China but they can that's the problem how do we solve you come back. and they're very way the Chinese appreciate.” embassy has a popular following , get it through their smartphones it." interested in seeing what happens That extends to the product in China on social media, so when and other digital devices through Fox said that it was almost two if there is a problem and if you'll that you are tryingto bring into the Cleer rolled out it eâ€"teaching CleverU. That means they‘re look- years to the day last week that come back to help solve it” Chinese market. It has to be cul- pladorrn all ofthesocial media fol- ing for content and other types of Cleer made its first visit to China. There is a way of doing business turally adaptive and meet the lowers, totaling in the hundreds of instruction and need online and since then has been back 21 in China, and paying attention to needs of its users in their own thousands, wereiniormed. sources to fill that knowledge gap. times to solidify its relationship their customs and expectations is a mother tongue. “The trade commissioner is Cleer has partnered with with Carriers and government 0115- big part of it. Cultural imperialism Fox said that Cleer's e-teach- your link to the rest of the world," Canadian universities. colleges cials in the Asian giant with more isn‘t welcome, where cultural con~ ing platform provides advanced said Fox. about the support they ' and educational programmers. thanone billion people. sideration and understanding can tools to assist in interactive teech- got from the federal government. like 'lVOntar-io. to provide it. “It’s all about relationships,” smooth the my. ingand student and instructor col- “So while it looks like Cleer is “we put almost all of our effort said Fox. “if you think you're going "There are a lot of people who labontion. It uses as proprietary My a magical place that does to get (him up and mnning,’ said to go over to China twice and say go once and think it's a big oppor- intelligence engine to adapt con- incredible things in very short Fox. 'You got this incredible you’ve got the business and step tunity and put a contract down tent toe user’s personal needs. and ~ order, we’re actually working in opportunity between a China that away, you'resadlymistakerL and wonder why nothing came the platform is multilingual, very supportive community that has a desperate need for education "In China business is done by back.” said Fox. “It's because you socially adaptive and provides continues to help start-ups like and a desire by students to attend relationship, and that takes time. didn't really invest the time mewsâ€" users with mobile access us.”